Building Stronger Customer Relationships

30

Transcript of Building Stronger Customer Relationships

5 TIPS FORBUILDINGSTRONGERCUSTOMER

RELATIONSHIPS

"The most importantsingle ingredient in the

formula of success isknowing how to getalong with people."

THEODORE ROOSEVELT

O V E R V I E W

ESTABLISH A

PRESENCE

TONE OF VOICE

ACTIVE

LISTENING

PURPOSEFUL

QUESTIONING

DO YOU KNOW WHAT YOURCUSTOMERS WANT?

EXCELLENTCUSTOMERSERVICE 

RELIABILITY &CONSISTENCY

EASE OF DOINGBUSINESS 

UNDERSTANDINGCUSTOMER'S

NEEDS

PERSONALCONNECTION

COMMUNICATESPURCHASINGPROCESS 

THE SOLUTION

BUILDING

RAPPORT

GOES A

LONG WAY01

PEOPLE ENJOYDOING BUSINESS

WITH PEOPLE THEYLIKE

A STRONGRELATIONSHIP WITH A

CUSTOMER = MOREINFLUENCE ON

DECISION MAKING PROCESS

RAPPORT IS ABOUTMAKING A

CONNECTION BASEDON TRUST

PAY ATTENTION TO

WHAT CUSTOMERS

SAY TO YOU02

"You cannot truly listento anyone and do

anything else at thesame time."

M. SCOTT PECK

ALWAYS LISTENWITH THE INTENTTO UNDERSTAND

CUSTOMERS NEEDS

CUSTOMERS CANSENSE WHEN YOU'RENOT FULLY PRESENT -ALWAYS MAKE THEM

FEEL LIKE A TOPPRIORITY

ACTIVE LISTENINGMAKES CUSTOMERS

FEEL IMPORTANT,VALUED &

UNDERSTOOD

BE AWARE OFYOUR BODYLANGUAGE 03

EFFECTIVESALESPEOPLE WALK,TALK & DRESS THEPART - THEY TAKE

NOTHING FORGRANTED

SUBTLE MIRRORINGOF CUSTOMERGESTURES CAN

HAVE A POWERFULEFFECT ON THEIR

RECEPTIVITY OF YOU

MIRRORINGSHOWS YOU

UNDERSTAND THECUSTOMER'S POINT

OF VIEW

Words

7%

Tone

38%

Body Language

55%

55% OF CUSTOMER'S PERCEPTIONS OF US ISDRIVEN BY OUR BODY LANGUAGE

CUSTOMERS

APPRECIATE

AUTHENTICITY

 04

CUSTOMERSPREFER A

STRAIGHTFORWARDAPPROACH THAT

FEELS REAL &HONEST

CREATE AUTHENTICINTERACTIONS -PEOPLE CAN SEE

THROUGH A SALESPITCH

KNOW WHATYOUR COMPANYSTANDS FOR AND

SHARE YOURORGANIZATIONAL

BELIEFS

PRACTICE

MAKES

PERFECT05

"He who stops being

better stops being

good."OLIVER CROMWELL

TOP SALESPEOPLE PROVIDE SOLUTIONS

VS. SIMPLY LISTING

PRODUCT FEATURES

DO YOURRESEARCH & MAKE

SURE YOU'REALIGNED WITH THE

CUSTOMER'SNEEDS

NEVER SOUNDOVERLY

REHEARSED ORLIKE YOU'RE

READING FROM ASCRIPT

THANKYOU

ASCENSION GROWTH & INNOVATIONSTRATEGIES

LEARN ABOUT REMOTE SELLINGEXCELLENCE℠