Building Sucessful Tourism Destination Network Case Study
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Building Sucessful Tourism Destination Network Case Study: Puerto Rico Nildamarie Díaz Hiraldo, MBA Deputy Director Sustainable Tourism, Tourism Quality and Educational Affairs Puerto Rico Tourism Company Annual Caribbean Conference on Sustainable Tourism Development (STC-14).
Transcript of Building Sucessful Tourism Destination Network Case Study
Building Sucessful Tourism Destination
Network
Case Study: Puerto Rico
Nildamarie Díaz Hiraldo, MBA
Deputy Director
Sustainable Tourism, Tourism Quality and Educational Affairs
Puerto Rico Tourism Company
Annual Caribbean Conference on Sustainable Tourism Development (STC-14).
Puerto Rico
2012 - 3M travellers
Cruise Passengers – 1M
Markets US Mainland
Caribbean
Europe
South America
Jobs – 67 Thousands
Economy – 5%
Tourism network are an increasingly important tool for economic development.
How Puerto Rico has been working
with their destination network?
WEB of relational networks where the agents are connected
by means of collaborative links that facilitate the supply of a
tourist product or experience to the visitors.
We have been working in our…
A tourism destination can be…
INITIATIVE
Accomodation Businesses
Attractions
Tour Companies
Comercial Services
Government Agencies
Local Communities
Representatives
Destination stakeholders
The Puerto Rico Tourism Company (PRTC) has been
implementing sustainable tourism initiatives ever since the
creation of the Law No. 254 of November 30, 2006, known as
“Public Policy Act for the Sustainable Development of Tourism
in Puerto Rico”.
Legal Framework
Focus in developing a formal structure that ensures all our
projects complies with all the sustainability principles,
meaning:
Legal Framework
Natural and cultural conservation
Education
Community Integration
Local Socioeconomic Development
We are convinced that a formal certification structure
minimizes greenwashing and the negative effects that such
practice may have in the impression that our tourists and
future visitors will have of Puerto Rico as a destination.
Green washing’s Education Attack
Establish Guidelines and Metrics
Design Guidelines for Ecotouristic and Sustainable Tourism Facilities Focuses in new projects of
infrastructure,
Include three categories.
No matter the category have to
comply with:
involve tourism stakeholders, primarily
communities,
integrate the design of the project to
the architectural context of the
communities, climate and the natural
beauty of the environment
efficient use off resources.
Establish Guidelines and Metrics
Operational Guidelines for Ecotouristic
and Sustainable Tourism Facilities Focuses in new and existing buildings ,
Include three categories.
Tourism facilities should comply with sustainable criteria in all the following operational areas: approach routes and facility premises,
administration offices and front desk,
public areas,
kitchen and dining,
public restrooms,
guestrooms,
service and maintenance,
laundry room,
facility roof surface,
exterior reflectivity,
rainwater harvesting,
renewable energy sources,
natural emergency preparedness.
Establish Guidelines and Metrics
Establish Partnerships & Agreements
Our Green Certification Program seeks to ensure all
touristic facilities endorsed by the Puerto Rico
Tourism Company meets sustainability principles and
improve long term competitiveness of our tourism
industry.
Establish Green Certification Program
www.seepuertorico.com/green_hotels
¡Que Pasa! Magazine
¡Que Pasa! Magazine
http://www.epa.gov/region2/p2/hospitality/resources/certification.html
Our Green Certified Lodging
Facilities
Vieques, PR
19 rooms
Certified since:
April 2012
HIX Island House & Casa Solaris
Isabela, PR
46 rooms
Certified since:
October, 2012
Parador Villas del Mar Hau
Lajas, PR
12 rooms
Certified since:
October, 2012
Turtle Bay Inn Hotel
Ecotourism Program Initiative
General practice of the excursion
Practices of minimum impact
Infraestructure
Lighting
Noise
Security
Conservation of natural and cultural resources
Education and interpretation
Local economic Development
Citizen participation
Ecotourism Guideliness
Humacao Ecoturistic Natural Reserve
Other Initiatives Agrotourism Certification Program
Blue Flag Program
Science and Conservation Program
For more information, please call us
Puerto Rico Tourism Company
Sustainable Tourism Division
(787) 721-2400 ext. 2229 / 2152
Nildamarie Díaz Hiraldo
Carolina Morales González
Nilda Luhring González
Thanks for your time
