Building Relationships

That are meaningful

A Bit of Background

• Scott Howard

• Started in the radio business in 1978

A Bit of Background

• Scott Howard

• Started in the radio business in 1978

• On Air at WMEE in 1980’s

A Bit of Background

• Scott Howard

• Started in the radio business in 1978

• On Air at WMEE in 1980’s

• On Air in Detroit in 1990’s

A Bit of Background

• Scott Howard

• Started in the radio business in 1978

• On Air at WMEE in 1980’s

• On Air in Detroit in 1990’s

• On Air at WAJI in 1999

A Bit of Background

• Scott Howard

• Entered the Advertising side of Radio in Detroit at Christian Radio Station WMUZ– Connect Listeners to Trustworthy Advertisers– Advertisers pay for commercials– Listeners give $$ to Non-Profits while

spending $$ with our Advertisers.

What I Learned as a Radio Disc Jockey

• If you talk to people, you can motivate them to take action.– In 1982, Married a listener

while at WMEE, resulting in 3 kids…. Set up our own blind date..

What I Learned as a Radio Disc Jockey that can be

transferred to the Internet Experience

• If you talk to people, you can motivate them to take action…– In 2000, I met my wife Kathy

online…

We didn’t know it then…

– Online dating sites, also a part of social media, started with online chats and became famous in 1988 with the movie “You’ve Got Mail”. In 2008, one out of nine couples that got married that year, actually met online. It is expected that the U.S. online dating market will reach $932 million in 2011.

A short history of communications media

Communications media is two-way

NewspaperConversations

RadioConversations

TelevisionConversations

Back up a second….

How did I go from

this…

Back up a second….

To this…

Create a Personal Brand

• God Created Each of us to be Unique

• Unfortunately my name, Scott Howard is not unique…..

Google “Scott Howard”

• Over 22 Million Hits!

So a new Brand was Created

• Started with a unique email address– ScLoHo @Yahoo.com in 1995

What’s a ScLoHo? What’s a Yahoo?

• What was a Yahoo before 1994?

• Definitions of yahoo on the Web:-yokel: a person who is not very intelligent or interested in culture -one of a race of brutes resembling men but subject to the Houyhnhnms in a novel by Jonathan Swift

• Now we also have:-a widely used search engine for the web that finds information, news, images, products, finance wordnetweb.princeton.edu/perl/webwn

What’s a ScLoHo? What’s a Google?

• What was a Google before 1998?

• Definitions of Googol on the Web:– A googol is the large number 1x10100, that is, the digit 1 followed by one hundred zeros (in

decimal representation). The term was coined in 1938 by Milton Sirotta (1929–1980), nephew of American mathematician Edward Kasner. ...en.wikipedia.org/wiki/Google_(number)

• Now we also have:

-search the internet (for information) using the Google search engine; "He googled the woman he had met at the party"; "My children are googling all day"

-Google Inc. is an American public corporation, earning revenue from advertising related to its Internet search, e-mail, online mapping, office productivity, social networking, and video sharing services as well as selling advertising-free versions of the same technologies. ...en.wikipedia.org/wiki/Google

What’s a ScLoHo?

• ScLoHo is much simpler:– Scott– Louis– Howard

ScLoHo vs. Scott Howard

Google “Scott Howard”

Page 1 results= ZERO

ScLoHo vs. Scott HowardGoogle “Scott Howard”

Page 2 results =

#14

#15

ScLoHo vs. Scott HowardGoogle

“ScLoHo”

Every result =

ScLoHo

ScLoHo vs. Scott HowardGoogle

“ScLoHo”

21,300

ScLoHo

22 Million

Scott Howard

Some People “Yahoo”

Search for ScLoHo on

Yahoo = 28,800 results

Building relationships using Social Media tools

• Register on FREE Sites– Blogger, WordPress, Twitter, Facebook, YouTube, LinkedIn are the big ones– Google, Yahoo allow you to build your profile too– Register free email accounts but direct them to one address– Up & coming Free sites include Flavors.me and tumblr.com

Building relationships using Social Media tools

• Register on FREE Sites– Blogger, WordPress, Twitter, Facebook, YouTube,

LinkedIn are the big ones– Google, Yahoo allow you to build your profile too– Register free email accounts but direct them to one

address– Up & coming Free sites include Flavors.me and

tumblr.com

• Register a domain name– ScLoHo.net & ScLoHo.com

Building relationships using Social Media tools

• Register on FREE Sites

• Register a domain name

• Build a website or two, (or more)!– Keep it up to date with annual updates– Give People a reason to go there

Building relationships using Social Media tools

• Register on FREE Sites– Blogger, WordPress, Twitter, Facebook, YouTube, LinkedIn

• Register a domain name• Build a website or two, (or more)!• Use a few of the sites, but not all

Building relationships using Social Media tools

• Register on FREE Sites– Blogger, WordPress, Twitter, Facebook, YouTube, LinkedIn

• Register a domain name• Build a website or two, (or more)!• Use a few of the sites, but not all

Building relationships using Social Media tools

• Register on FREE Sites– Blogger, WordPress, Twitter, Facebook, YouTube, LinkedIn

• Register a domain name• Build a website or two, (or more)!• Use a few of the sites, but not all

Building relationships using Social Media tools

• Register on FREE Sites• Register a domain name• Build a website or two, (or more)!• Use a few of the sites, but not all• Protect your reputation

Building relationships using Social Media tools

• Register on FREE Sites• Register a domain name• Build a website or two, (or more)!• Use a few of the sites, but not all• Protect your reputation

Building relationships using Social Media tools

• Register on FREE Sites• Register a domain name• Build a website or two, (or more)!• Use a few of the sites, but not all• Protect your reputation• Follow thru with your commitment

Building relationships using Social Media tools

• Register on FREE Sites• Register a domain name• Build a website or two, (or more)!• Use a few of the sites, but not all• Protect your reputation• Follow thru with your commitment

Scott@ScLoHo.net www.ScLoHo.net