Building the Right Product Features with Dir. of Product at Audible

Building the Right Product Features withDir. of Product at Audible

/Productschool @ProductSchool /ProductmanagementNY

Some Product Managers jump from emergency to emergency and build what the loudest person is asking for.

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Product Managers should build features based on the companies short and long term business objectives.

Retention:Wall:2004Messages:2004

Growth:Mobile Apps:2010

Retention:Like: 2010

RevenueBetter Ad Targeting & Management :2009

Retention:News Feed:2006

Revenue: Mobile Ads:2012Social Graph opens to Advertisers: 2012

RevenueVideo Adds: 2014

GrowthAcquires Instagram:2012

Growth:Opens to High School:2005

Feature KPI

Sharing Referral Program

Growth

ASO Initiatives Growth

Mystery Box Revenue

Push NotificationIntegration

Retention

Feature KPI Estimate

SharingReferral Program

Growth + 10 %

ASO Initiatives Growth +15 %

Mystery Box Revenue +5 %


Retention +8 %

Feature KPI Estimate Development Time

Sharing Referral Program

Growth + 10 % 2 Weeks

ASO Initiatives Growth +15 % 6 Weeks

Mystery Box Revenue +5 % 9 Weeks


Retention +8 % 12 Weeks

Metric Estimate Actual

Daily Users 10,000 10,000

Display Share Screen

10% 10%

% who share 10% 25%

# of peopled shared with

5 8

Clicks Per Share

0.5 0.5

Installs Per Clicks

0.25 0.25

Result 62.5, +10% 250, +40%

Upcoming Courses

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www.productschool.com

Product Management

Weeknights: April 6 - May 25, Tues./Thurs., Sold Out

Weekends: April 8 - June 3, Saturday, Sold Out

Coding for Managers

Weeknights: April 10 - June 5, - Mondays & Wednesdays

www.productschool.com

Upcoming Workshops

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Mar 16 : Get an Intro into Coding

w/ Software Engineer from LearnVest

Mar 22 : How to Become a Product Manager

“Ask Me Anything” with Dir. of Product at Zocdoc

Building the Right Product Features with Dir. of Product at Audible

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