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Transcript of Building the Net: 6 Trends Shaping the Digital Economy SIIA: BUILDING THE DIGITAL ECONOMY Building...
SIIA: BUILDING THE DIGITAL ECONOMY www.siia.net
Building the Net: 6 Trends Shaping the Digital Economy www.trendsreport.net
Building The Net: Trends Report 2000
Trends Shaping the
Digital EconomyMark Bohannon
General Counsel & Vice President, Government Affairs
Software & Information Industry Association
http://www.trendsreport.nethttp://www.siia.net
SIIA: BUILDING THE DIGITAL ECONOMY www.siia.net
Building the Net: 6 Trends Shaping the Digital Economy www.trendsreport.net
The Trends Report 2000 Examine the Horizon facing Companies
working to close the Digital Divide Utilize real experience of member and non-
member companies to provide a micro perspective
What will be the key influences for the next 18 months?
Articulate a dynamic framework for assessing issues facing the digital economy
SIIA: BUILDING THE DIGITAL ECONOMY www.siia.net
Building the Net: 6 Trends Shaping the Digital Economy www.trendsreport.net
About SIIA About SIIA 1000 companies in corporate, education, home,
internet and online markets Diversity of members
Market leadersOracle, Sun, AOL, Thomson Corporation,
Reuters, Bertelsmann hundreds of SMEs
Broad geographic diversity Members in 33 different countries
SIIA: BUILDING THE DIGITAL ECONOMY www.siia.net
Building the Net: 6 Trends Shaping the Digital Economy www.trendsreport.net
SIIA Program
Policy Advocacy International, federal and state/local Wide range of issues
Market Development Market research and analysis Best practices, standards & guidelines Business resources
Anti-Piracy Education & Enforcement
SIIA: BUILDING THE DIGITAL ECONOMY www.siia.net
Building the Net: 6 Trends Shaping the Digital Economy www.trendsreport.net
Six Trends the Digital Future
The Business of Policy
Customer Empowerment
Software As a Service
Digitization of Business
Education Anytime, Anywhere
The Value of Information
SIIA: BUILDING THE DIGITAL ECONOMY www.siia.net
Building the Net: 6 Trends Shaping the Digital Economy www.trendsreport.net
THE BUSINESS OF POLICYTHE BUSINESS OF POLICY
The Net has fundamentally altered the relationship between industry and government … forever
Forces industry and government to work together more closely than ever before
Engagement of industry at every level of policymaking is crucial
A New Paradigm for Public Policy…
SIIA: BUILDING THE DIGITAL ECONOMY www.siia.net
Building the Net: 6 Trends Shaping the Digital Economy www.trendsreport.net
The Dynamic Challenge of Policy Time Dimension
Policy must adapt to a constantly-evolving, technology-driven universe
Balance … pressure to respond to policy imperatives … while not moving prematurely
Appropriate Roles Ability and willingness of policymakers to
tackle issues they are best equipped to address
Crucial: is the collective ability to recognize the difference and engage industry throughout
SIIA: BUILDING THE DIGITAL ECONOMY www.siia.net
Building the Net: 6 Trends Shaping the Digital Economy www.trendsreport.net
Industry Perspective
The law must respect both the potential growth and limitations of technology
Regulations must be minimal, transparent and promote fairness
Legal framework must be technology neutral and market-driven
Adopt with an eye towards other jurisdictions
SIIA: BUILDING THE DIGITAL ECONOMY www.siia.net
Building the Net: 6 Trends Shaping the Digital Economy www.trendsreport.net
How this Affects Government Barriers to global business should be
removed and new barriers vigorously opposed
Existing laws may need to be updated or new law may be needed
But... New laws should be approached
cautiously lest growth be harmed and benefits lost
Industry involvement is key
SIIA: BUILDING THE DIGITAL ECONOMY www.siia.net
Building the Net: 6 Trends Shaping the Digital Economy www.trendsreport.net
The Other Five TrendsThe Other Five Trends Shaped by public policy framework …
Similarly, each of the trends influences the development of policy
Interconnected world=interconnected policymaking
SIIA: BUILDING THE DIGITAL ECONOMY www.siia.net
Building the Net: 6 Trends Shaping the Digital Economy www.trendsreport.net
#1 SOFTWARE AS A #1 SOFTWARE AS A SERVICESERVICE Technological growth creates new
business models Increased bandwidth and speed are allow
companies to host and manage applications
Users can “rent” applications that are appropriate and cost-effective
Shift in the business model of many software companies from traditional products to software as a service
New opportunities to access technology for individuals and businesses
SIIA: BUILDING THE DIGITAL ECONOMY www.siia.net
Building the Net: 6 Trends Shaping the Digital Economy www.trendsreport.net
#2 THE VALUE OF #2 THE VALUE OF INFORMATIONINFORMATION ‘Net opened doors for more users to
access more information about more topics than ever before
Online content companies struggling to meet citizen needs with viable business models Current, reliable and trustworthy information
is not free or a public good greatly decentralized management of value-
added information greatly increased the access of individuals and
the potential for IP abuse
SIIA: BUILDING THE DIGITAL ECONOMY www.siia.net
Building the Net: 6 Trends Shaping the Digital Economy www.trendsreport.net
#3 EDUCATION ANY TIME, #3 EDUCATION ANY TIME, ANY WHEREANY WHERE ‘Net eliminated the confines of the
classroom, providing quality educational resources to the student
Technology is changing both the process, and the business, of learning
Four key benefits: Access to Content Distributed Learning Individualized Learning Improved Communication
SIIA: BUILDING THE DIGITAL ECONOMY www.siia.net
Building the Net: 6 Trends Shaping the Digital Economy www.trendsreport.net
# 4 CUSTOMER # 4 CUSTOMER EMPOWERMENTEMPOWERMENT Permanently changed the relationship
between buyers and sellers E-commerce provides consumers more
options, alternatives and opportunities than ever before
Businesses that fail to recognize the power of the customer will fail privacy and security customer services, including personalization transparency of practices fair pricing
SIIA: BUILDING THE DIGITAL ECONOMY www.siia.net
Building the Net: 6 Trends Shaping the Digital Economy www.trendsreport.net
# 5 DIGITIZATION OF # 5 DIGITIZATION OF BUSINESSBUSINESS Companies are automating systems both
internally and with their partners Key Benefits
lower costs to users and consumers reduced inventory levels faster time-to-market better-informed decisions
Far-reaching macroeconomic benefits
SIIA: BUILDING THE DIGITAL ECONOMY www.siia.net
Building the Net: 6 Trends Shaping the Digital Economy www.trendsreport.netSummary: From Digital
“Divide” to Digital “Dividend”
6 key trends … shape and affect every business in the 18 months
The digital economy has fundamentally changed new and traditional business
The digital economy is global. The benefits can be, too.
How policymakers respond to these changes and the challenges presented will largely determine the success or failure of the digital economy
SIIA: BUILDING THE DIGITAL ECONOMY www.siia.net
Building the Net: 6 Trends Shaping the Digital Economy www.trendsreport.net
Next Steps
SIIA on-going analysis of the six trends through market research, webcasts and global conference, fora and other events
Close monitoring of policy developments worldwide
Resources and new data available online at http://www.trendsreport.net
Next Trends Report: May 2001
SIIA: BUILDING THE DIGITAL ECONOMY www.siia.net
Building the Net: 6 Trends Shaping the Digital Economy www.trendsreport.net
Thank you for this opportunity to present our perspectives on these important
issues
Mark BohannonGeneral Counsel & VP Government Affairs
Software & Information Industry [email protected]
http:/www.siia.nethttp:/www.trendsreport.net
+1 202 452 1600 x325