Building your case for support presentation to the niagara fundraisers network, nov 2011
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Transcript of Building your case for support presentation to the niagara fundraisers network, nov 2011
NIAGARA FUNDRAISERS’NETWORK
LYN RUSSO, CFRE – NOV. 9, 2011
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Building Your Case for Support
Case Defined 2
“The case statement is the one definitive piece of the whole campaign. It tells all the needs to be told, answers all the important questions, reviews the arguments for support, explains the proposed plan for raising the money, and shows how gifts may be made, and who the people are who vouch for the project, and who will give it leadership and direction”.
Harold J. (Si) Seymour, one of the trailblazers in the world of philanthropy
Vision, Mission and Case 3
Vision: What you want to accomplish
Mission: What you are doing now
Case for Support: Benefits of your organization and how an
investment (donation) will make an impact Tells your story Motivates people to volunteer and give
Planning the Case 4
Broad or narrow?
Personal or factual?
Short or long?
Visuals or text?
Process
Gather all the information you think you will needHave one person write the initial statement, then
obtain reaction and input from othersSeek appropriate approvals before proceedingTest the case with a few prospects and/or donors Start using the case and be prepared to let it
evolve as you work through the campaign Use the case to prepare key statements,
boilerplate information for everyone in the organization to use for speeches, publications, website, media, etc.
5
Your Case Should6
Position your causeDemonstrate that your organization is worthy
of financial supportReinforce your credibilityShare your valuesInspire and show passionInvite others to get involved
Our Case: Four Pillars
New FacilitiesEquipment & Learning ResourcesApplied ResearchScholarships and Bursaries
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Our Case: Four Pillars
New Facilities Transforming Welland Campus Enhancing Niagara-on-the-Lake Campus Dramatically improving the learning environment for
generations of future students Creating more than 1,700 new spaces in programs
where labour is in high demand in Niagara Providing significant positive impact on economic
development in Niagara region through construction, as well as training future workforce
Invest in our Master Plan to prepare for a successful future for students, employers and communities
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Our Case: Four Pillars
Equipment & Learning Resources Employers expect students to be trained on the
equipment they will use in the workforce More than 600 Program Advisory Committee
members provide advice on trends and emerging technology
College only receives $350,000 annually for more than 90 full-time programs
Capital requests from academic areas usually total between $2 million and $5 million annually
Donations will help close the gap
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Our Case: Four Pillars
Applied Research Provides real world experience for students and
solutions for clients Students and faculty work with local businesses Projects help organizations become more innovative,
solve problems, develop new products or processes Significant grant money is available to fund the
projects making it very affordable for companies Donations provide financial awards to students
working on project teams
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Our Case: Four Pillars
Scholarships & Bursaries Investing in human capital Some donations can be matched by the Ontario Trust for
Student Support Financial challenge is the greatest barrier to student success Many students work part-time or full-time An increasing number have one or more dependents One-third of NC students are the first person in their family
to pursue post-secondary education One in four college applicants comes from a family that lives
below the poverty line A scholarship or bursary can mean the difference between a
student dropping out or finishing the program
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Testimonials Help Tell Your Story
“You can’t imagine what a big difference this (award) will make to my well being for the rest of the school year (it hasn’t been a matter of eating only Kraft dinner – it’s been a matter of being able to afford Kraft dinner in the first place!). I will be able to concentrate on my studies better knowing that some of the burden has been lifted.”
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What Worked for Niagara College13
Niagara College saved $16.5 million for this project; NC was only one of two colleges among 24 that had money in the bank for expansion and renovations when infrastructure funding became available
Master Plan ready to go Students giving $10 million over 15 years – about
$50/term NC #1 in student success for six years running 600 community people on Program Advisory CommitteesMore than 50,000 grads – 70% living in Niagara Region Tagline – Support Student Learning and Success
Good Advice 14
The needs of the organization are secondary to the prospect’s
desires
Writing strategy is carefully constructed along the lines of
human decision-making psychology and neurology
Rational arguments are secondary to the prospect’s primary
emotional needs
Superb storytelling is the optimal way to penetrate the
prospect’s heart and mind
The needs of the institution are secondary to the mission
The voices chosen to speak in the case must reflect the cause
and its universe
Source: The FLA Group: theflagroup.com