@sree_raman

#DevFestMum

Talk by

Sreeraman Thiagarajan

@sree_raman

Building the next ‘Angry Birds’THE BUSINESS OF APPS

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All About GBG

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GBG Mumbai

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Another important bird

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@media2win

@GBGmumbai

#DevFestMum

@sree_raman

Apps

The basics of

BusinessThere’s an app for that!

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The fundamental

Be it your time, money or resources

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The need

“Everything that can be invented has been invented”Charles H. Duell Commissioner, U.S. patent office, 1899

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The need

“If I had asked people what they wanted, they would have said faster horses.”- Henry Ford

Don’t ask. Observe.

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The need

Make it bulls#!t proof

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The Solution

Solve one problem at a time, differently

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The Build

3 immutable laws• Is the problem completely solvable?• Is it practical• Does the cost benefit make sense for the customer

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The Build

Get moving, that’s equally important

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The Marketing Mantra• Getting listed in the app store is not a marketing

strategy!• Social media, SEO & ASO are mere hygiene factors• Don’t wake up to marketing someday, practice it

everyday.• Follow the 1-1-1 rule (Message, TG, CTA)• Tell a great story • Target influencers & get WOM• Think globally

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The Purpose

Are your customers happy?

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The Monies

• Who’s paying your bills? – Users or Advertisers

• Challenge the existing systems• Look for ancillary revenues

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Summary• Identify a need & provide a realistic solution• Match benefits to costs• Fail fast, get started and keep moving• Marketing is a commitment, not just a campaign• Have a purpose & think global• Money matter, think who’s paying your bills

@sree_raman

Q&A

Thank You!

Sreeraman Thiagarajan