BullGuard Brand Guidelines
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Transcript of BullGuard Brand Guidelines
WITH YOU ONLINE TM
BRAND GUIDELINES
In this document you will find all the BullGuard materials you’ll ever need.
We kindly ask you to respect the instructions in these guidelines: Our design
team do what they do for a living, and every pixel and space is there for a
reason ...
2 CONTENTThese guidelines describe the basic elements of the
BullGuard corporate identity and provide detailed examples
of its application.
The correct application of the basic elements is essential to
maintaining the integrity of the BullGuard identity
3INDEX
Visual Identity
Brand
Logos
Products Icons
Colors
Fonts
Box Shots
Flyers
Screensavers
Banners
Product Sheets
Screensavers
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CONSEQUENTLY, THE GUIDELINES MUST BE FOLLOWED CLOSELY AS ANY DEVIATION WILL WEAKEN THE OVERALL IMAGE.
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The purpose of any visual identity is
to convey character: In a corporate
context this means capturing and
relaying the essence of the company’s
qualities in a few strokes and colours,
while at the same time standing out and
grabbing attention.
VISUAL IDENTITY
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WITH YOU ONLINE TM
AT BULLGUARD, WE’RE NOT AFRAID OF DOING THINGS DIFFERENTLY:
We’ve chosen a bright red and a bulldog
to symbolize the fervour with which we
protect our customers, the strength of
our product, our passion for what we do –
and to illustrate our blatant disregard for
the security industry’s customary use of
blues, yellows and greens to communicate
reassurance and sobriety.
6 BRAND BullGuard was born out of frustration with the
unwarranted complexity of the security solutions
available to end users. We wanted a product that
just did what it was supposed to do, without con-
founding the everyday user.
Consequently, our brand is our easy-to-use in-
terface, accessible design and acclaimed sup-
port, all wrapped around an extremely compre-
hensive and highly effective security product.
7The BullGuard brand is all about safety and
simplicity. Our pet tagline tells the story of
where we come from and who we are.
“COMPUTER SECURITY IS TOO IMPORTANT TO BE CONFUSING. IT’S AS SIMPLE AS THAT”
8 LOGO
The BullGuard Logo is of course a core element of the BullGuard identity. Consequently, we ask you to use it with the respect and affection it so obviously demands and deserves!
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WITH YOU ONLINE TM
BullGuard’s logo consists of the BullGuard logotype and the BullGuard symbol. Both have been carefully designed and may not be modified in any way.
The BullGuard symbol can be used alone. The BullGuard logotype cannot be used without the BullGuard symbol.
On screen BullGuard’s logo should be reproduced in BullGuard’s hex color and subsequently in rgb color.
In print BullGuard’s logo should be reproduced in BullGuard’s spot color (Pantone) and subsequently in process color (CMYK), greyscale or in black/white.
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WITH YOU ONLINE TMWITH YOU ONLINE TM
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WITH YOU ONLINE TMWITH YOU ONLINE TM
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We have created a series of icons to illustrate different aspects of our product.
THESE ICONS ARE AN IDEAL WAY TO BRING VERSATILITY TO ANY DESIGN RELATED TO OUR BUSINESS, AND YOU ARE WELCOME TO USE THEM IN ANY BULLGUARD CONTEXT.
PRODUCT ICONS
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Antivirus Firewall
Mobile
Support
Antispyware
Backup Gamer’s Edition
Spam Filter
16 COLORSThe colours must be reproduced exactly
at all times. Please note that RGB colour
on screen and spot colour (Pantone),
process colour (CMYK) on paper, can
vary enormously. Every effort must be
made to ensure that BullGuard’s primary
colours appear identically regardless of
the media they are displayed in.
HEXRGB
Spot color/Pantone Process color (CMYK)
Newspaper
NCS RAL
HEXRGB
Spot color/Pantone Process color (CMYK)
Newspaper
NCS RAL
HEXRGB
Spot color/Pantone Process color (CMYK)
Newspaper
NCS RAL
HEXRGB
Spot color/Pantone Process color (CMYK)
Newspaper
NCS RAL
HEXRGB
Spot color/Pantone Process color (CMYK)
Newspaper
NCS RAL
PRIMARY COLOURSBULLGUARD’S PRIMARY COLOURS ARE RED AND WHITE.
SECONDARY COLOURSTHE SECONDARY COLOUR ARE THREE TONES OF GRAY.
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#CC0000 R/204 G/000 B/000
1795 CC/000 M/096 Y/090 K/000C/000 M/096 Y/090 K/000
S1080-Y90R3020
#FFFFFF R/255 G/255 B/255
1795 CC/000 M/000 Y/000 K/000C/000 M/000 Y/000 K/000
WHITE9003
#333333 R/51 G/51 B/51
COOL GRAY 11 CC/044 M/034 Y/022 K/078C/044 M/034 Y/022 K/078
S6000-N6020
#999999 R/153 G/153 B/153
COOL GRAY 8 CC/023 M/017 Y/013 K/046C/023 M/017 Y/013 K/046
S4000-N6020
#CCCCCC R/204 G/204 B/204
COOL GRAY 5 CC/013 M/009 Y/009 K/022C/013 M/009 Y/009 K/022
S2500-N6020
BullGuardRed
BullGuardWhite
BullGuardGrey 1
BullGuardGrey 2
BullGuardGrey 3
18 FONTS
Secondary Typeface
Foundry Monoline is Bullguard’s Secondary Typeface. It is used for text in printed materials and online imlementation.
The typeface represents BullGuard, imparting recognition wherever it is used.
Online Typeface
Arial is BullGuard’s online typeface. This typeface is available as standard on most computers and should be
used for longer texts both in print and on screen (html text). The size is always 10 point.
Primary Typeface
Foundry Gridnik bold is BullGuard’s primary typeface. It is used for text in printed materials and for the implementation of our online identity.
The typeface represents BullGuard, imparting recognition wherever it is used.
When used on screen, the smallest size allowed is 12 point. If smaller text is required, use secondary typeface.
Foundry Gridnik can be ordered atwww.FoundryTypes.co.uk
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BULLGUARD
Aa
Aa
Aa Aa Aa
Aa
A B C D E F G H I J K L M N O P Q E S T U V W X Y Za b c d e f g h i j k l m n o p q e s t u v w x y z? ! & % ¤ @ £1 2 3 4 5 6 7 8 9 0
A B C D E F G H I J K L M N O P Q E S T U V W X Y Za b c d e f g h i j k l m n o p q e s t u v w x y z? ! & % € @ £1 2 3 4 5 6 7 8 9 0
A B C D E F G H I J K L M N O P Q E S T U V W X Y Za b c d e f g h i j k l m n o p q e s t u v w x y z? ! &% ¤@ £1 2 3 4 5 6 7 8 9 0
20 BOX SHOTS
Need to illustrate BullGuard Internet Security in an e-shot, on your website or in an ad?
THE BOX SHOTS ARE PERFECT FOR QUICK, CLEAR COMMUNICATION ON THE PRODUCT.
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BullGuard Internet SecurIty
BullGuards Internet Security är avsett för hemanvändare och mindre
företag och lägger tonvikten på enkel användning samt omsorg om
kunden. I programmet finns marknadens mest avancerade teknik för
datorsäkerhet samlad och ger dig bästa möjliga skydd dygnet runt.
BullGuard är enkelt att installera och har alla säkerhetsfunktioner du
behöver i ett paket.
Med BullGuards hemlicens kan du installera programmet på upp till tre
olika datorer.
Mer information finns på www.bullguard.com och du kan också tala
med dina IT-återförsäljare om BullGuard redan idag.
FLYERS
THE BULLGUARD FLYERS OFFER A BRIEF DESCRIPTION OF THE FEATURES IN THE BULLGUARD PRODUCTS.
You can download the flyers and either print them to hand out to your customers, or send them electronically.
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Mobile devices are all about convenience and connectivity - having e-
mail, appointments, tasks and contacts at the fingertips.With BullGuard Mobile Antivirus, you can continue to enjoy this level of
convenience, without needing to worry about malware attacks.
BullGuard Mobile Antivirus is available for Windows- & Symbian-
powered devices, with the usual BullGuard touches of great design
and ease of use.
BullGuard MOBIlE
BullGuard Backup allows users to schedule automatic online and/or local backup of key documents such as mail files, photos and music.
In addition to performing backups to the 3GB online storage facility included, users can configure BullGuard Backup to perform scheduled backups on external hard drives, network drives, USB drives or other removable media.
BullGuard Backup also provides integrated support for backing up mail folders from Outlook and Outlook Express and an intuitive Wizard function for configuring and restoring lost files.
BullGuard BaCKuPBullGuard Internet SecurIty
BullGuards Internet Security är avsett för hemanvändare och mindre
företag och lägger tonvikten på enkel användning samt omsorg om
kunden. I programmet finns marknadens mest avancerade teknik för
datorsäkerhet samlad och ger dig bästa möjliga skydd dygnet runt.
BullGuard är enkelt att installera och har alla säkerhetsfunktioner du
behöver i ett paket.
Med BullGuards hemlicens kan du installera programmet på upp till tre
olika datorer.
Mer information finns på www.bullguard.com och du kan också tala
med dina IT-återförsäljare om BullGuard redan idag.
24 SCREEN SAVERS
If it’s not enough to have BullGuard in your computer, here’s your chance for an intense and all-pervading BullGuard presence:
FILL YOUR DESKTOP WITH THE BULLGUARD SCREEN SAVER, AND FORWARD IT TO YOUR NEAREST AND DEAREST.
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26 BANNERS
WE’VE CREATED BULLGUARD BANNERS TO SERVE JUST ABOUT EVERY NEED YOU MIGHT HAVE.
Want to advertise BullGuard on your website or in an e-mail?
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If you don’t find what you’re looking for, don’t hesitate to contact the
BullGuard Sales Team with your wishes, and we’ll do our best to
make them come true.
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The “END USER PRODUCT SHEET” is a brief outline of the features in BullGuard Internet Security, aimed at giving the end user an idea of what they get when the buy BullGuard.
The ”RESELLER PRODUCT SHEET” is a brief outline of BullGuard’s revenue share programme and acclaimed reseller benefits.
THERE ARE THREE BULLGUARD PRODUCT SHEETS AVAILABLE FOR DOWNLOAD.
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The ”RESELLER PRODUCT SHEET” is a brief outline of BullGuard’s revenue share programme and acclaimed reseller benefits.
The “BULLGUARD GAMER’S EDITION PRODUCT SHEET” details the unique Internet Security suite for gamers, a product specifically developed to provide complete security while gaming, without slowing the computer down or in other ways disrupting playtime.
You can download the product sheets
and either print them to hand out to your
customers, or send them electronically.
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THESE SCREEN SHOTS ILLUSTRATE THE AWARD-WINNINGLY SIMPLE USER INTERFACE OF BULLGUARD INTERNET SECURITY.
SCREEN SHOTS
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The shots are perfect if you want to provide more detailed information about what is so great about BullGuard to your
customers. They are available both for print and for electronic use.
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WITH YOU ONLINE TM
WITH YOU ONLINE TM
ANYTHING MISSING?CONTACT YOUR BULLGUARD SALES TEAM, AND THEY’LL HELP YOU OUT.