Building Suffolk as theMost Active CountyRichard Hunt, Head of Service Development(Culture, Sport and Communities) Suffolk County Council

Building the Most Active County…

"A long term campaign, and a framework for partners to co-create, promote and commission sport, recreation and physical activity opportunities in Suffolk, delivering positive impacts on the health of local communities"

Suffolk County, District & Borough

Councils

Change4Life

Suffolk Sport

Voluntary and community sectors

PHYSICALACTIVITY

(Suffolk HWB)

The Most Active County…facilitating more effective partnershipsPhysical activity stakeholders

Business & private sector

HAS

Schools, SNC, UCSSchools HE/FE

NHS SuffolkGY&W PCT

Live Well Suffolk

Developing the ambition and the ‘how’ – the “what” will follow Some underpinning principles for the Most Active County will:• Provide a co-ordinated, collaborative and strategic multi-agency approach to tackling inactivity and promoting more activity • Convert the spirit of the 2012 Games into a healthy lifestyle legacy, specifically amongst young people• Support communities to develop local capacity, including volunteering• Utilise Suffolk’s physical assets and natural environment to support healthy active lifestyles• Promote Suffolk as a unique sports event and festival destination for outdoor mass participation events

Adding value to Suffolk’s key agendas

• Efficiency savings through transformation

• Growth, jobs, skills and the local economy

• Health and Well being

A clear and compelling case for action…

“Inactivity is a silent killer”(Chief Medical Officer, July 2011)

Avoidable healthcare costs of £12.2 million per year in Suffolk can be attributed to physical

inactivity

There is compelling evidence of the need to increaseparticipation in physical activity (everyday activity, activerecreation and sport).

• Only 20.9% of Suffolk adults take part in recommended levels of sport and active recreation• 26.3% of adults in Suffolk are physically inactive• 15.7% of year 6 children in Suffolk are obese• 74% of people with a limiting disability undertake zero sport and active recreation compared to 40% of those with no limiting disability

The statistics…

The inactive statistics…in detail

NI8: Zero Days moderate intensity sport/active recreation each week (APS 4/5)

All Male FemaleLimiting

DisabilityAge

Over 55 / Over 65

Babergh 46.4% 45.1% 44.9% 71.2% 64.5% / 70.4%

Forest Heath45.4% 38.5% 54.0% 69.1% 68.2% / 72.9%

Ipswich50.3% 45.7% 56.2% 74.5% 70.4% / 73.8%

Mid Suffolk 46.5% 42.0% 48.3% 71.0% 63.9% / 69.9%

St Edmundsbury44.5% 40.2% 50.1% 70.5% 57.1% / 59.1%

Coastal47.5% 43.2% 48.4% 70.4% 63.3% / 65.8%

Waveney52.6% 47.9% 53.8% 77.8% 67.7% / 69.8%

Service Outcomes- the effect of what we do

Health Improvement:

Helping people to live healthy

lifestyles, make healthy choices, &

reduce health inequalities

Intermediate outcomes

Tackling the wider

determinants of Health: helping people to live

healthy lifestyles & make healthy

choices

Increased access locally to sport and recreational

opportunities

More children and young people have a

healthy lifestyle

Sport and Physical Activity outputs-

what we do

2012 legacy The School Games SuffolkYouth Games

Sportivate (14-24 ages)Summer of SportGames Makers

Volunteering: 2012 event volunteers

A host for mass participation events (demonstration effect):

Great East Swim, Tour of Britain, Tour Ride, Sky Ride,

Torch relay, Big Dance

Sport contributing to the economic vitality of

communities including charitable fund raising

Improved health and well

being

Added value of utilising

physical assets and natural

environment

Developing learning and skills

in communities

Overarching strategic outcomes (Healthy Lives,

Healthy People)

Improve the use of physical assets &

environment: Active Travel plans, more

use of school sports facilities, parks and open spaces, play space, influencing land use planning and street design

Target interventions: Big Splash, Disability Sport Academy, GP referrals, Lets Get Moving, MEND,

armchair exercise

Improved access to sport/ PA for

under represented groups

Ageing well-A higher quality of life for older

people

More people manage their health &

wellbeing needs through self-help

Developing community led participation: Cycle Suffolk, Fit Villages, walking

programmes,

Improved community

capacity

Increased awareness and

profile of healthier lifestyles

Reduction in the number of people

suffering from preventable conditions

More people with disability engaged in sport and

recreation

More communities developing, designing and

volunteering to deliver sport, and recreation

Sport positively impacting on the lives of children and

young people

Benefits

Reduction in sedentary behaviour

Healthy life expectancy & preventable mortality:

preventing people from

dying prematurely & reduce health inequalities

The Most Active County-outcome logic model

More people happier with their positive lifestyle

choices

Vibrant economic

communities

Prevention of ill health: reducing the number of

people living with preventable ill

health

Increased mental health resilience

Increased participation by adults in sport and physical

activity

Most Active County and Active Ageing

• Planning and design and use of Greenspace• Market shaping – changing the provider offer• Primary care to community provision pathways• Use of technology / information• Keeping it local, and sustainable -travel• Creating a well being “habit” for life through

challenge, reward, enjoyment, volunteering, removing barriers

Some good practice to build on

• Active Wellbeing (Dementia) Project• Active St Eds• County Events Volunteer Team• Mass Participation -Great East Swim,

ParkRuns, Health walks and festivals• Active Travel• Fit Villages

It is our leisure cardA marketing toolLinks with the Active Points initiativeA legacy campaign from the 2012 Olympic and Paralympic Games

Key messages:

Bringing the community togetherBased on emotional intelligence and quality of lifeEngaging exisiting and new stakeholders

What is Active St Eds?

In year 1

• Active in 38 villages, incorporating 79 projects, 1600 participants• Throughput -6,500 activations• 49% of participants aged 50 plus, 5% participants with a disability• 90% female participants !

“ The response of people attending classes has been great. The biggest feedback has been about its location. The Pavilion is in the heart of the village and most people are able to walk or it is just within five minutes in the car. Several people have commented that they would not have bothered to start a class if it had been further away, particularly in the dark, wintry months”

• 88.6% of participants said their activity made them feel fitter and healthier

• 56% of participants said that the project had helped them meet new people

• 84.2% of participants said they felt that local people were more likely to take part in physical activity as a result of the project

• 96.7% of participants said they enjoyed the activity sessions • 83.9% of participants felt motivated to do more exercise as a result of

taking part in the project “My husband, who has trouble with his knees, and myself have been attending chair based exercises for some months now. My husband hates exercise but comes with me for peace and quiet! It is however proving beneficial and this last week he has been able to balance on one leg for a few seconds- he is 81 this year! And we do laugh a lot.”

Sport England Partnership to reduce Inactivity

–Proving sport can reduce inactivity

–Economic Appraisal Tool

–£5m in 2012/13 for piloting sports contribution

Most Active County, Ageing Well

• Whole system, collaborative and strategic commissioning

effort

• Actively engage business and community sector

• Local community led approaches for success

• Emphasis “do something, do more”

• More robust evaluation – prevention and well being impact

Play your part in building the MostActive County…and ageing well