Building Your Self-Publishing Platform and Making Money from your Book
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Transcript of Building Your Self-Publishing Platform and Making Money from your Book
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Building Your Self-Publishing Platform and Making Money
From Your Book
J. Bruce Jones
BruceJonesDesign.com
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3 IMPORTANT THINGSTODAY, WE’RE GOING TO DISCOVER
• Making Your Platform and Building Your Followers
• Marketing Your Book Before and After You Publish
• Publishing Your Book
BruceJonesDesign.com
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Book Facts• In a USA Today article, 82% of all Americans want to or
intend to write a book some day
• Most book never sell more than 150 copies
• Almost 900,000 books were self published last year
• Amazon only sells 7-10% of all books sold in the US
• 40 Million iPads sold in 2011, 100 Million+ iPhones
• Millions of Kindles, 5.9 Billion mobile subscribers
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Benefits of Self-Publishing
• Control Over Your Book and Rights
• Speed to Market
• More Money
BruceJonesDesign.com
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Publishing Trends
• Definition of a Book Has Changed
• Book Stores and Publishers Will Loose Influence
• E-books, Self-PublishingWill Continue to Grow
BruceJonesDesign.com
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Personal View
Your success as an author or
publisher will depend on your ability
to manage your on-line and social
media platforms
BruceJonesDesign.com
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Lesson 1. Making Your PlatformAnd Building Your Followers
• Build Your Platform
• Build Followers
• Stats, Research, Test
BruceJonesDesign.com
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Blog Platform
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Web Site Platform
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Social Media Platforms
BruceJonesDesign.com
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Email SignupBox and List
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Review Your Stats for What Content is Popular
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Feed the Information BackInto Your Posts
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What are the Popular Keywords
BruceJonesDesign.com
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Social Media Stats
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Researching Your Book on Amazon
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Study the Titles and Covers
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Study the Descriptions
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Study the Rankings
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Study the Reviews
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Study the Table of Contents
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Lesson 2. Marketing Your Book
• Pre-Marketing
• Post Marketing
• Marketing Platform
BruceJonesDesign.com
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Blog Platform with Links to Amazon
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Web Platform with Links to Amazon
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Good Titles and Book Descriptions on Amazon
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Look Inside, Customer Images
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Google Images with Clear Links
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YouTube Book Reviews
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Social Media Platform
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Lesson 3. Publishing Your Book
• Print, Print-on-Demand
• PDF, E-book, Mobie, ePub
• Re-Purpose Your Content
BruceJonesDesign.com
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CreateSpace.com/Amazon.com
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Standard Industry Sizes
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Custom Packages Available
BruceJonesDesign.com
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CreateSpace DashboardBruceJonesDesign.com
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LuLu.com - Publishing Options
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Blurb.com – High Quality Printing
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E-Junkie – Sell PDFs and E-books from Your Site
BruceJonesDesign.com
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e-ReadersiPad, Kindle, Kobo & Nook
BruceJonesDesign.com
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Kindle Direct Publishing
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E-book DistributorsSmashwords.com, Bookbaby.com
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Repurpose Your Content into New Products
• Audio Version, CD Rom, Mp3
• Video or DVD Version
• Educational Products, Webinars, Teleseminars
• Workbooks
• Additional Editions, Spinoffs, Follow-up Books
• Newsletter
• Retreats, Conferences, Workshops
• Certification Programs
• Coaching and Consulting
• T-shirts, mugs, bags, calendars
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CreateSpace - Audio, DVD, MP3
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Use Your Platform to Promote
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Recap – Make, Market, Publish
• Making Your Platform and Building Your Followers
• Marketing Your Book Before and After Publishing
• Publishing Your Book
BruceJonesDesign.com