BUILDING THE CASE FOR A NEW WORKFLOW SOLUTION: Drive Transformation in your Organization

Molly Gallagher Consultant Former VP of Marketing, Creative Services and Operationsat Kenneth Cole Productions

About globaledit

Globaledit is the online SaaS platform that empowers creative professionals to manage visual production at scale.!

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Overview• Identifying the right timing and timeframe

• Communicating the need

• Anticipating the disconnect between system users and C-level

• Rolling Out

Timing & Timeframe: Recognizing the Need for Change

Key Factors to Look For

Concrete challenges impacting productivity • Increased production time • Lack of proper tools: forcing users to fit square pegs into round holes • Choppy & circular communication • Routing & approval issues • Delayed delivery time

Timing & Timeframe - Current State

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Timing & Timeframe

Moving on it - what’s the tipping point?

• Reached the ceiling of effectiveness with the tools currently in place.

• Complaints are voiced upwards by the right people

• Upper management experiences the challenges first hand

Communicating Unrest

• Internal owner assigned: Hot Potatoes

• Collective need

• Reality of the present vs. Ideal of what can be realized

Convincing

How effective is an ROI? Quantifying inefficiency

Building the case for budget approval Cost Center v. Revenue Generator

Source: https://www.flickr.com/photos/cambodia4kidsorg/3085209738

Disconnect

• System Users v. C-Level

• Spillover: C-Level direct impact

Rolling Out

Discovery: general stakeholder feedback Reactivity of current state leads to the need for mind shift

Solution vetting

Customization: stakeholder interviews Focusing on forward productivity

Vendor contracting

Budget approval

Phased approach

Implementation Schematic

Q & A

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Thank you!