Building Valuable IP
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BUILDING VALUABLE IP By Dr.Kalyan Kankanala kalyan@b ananaip.com www.bananaip.com www.bananaip.com/sinapse- blog
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Building Valuable IP- A Presentation by Dr. Kalyan C. Kankanala
Transcript of Building Valuable IP
BUILDING VALUABLE IP
By
Dr.Kalyan Kankanala
www.bananaip.com
www.bananaip.com/sinapse-blog
THEMES
• Integrated IP protection.• Quality of IP and Business.• Building Licensable IP.• IP Audits and Business value
04/11/23 © BananaIP 2011
Highest Value?• Land
• Gold
• Information
• Ideas
04/11/23 © BananaIP 2011
Image: dan / FreeDigitalPhotos.net
Image: Arvind Balaraman
Protecting Ideas
• Intellectual Property• Abstract Vs. Concrete Ideas• Nature of protection• Business Value
04/11/23 © BananaIP 2011
Species of IP
• Patents• Copyrights• Trade Marks• Designs• Trade Secrets• Geographical Indications• Plant Varieties• Traditional Knowledge04/11/23 © BananaIP 2011
Integration• What will you protect?
04/11/23 © BananaIP 2011
Quality of IP and Business
04/11/23 © BananaIP 2011
Why Quality?
• Business and Competitive Advantage• Marketability• Licensability• Valuation
04/11/23 © BananaIP 2011
Protection Quality• Patent Claim
What I claim is a table consisting of a flat piece of wood connected to wooden legs at all four corners.
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Protection Quality
• Trade Mark
House of Coffee
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Protection Quality
• Software for playing TV on cell phones• Patent/Copyright/Trade Secret
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Image: Idea go / FreeDigitalPhotos.net
Building Licensable IP
04/11/23 © BananaIP 2011
Licensing Opportunities
• Patents
Single Patent Vs. Patent Portfolio Grouping and Pooling Validation and Strength Analysis Valuation Potential Licensees Negotiation License Execution
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IP Audits and Business Value
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IP Audit
• Purpose
Strategize Invention/Creation Increase IP Numbers Create IP Asset Inventory IP Protection Verification Assess Value of IP Process Review Optimal Utilization Acquisition or Licensing Enforce and Defend Risk Mitigation
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How?
• Define the purpose• Study the company• Interviews and Document Review
Result
• Asset Inventory• Process Recommendations• Risk Mitigation Plan
• Variable - Based on objective
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Case Example
• Leading software services company• Raising Investment• Valuation• IP Audit
04/11/23 © BananaIP 2011
Thank You
For more info:
www.bananaip.com/sinapse-blog
04/11/23 © BananaIP 2011
