Building your brand as a writer
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Transcript of Building your brand as a writer
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Building Your Brand as a Writer
Jane2e Toral h2p://digitalfilipino.com
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Wri<ng since 1995: • PC World Philippines • The Web • Link • Philippine Daily Inquirer • Manila Bulle<n • Philippine Star • Philippine IT Update • World Execu<ve Digest • E-‐Business Asia • Internet.com • Manila Times • Sunstar Cebu • Interaksyon
My first ar<cle – September 1995
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Published 4 (PRINTED Edi<on) books: • DigitalFilipino: An E-‐Commerce Guide for the eFilipino (2000) • DigitalFilipino E-‐Commerce Workshop E-‐Book (2004) • Philippine Internet Review: 10 years of Internet History (2004) • Blogging from Home (2008)
(To be released -‐ 2013): • 2 to 4 books
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People fall in love with the story.
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Honest conversa<on creates advocates.
Advocates are be2er marketers.
"Don't focus on trying to fix your flaws. Embrace your flaws. Understand them. Respect their liabili@es, yet realize that they're entwined with your most vivid quali@es. Your flaws make your most fascina@ng strengths possible." -‐ Sally Hogshead
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Well-‐thought of topics / conversa<ons rank in search engine results.
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It can help generate more clients.
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Be a trusted solu,on. Build a community. Get “100” fans.
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Make advocates feel like rockstars. (even if you are the rockstar.)
SPOTLIGHT!
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Transform yourself to become a digital influencer.
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Your network is your net worth.
From social media to social business -‐ educate.
Embraced E-‐Learning as a Marke,ng tool since 2003.
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Focus on the people who believe what you believe. Be outrageous!
You can’t buy “true” brand advocacy.
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The best way to predict the future is to invent it.
-‐ Abraham Lincoln
(New inspira<on found last August to September 2011.)
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Keep innova,ng.
Result of IVLP trip.
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Join: E-‐Commerce Boot Camp h2p://digitalfilipino.com/
ecom/
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Join: Digital Influencer Boot Camp
h2p://influencerbootcamp.digitalfilipino.com
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h2p://slideshare.net/jane2etoral Let’s chat at h2p://twi2er.com/digitalfilipino