Building Your Online Reputation - for APSA Training Expo
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Building Your Online Reputation Mike Huber, Vice President Client Services, Vertical Measures - @mjhuber #PositiveOnlineReputation “Shaking Hands for the Future” APSA Training Expo
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Learn what an online reputation is and why it is important. Learn about negative impacts, how to fix problems, and how to ensure your reputation is intact for the future.
Transcript of Building Your Online Reputation - for APSA Training Expo
Building Your Online Reputation
Mike Huber, Vice President Client Services, Vertical Measures - @mjhuber
#PositiveOnlineReputation
“Shaking Hands for the Future”
APSA Training Expo
Today’s Objectives
• What is an online reputation?
• Why is it important?
• Building a positive online reputation.– What sites to use
– What tools to use
– Things to avoid
– How to make your profile more robust
• Using your online profile in a job search
• Q & A
ABOUT YOUR PRESENTER…
• Vice President of Client Services at Vertical Measures –A Search, Social & Content Marketing Agency
• 25 Years of Advertising and Marketing Experience
• Have been an Internet marketer longer than Google has
existed.
QUICK SURVEY
Have you ever hired anyone?
Do you have a Facebook, Linkedin, Google+, Twitter account?
Done a search for yourself online?
Done an online job search or helped others with their job search?
Done a search for a potential hire or business associate?
Search for ME!
• What did you find?
• Positive/Negative
• What would a potential employer think?
• What would a potential client/student think?
“It takes many
good deeds to
build a good
reputation, and
only one bad
one to lose it.”BEN FRANKLIN
Potential Exposure
• What happens online – stays online!– Photos
– Tweets
– Profiles• LinkedIn
– Comments
– Blog posts
– Rants
Negative Impact Issues
• Profiles Don’t Match Resume
• You are under a different name
– Maiden Name
– Nickname
– You changed your name
• Different addresses
• Different schools
• Different Degrees
75% of HR professionals are required to search to do online searches of potential candidates.
Source: Execunet Survey
Business CyberStalking
– Google main search – minimum of 3 pages
– News
– Images
– Videos
“There is
no such
thing as
bad
publicity.”
PT BARNUM
86% of recruiters said that a good online reputation would increase chances of a hire.
Source: PC Recruiter
61% of recruiting managers found the use of profanity in tweets and posts to have a negative effect on their hiring decisions.
Source: 2012 Jobvite Survey
First Impressions Matter
– Mug Shots
– Inappropriate Photos
• 300MM a day
– Inappropriate language
– Controversial stances
– Controversial groups
https://www.facebook.com/abrandnewtattoo
Cleaning up Negative Content
• Delete and ask other to Delete• Add more positive• Push it down in the rankings• Beef up your profiles
– Linkedin– G+– Twitter– FaceBook– SlideShare– Other Profile sites and Social Media sites
Profile and Resume Sign Ups
LookupPage.com | Resume.com | CVShare.netIdentyme.com | BigSight.org | Formspring.me
Vizify.com | VisualCV.com | Hot-Skills.com ProfessionalOnTheWeb.comXing.com |Naymz.com | ViaDeo.com
Behance.net |Profiled.com | BrandYourself.comRealMee.com | Dooid.com | Worky.com
Plaxo.com | Jobrary.com | Ryze.comProfilePonds.com | Enthuse.me | Follr.com
Wink.com | Spoke.com | ResumeBucket.comWorkFu.com | Vizualize.me | Kedals.com
You Are…Who search engines say you are...
Steps to Building an Online Reputation
• Preemptive– Think twice before posting
– Delete, Delete, Delete (Ask others to delete)
• Buy Your Own Domain Name
• Join Social Networks
• Optimize Your Presence
• Ongoing additions
• Keep Private things Private
• Monitoring
Buy Your Own Domain
• If available, buy your ‘name’ domain.
• Create a blog there.
• Put your resume there
– Create a resume site if your job hunting
• Become a thought leader
• Tweet about your posts
• Share on Social Networks
56% of all hiring managers are more impressed by a candidate’s personal website than any other
personal branding tool.
Source: Workfolio
http://www.1stwebdesigner.com/inspiration/creative-resume-designs/
Join Social Networks
• G+
• SlideShare
• When possible, link to your website
LINKED IN
• 200 Million Users – January of 2013.
• 110 Million visitors per month.
• Groups - Networking
• Profiles
• Testimonials
Think of FaceBook with
Ties.
Features of a Good Profile
• Your Headline and Tag Line• Contact Info• Photo• Current and Past Work Experience• Your Summary• Specialities• Company Profile• Skills and Expertise• Recommendations• Groups• http://blog.kissmetrics.com/2013-linkedin-marketing-guide/
Participate In Groups
www.verticalmeasures.com
GOOGLE +
• 65 Million visitors per month.
• Circles - Networking
• Personal and Business Profiles
Think of it as your
business card online!
Google Author Rank
Rel=”Author”
• 250 Million visitors per month
• 140 Character messages
• Follow and Followers
• Testimonials
@myname
• 750 million visitors a month
• Clean Up photos.
• Check Privacy Settings.
• Add info to ‘About’ section.
• Create a Business Page.
The Social Media
Channel for Friends and
Family
Facebook Privacy Settings
A Word About All Profiles
• Be complete
• Be consistent with your information
• Attach a resume when possible
• Include keywords
• Include a consistent, professional photo
• Cross link when possible
A Word About Photos
• Use a professional photo
• Use a consistent photo across all channels
• Always include your professional photo in your profile.
– Same name confusion
– People’s eyes are drawn to photos
– Make searching for you easier and faster
Tools for Your Toolbox
• http://www.getlisted.org
• http://www.namecheck.com
• http://www.knowem.com
• http://www.twittergrader.com
• http://www.hootsuite.com
• http://www.google.com/alerts
15 Minute Rule
• Do you have 15 minutes a day?
• That’s 75 minutes during a business week.
• That’s all you need to develop and build out your online web presence.
Top 10 Job Sites By Traffic
28,000,000 26,400,000 17,000,000 9,000,000 6,900,000
4,400,000 4,200,000 4,190,000 3,800,000 2,450,000
Top 5 Job Sites For College Students
• CollegeTopTalent.com - A site focused on helping students find entry-level jobs and internships. Create a profile and personal pitch.
• YouTern.com - Connects students to high-impact mentors and internships.
• Internships.com - World's largest intern marketplace.
• CareerRookie.com - Post a resume for internships, entry-level and part-time positions.
• CollegeRecruiter.com - This site features over 100K interships and entry-level jobs.
Think twice before posting
anything online.
Buy your own vanity URL.
Develop robust profiles on
the main social media site.
Post your resume on the
top job and resume
websites.
Publish content regularly.
Monitor your online
presence frequently.
… OWN
YOUR
ONLINE
PRESENCE…
Resources
• Social Media Icons – Zee Que Designbolts.com
• Mugshot of the Day – http://www.mcso.org
• Anthony Weiner Poster - http://dcbarroco.wordpress.com
• Ben Franklin and PT Barnum – Public Domain
• All company names, brand names, trademarks and logos are the property of their respective owners.
