bumble

what is bumble?Bumble is a new dating app created by Tinder’s Co-Founder, Whitney Wolfe.

It’s a typical, swipe-happy dating app, except for a catch: girls have to message first. If a girl doesn’t message, her match disappears in 24 hours.

“It’s not a dating app, it’s a movement. This could change the way women and men treat each other, women and men date, and women feel about themselves.”

what is bumble?

why bumble?

content marketing + = datingapps

what is the challenge?Since the app is new, not many people know about it. Word-of-Mouth is a good way to get people to download, but a content marketing strategy is needed to attract, grow, and maintain a loyal audience.

This is where Group SJR and Truffle Pig come in.

what is the solution?

CONTENT SITE+

SNAPCHAT ACTIVATION

what is the direction?content site

A content site can help keep existing users interested and attract new users. The best content for Bumble would be a mix of “The Best of Bumble” screenshots and stories, dating advice, stories about women’s empowerment, and general pieces of content about love and life.

THE BUMBLE

what is the direction?snapchat activation

Step 1: Featured Snapchat Story

The story would be a compilation of videos and photos submitted by Bumble users. The one-day exposure to Bumble would expose the app to millions of people worldwide. The end of the story would encourage everyone to add @bumbleapp.

Bumble

what is the direction?snapchat activation

Step 2: Give users the opportunity to create Snap stories of their bumble dates on the @bumbleapp account. Think of it like a new, authentic, believable form of reality TV dating shows. Snapchat users would be glued to their phones waiting for updates from the real-time dates.

what is the direction?

what is the result?

APP THAT YOU DELETEWHEN YOU RUN OUT OF STORAGE ON YOUR PHONE

THE GO-TO FOR LOVE, LIFESTYLE AND EMPOWERMENT CONTENT