Bullet Pr Online Reputation & Social Media, Auckland Chamber 30 July 2009
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Online Reputation & Social Media Nicholas O’Flaherty Managing Director Bullet PR
Transcript of Bullet Pr Online Reputation & Social Media, Auckland Chamber 30 July 2009
Online Reputation & Social MediaNicholas O’FlahertyManaging DirectorBullet PR
A little secret
No one can really be a
‘social media expert’
Agenda
Bullet PROur social media experiencePractical business usesMonitoring and responding
‘social media expert’
Who we are
Full service
public relations consultancy
Public Relations
So,
what does that mean…?
Context
In the last 3 months….
Clients….
2degrees
New Zealand’s third mobile telco network launching next week
Clients….
Freedom Furniture
Opening first store in 10 years
Clients….
Panasonic
Launching Blu-ray recording platform into New Zealand
Clients….
M&C Saatchi
Largest independent advertising agency in the world
Clients….
Veda Advantage
Announcing latest consumer credit trends
Clients….
HooHaa
Offering text advertising messages to Fly Buys 2.2 million members
Clients….
Realestate.co.nz
New Zealand’s largest property portal with 100,000 listings
Clients….
Pinnacle Life
Life insurance blog supporting e-commerce sales
Bullet PR
Enough of us…
More to the point
Where do prospective clients find Bullet PR online today?
The web site…
bulletpr.co.nz
The web site…
The web site…
The Bullet PR blog…
The Bullet PR blog…
bulletpoints.co.nz
The Bullet PR blog…
www.bulletpr.co.nz
The Bullet PR blog…
The Bullet PR blog…
The Bullet PR blog…
The Bullet PR blog…
The Bullet PR blog…
Links from popular sites
“Bulletpoints – New Zealand based Nicholas O’Flaherty blogs a familiar mix of reputation management, online PR and search engine marketing.”
The Bullet PR blog…
Bullet PR on Linkedin…
linkedin.com/in/nicholasoflaherty
The Bullet PR blog…
The Bullet PR blog…
The point is that social media has made it easier
The Bullet PR blog…
The point is that social media has made it easier
Stream the blog posts here..
The Bullet PR blog…
The point is that social media has made it easier
Bullet PR on Twitter…
twitter.com/BulletPR
The Bullet PR blog…
The Bullet PR blog…
The point is that social media has made it easier
The Bullet PR blog…
The point is that social media has made it easier
The Bullet PR blog…
The point is that social media has made it easier
Bullet PR on Facebook…
facebook.com/nicholas.oflaherty
The Bullet PR blog…
The point is that social media has made it easier
The Bullet PR blog…
The point is that social media has made it easier
Bullet PR on YouTube…
youtube.com/user/bulletprnz
The Bullet PR blog…
Bullet PR on Flickr…
flickr.com/photos/bulletpr
Bullet PR on Flickr
Bullet PR on Flickr
Bullet PR on Flickr
The Bullet PR blog…
The point is that social media has made it easier
The Bullet PR blog…
The point is that social media has made it easier
Bullet PR online
OK, that’s Bullet PR online today
Bullet PR in 2000
9 years ago Bullet PR’s only online presence was:
a crap one page collateral web site
mystifying non-user friendly code no CMS expensive to change
Business necessities
We would be out of business today if we had left it like that…
Why? Prospective clients carry out
due diligence online
Prospective employees want to check out the company
Need good search results
Project capabilities & thought
leadership
So what’s changed?
Social Media!
What’s social media?
“Social media is online content created by people using highly accessible and scalable publishing technologies.
Social media allows people to connect.
Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM).”
Social media includes..
Blogs Social Networks, eg: Twitter,
Facebook, LinkedIn
Practical business uses
1. Blogs
2. LinkedIn
3. Twitter
4. Facebook
Blog - benefits
Share company news & information (can replace role of media release)
Generate word-of-mouth buzzThought leadership; create
media opportunities
Blog - benefits
Branding/online visibility & SEO
Reputation managementTwo-way communication
channel
Where does PR fit in?
Advise on content Posting schedule Editorial input Monitor comments & other blogs
…BUT the blogger should be primarily responsible for content
Starts with personal reputation
Specifically business and professional focused; no ambiguity
Provides excellent environment to maintain contacts from previous roles
Trust and transparency mean
recommendations have significance
Fast way to pick up database of followers
Rapid reaction channel
Point traffic quickly to relevant sites
Not ‘be all and end all’
Practical business uses
1. Blogs
2. LinkedIn
3. Twitter
4. Facebook
Facebook fan page better than group
Need to respect the users
Can’t broadcast brand messages; will cause swift reaction, creating more harm than good
Need to be transparent, be ready to surrender control
Build trust, then trust your FB fans
FB evolving; attracting older age groups
Monitoring
Your brand
Your competitors
Your industry
Other social networks
Bebo
MySpace
TradeMe
NZ Girl
Made from New Zealand
Other social networks
Bebo
MySpace
TradeMe
NZ Girl
Made from New Zealand
Monitoring
Your brand
Your competitors
Your industry
Free monitoring tools
Google Alerts
Twitter Search
Ice Rocket
When to respond?
Who’s saying it?
What are they saying?
To whom and how many?
Is it accurate?
And use this
Which means you need an…
RSS Feed Reader
Google Reader
Bloglines
Summary
You must resource social media adequately; someone needs to take charge, and it’s an ongoing commitment
Questions
Nicholas O’FlahertyManaging Director
Bullet [email protected]
bulletpr.co.nzbulletpoints.co.nz
linkedin.com/in/nicholasoflahertytwitter.com/BulletPR
facebook.com/nicholas.oflaherty
