Building Operating ManagementBuilding Operating Management offers you a variety of online...
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Transcript of Building Operating ManagementBuilding Operating Management offers you a variety of online...
Take 5 Podcast Topics
Webcast Topics
Building Operating Management offers you a variety of online lead-generating, traffic-building and branding opportunities. For complete information on each opportunity, visit: www.BOMkit.com/online
Lead-GeneratinG ProductsBOM WebcastsGet contact information, including e-mail addresses, from hundreds of facility professionals interested in your products and services. You also receive far-reaching exposure through Webcast promotions that include your name/logo on 400,000 e-mail messages.
E-White PapersCommunicate your organization’s expertise by promoting your white paper electronically to subscribers of Building Operating Management. Your white paper is also posted on FacilitiesNet.online/papers.asp
BOM E-NewslettersE-newsletter sponsorships provide exceptional ways to generate leads:• Custom e-newsletter • Case studies e-mail• Video-on-demand e-mail • Sponsored article e-mail
TakE5 PodcastPosition your company as a source of timely, valu-able information. Facilities managers and executives will listen to your expertly produced audio interview featuring your spokesperson and sales message via their computer or MP3 player.
traffic-BuiLdinG/BrandinG ProductsFacilitiesNetThe industry-leading Web site for building owners and facility executives, FacilitiesNet is accessed monthly by 60,000-70,000 unique visitors. Gain brand exposure and generate traffic to your site with product offerings that include leaderboard ads, content-targeted image ads, podcasts, video and more.
BOM E-NewslettersE-newsletter sponsorships provide exceptional ways to generate leads:• Green Building Alert • BOM Weekly Buzz
FacilityZone Search EngineIn 2010 FacilityZone will be new and improved and powered by Google technology. The Google Custom Search technology powering FacilityZone will provide facility executive users with up-to-the-minute search results on the only search engine built exclusively for the building & facilities marketplace.
MyFacilitiesNetMyFacilitiesNet is the hub of the facilities manage-ment industry. This online community allows facility professionals to connect with their colleagues, discuss management strategies, share valuable resources and build strong relationships.
#1 showHundreds of companies exhibit at NFMT every year to introduce new products, increase brand loyalty and get important face time with key decision makers.www.nfmt.com
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p o d c a s t
Building Owner Decision-Makers“What I realized was that the people who had the money were the ones making all the deci-sions,” Bell says. “I had an epiphany. I loved real estate, I loved design, I loved construction. I decided I should probably go to the side that has the money. You frankly have much more control. In the past, the architect controlled the process. Today, that’s just not the case. They generally don’t control a lot of the decisions that get made.”
Stephen Bell, President, Pembroke Real Estate
#1 maGazine#1 Readership Among Building Owners & Facility Executives
#1 Magazine used to learn about and buy products/services
#1 in providing content on energy and sustainability trends
#1 Magazine in Ad Pages for 15 Consecutive Years
#1 in Reader Loyalty
Building Operating Management is uniquely positioned to deliver accessto building owners and facility executives in print, in person and online
in Print
in Person
onLine
96% of Building Operating Management subscribers report taking some purchasing action as a result of ads and/or editorial appearing in the magazine.
Baxter Research Center Inc. 2009
96%
4%
Take purchasing action
No purchasing action taken
Ads in Building Operating Management Lead to Sales:
Energy and Power
Facility Technology
Sustainable Environment
Executive Agenda
Safety and Security
Design and Construction
Facility Management
Bonus Distribution
Specialty Merchandising
Take 5 Podcast Topics
Webcast Topics
Ad Closing Dates
Roofing Restrooms/Plumbing Energy Efficient Exteriors Lighting Fire Safety
Green Cleaning Building Controls Data Centers HVAC Strategies LEED: Existing Buildings
HVAC Critical Facilities Energy Information Energy Update Critical Facilities
Management Priorities Leadership Best Practices Strategic Challenges Boardroom Perspective
Security, Part 1 Mass Notification Access Control Fire & Life Safety ADA
Ceilings FloorcoveringsPlumbing/Restroom Design
Green Cleaning Outsourcing
Green Building Report (USGBC)
Greening Existing Buildings
Climate ChangeGreen Building Report (USGBC)
Sustainable Interiors
EMS/BAS Wireless Lighting HVAC EMS/BAS
Government VIP 500 Database
VIP 500 Database
Healthcare VIP 500 Database
Ad Readership Study
VIP 500 Database Educational VIP 500 Database
Government Buildings Roofing, Part 1 Windows/GlazingOffice Planning/ Interior Design
Elevators
why advertising in Building Operating Management makes sense
Print is Preferred:The average Building Operating Management reader is 51 years old. This generation was raised on print, and continues to rely on it to obtain information. In fact, 87% report reading 3 out of 4 issues.That’s up from 80% three years ago.
Now Than EverMOrE
BOM TOpprOducTsAwArds
December 1, 2009 January 4, 2010 February 1, 2010 March 1, 2010 April 1, 2010
January February March April May June
AHR Expo
International Roofing Expo
NFMT
International Roofing Expo
LightfairAIA Light FairNFPA
NFPABOMANeoconAIA
Power Reliability Critical Facilities Energy Star Buildings Energy and the Bottom Line
Critical Facilities Energy Outlook
Best Practices Management Priorities Strategic Challenges LeadershipBoardroom Perspective
Best Practices
Fire Suppression Security, Part 2 Doors/Hardware Emergency Planning Security, Part 3 Fire & Life Safety
FloorcoveringsPlumbing/Restroom Design
FM Pulse: Salary & Careers
Paints & Coatings Water Conservation Furniture
Green Building Report (USGBC)
IEQSustainable Healthcare Facilities
Green Building Report (USGBC)
Sustainable Design and Construction
Daylighting
Facility Software Lighting HVAC Green Power Lighting Controls
ASIS
Facility Decisions ASISIFMAWEEC
Greenbuild
Green Issue TopiCs: • Energy
Management• Interiors• LEED• Climate Change/• Greenhouse Gas• Emissions• Executive Outlook• Roofing• Sustainable
Existing Buildings
Data Centers VIP 500 Database
Healthcare VIP 500 Database
Ad Readership Study
Educational VIP 500 Database
VIP 500 Database Educational VIP 500 Database
Metal Construction Acoustics/Ceilings Flooring Data Centers Sustainable Interiors Access Control/Security
Green Restrooms Sustainable Interiors Fire Safety LightingEnergy Building Controls
Metal Buildings
ANNuAL GrEEN EdITION 2010 editoriaL PLanner
Windows/Glazing Roofing, Part 2 Acoustics Roofing, Part 3Interiors: Design for Productivity
Educational Facilities
why advertising in Building Operating Management makes sense
Now Than EverMOrE Building Operating Management is the Industry’s Most Useful Magazine
0%
10%
20%
30%
40%
50%
60%
70%
20%12%
68%
Building Operating Management
Buildings
Today’s Facility Manager
By more than 3 to 1, facilities managers named Building Operating Management the one publication most useful in selecting products for building reno-vation, retrofit and new construction applications.
Baxter Research Center Inc. 2008
91%
9%
Look at ads to find out aboutnew products and services
Do not look at ads to find outabout new products and services
91% of readers look at ads in Building Operating Management to find out about new products and services.
Publisher’s Research 2009
Ads in Building Operating Management are a Primary Source of New Product Information:
Government VIP 500 Database
Ad Readership Study
Building Controls
Roofing
June 1, 2010 July 1, 2010 August 2, 2010 september 1, 2010 october 1, 2010 November 1, 2010May 3, 2010
June July August september october November December
GreenbuildBOMAIFMA
INsErTsall furnished inserts will be billed at number of pages times the 1x black and white page rate, less discount as follows:
NuMBER OF PAGES DiSCOuNT2 pages or less ....................20 percent4 pages ...............................40 percent6 pages ...............................50 percent8 pages ...............................60 percent
Additional handling/binding charge (each insert): $995 (non-commissionable). Inserts other than full page size, contact publisher for rates.
cOMMIssIONAGENCy COMMiSSiON: 15% of gross to recognized advertising agencies on space, color, special position.
Terms: Net 30. Mechanical charges such as insert handling and binding are non-commissionable.
Color rATes pAge FACiNg pAge
4 coLor Process $2,680 extra $2,020 extra
2 coLor Process $1,465 extra $1,015 extra
BW rATes 1X 3X 6X 9X 12X 18X 24X
1 PaGe $13,760 $12,390 $11,760 $11,415 $11,055 $10,800 $10,555
2/3 PaGe $10,120 $9,345 $8,670 $8,415 $8,135 $7,925 $7,690
1/2 isLand $8,020 $7,405 $6,845 $6,640 $6,450 $6,270 $6,130
1/2 PaGe $7,370 $6,910 $6,250 $6,100 $5,865 $5,825 $5,670
1/3 PaGe $5,235 $4,850 $4,495 $4,355 $4,210 $4,095 $3,985
1/4 PaGe $4,020 $3,715 $3,480 $3,280 $3,155 $3,055 $2,940
1/6 PaGe $2,840 $2,630 $2,430 $2,345 $2,295 $2,220 $2,155
Color rATes 1X 3X 6X 9X 12X 18X 24X
1 PaGe, 4 COLOR $16,440 $15,070 $14,440 $14,095 $13,735 $13,480 $13,230 2 PaGe, 4 COLOR SPREAD $32,220 $29,480 $28,220 $27,530 $26,810 $26,300 $25,810
BlEED: No additional charge
COMBiNED FREquENCy PROGRAM: Frequency may be based on combination of all ad insertions in Building Operating Management and those in any other Trade Press Media Group magazine during the same 12 months.
2010 Ad rATEs
advertisinG saLes:Brad ehlertVice President/Group Publisher 414.228.7701 [email protected]
Northeast office:Greg LynnNortheast Regional Director P.O. Box 4361Greenwich, CT 06831203.359.4221Fax: [email protected]
Midwest/west office:scott holverson Midwest/Western Regional Director819 Geddes AvenueWinthrop Harbor, IL 60096847.872.1907 Fax: [email protected]
southeast office:scott cunninghamAssociate Publisher5579B Chamblee Dunwoody RoadAtlanta, GA 30338770.913.0271Fax: [email protected]
executive offices:2100 west florist avenuemilwaukee, wi 53209414.228.7701Fax: [email protected]
Production:wendy melnick (Print Products)Production Manager414.228.7701 [email protected]
Kat fehr (e-Products)Production Manager414.228.7701 [email protected]
editoriaL:
complete kit available at www.bomkit.com
dick YakeVP/Content Development414.228.7701 [email protected]
edward sullivanEditor-in-Chief414.228.7701 [email protected]
Greg zimmermanExecutive Editor414.228.7701 [email protected]
Brandon LorenzSenior Editor414.228.7701 [email protected]
naomi millánAssociate Editor414.228.7701 [email protected]
Lacey muszynskiAssociate Editor414.228.7701 [email protected]
Mechanical specifications and requirements for electronic ads at www.tradepress.com/eads
You reach top decision makers in all markets- Building Operating Management magazine providesthe most comprehensive, audited coverage of building owners and facility executives who control the nation’s largest commercial and institutional properties; cumulatively they own/manage 4.38 million existing buildings
Colleges/Universities
Director of Facilities ManagementArizona State University
Director of Design and ConstructionCalifornia State University
Director of Facilities Carnegie Mellon University
Director of Facilities Cornell University
Director of Planning DesignEmory University
Senior Director of Design & ConstructionJohns Hopkins University
Director of Utilities MIT
Manager Real Estate Services Penn State University
Director of Utilities Stanford University
Director of Facilities UCLA
K-12 sChool DistriCts
Executive Director Baltimore County Public Schools
Superintendent Cleveland Independent School District
Executive Director for FacilitiesDade County Public Schools
Facility Manager Detroit Board of Education
Commissioner Kansas State Department of Education
DirectorLos Angeles Unified School
Executive Director of Facilities Newark School District
EducATIONAL BuILdINGsNumber of readers: 21,870 I Control/responsible for: 650,000 buildingsIncluding: 120 largest college and university campuses • 35 largest public school districts • Members of APPA
Vice President Affinity Health System
President CEO Bridgeport Hospital
Vice President of Facilities Children’s Hosp. of Central CA
Vice President Covenant Healthcare
Director of Real Estate Dallas County Hospital
Director of Engineering Duke University Medical Center
Director of Facilities HealthSouth Corporation
Senior Vice President Facilities Kaiser Permanente
Director of Facilities Lakewood Hospital
Vice President of Engineering & FacilitiesLoyola University Medical Center
Director of Engineering Mayo Clinic
Director of Facility Operations Memorial Sloan Kettering
Director of Real Estate Northwestern Memorial Hospital
Vice President of Facilities NYU Medical Center
Director of Physical Plant Oregon State Hospital
Director of Facility Operations Texas Medical Center
Corporate Facilities Management University of MD Medical System
MEdIcAL BuILdINGsNumber of readers: 9,096 I Control/responsible for: 167,000 buildingsIncluding: Top 130 general medical and surgical hospitals • Top 15 nursing home systems • Top 30 health care systems • Members of ASHE
Director of Corporate Facilities Best Buy Co.
Director of Operations CVS
CEOHome Depot
Director of Facilities Kohl’s Dept. Stores
Vice President Retail Facility ManagementLowes Home Improvement
Director of Facilities Macy’s
Operations Director Mall of America
Vice President Neiman-Marcus Property Mgmt.
Director of Corporate Facilities Rite-Aid Corporation
Director of Facility Operations Target Corporation
Vice President Real Estate Svcs. Tiffany & Co.
Director of Facilities Wal-Mart Stores Inc.
rETAIL BuILdINGsNumber of readers: 2,314 I Control/responsible for: 1,015,000 buildingsIncluding: Top 100 retailers • 10 largest U.S. shopping malls
Director of Engineering Embassy Suites Hotel
Vice President of Design & ConstructionHilton Hotels
Executive Vice President Holiday Inn
Director of Engineering Hyatt Hotels
Executive Vice President Marriott International
Vice President Facility Systems McDonald’s Corporation
Vice President of ConstructionOutback Steakhouse
Director of Facilities Sonic Restaurants
Executive Director Tropicana Hotel Casino
Director of Facilities EngineeringUniversal Studios Hollywood
Director of Property OperationsWaldorf Astoria Hotel
Vice President Facilities Wyndham Worldwide
hOspITALITy BuILdINGsNumber of readers: 1,602 I Control/responsible for: 79,000 buildingsIncluding: 25 largest hotel companies • 25 largest U.S. restaurant chains
Senior Manager of Facilities Boeing
Director of Planning Conoco Phillips
Vice President Global Real EstateExxon Mobil Global Services
National Manager of Facilities Hyundai Motor America
Executive Director Global EngineeringPfizer
Corporate Facility Manager Toyota Motor Sales USA
Director of Facilities ManagementColgate Palmolive
Vice President & Director of Real EstateEastman Kodak Co.
Director of FacilitiesRockwell International
Senior Director FacilitiesSeagate Technology Inc.
INdusTrIAL BuILdINGsNumber of readers: 3,509 I Control/responsible for: 221,000 buildingsIncluding: All Fortune 1000 industrials • Offices/headquarters of manufacturing firms and utilities
Director of Operations City of Chicago
Director of Facilities City of Seattle
Chief of Facilities Management Department of Air Force
Senior Facilities Manager Department of Defense
Director of Facilities Department of Human Services
DirectorDepartment of Public Services
Vice President & Director of FacilitiesGeneral Service Administration
Real Estate Facilities Manager IRS
Vice President & General Mgr JFK International Air Terminal
Energy Program ManagerNASA
Senior Facilities Manager New York State Courts
Director of Buildings & FacilitiesSocial Security Administration
Chief of Plant Operations State of California
Director of Property ManagementState of Maryland
Property Administration US Army
Director of Facilities EngineeringUS Coast Guard
Director of Design & ConstructionUS Customs & Border Protection
GOvErNMENT BuILdINGsNumber of readers: 6,011 I Control/responsible for: 557,000 buildingsIncluding federal government divisions
Complete Coverage of America’s Most Prominent
Building Owners & the LarGest ProPerties
cOMMErcIAL BuILdINGsNumber of readers: 26,894 I Control/responsible for: 1,691,000 buildingsIncluding: All Fortune 1000 corporations • Top 100 commercial property manage-ment firms • Top 25 developers • 10 Largest U.S. life insurance companies• Top 300 U.S. commercial banks • Members of BOMA, IFMA and CoreNet Global
Vice President of Corporate ServicesAmerica Online
Senior Vice PresidentBrandywine Realty Trust
Executive Vice President CB Richard Ellis
Director Corporate Real EstateCharles Schwab
Executive Director Cushman Wakefield
Senior Director Fidelity Investments
Vice President OperationsHines
National DirectorJones Lang Lasalle
Senior Vice PresidentLincoln Property Co.
Managing Director Merrill Lynch
Director of FacilitiesNIKE
Vice President of Real EstateSony Corporation
Vice President Facilities Management T. Rowe Price Association
Managing Director Tishman Speyer Properties
Vice President of Facility Management USAA
Director of FacilitiesVerizon Communications
Vice President Property ManagementWells Fargo Bank
renovation and ModernizationProjects include building an addition to a high school, replacing the roof of a medical center, upgrading the HVAC system in a shopping mall and replacing windows in a commercial office building.
2009 SPENDiNG $193.6 BIllION institutional Spending $125.3 BillionEducational • Government • Medical
Commercial Spending $68.3 BillionCommercial Office • Retail Hospitality • Industrial Office
2009 SPENDiNG $144.2 BIllIONinstitutional Spending $77.1 BillionEducational • Government • Medical
Commercial Spending $67.1 BillionCommercial Office • Retail Hospitality • Industrial Office
New constructionBuilding Operating Management subscribers and their organizations continued to invest billions of dollars in new construction during 2009, across all building types.
% readers # 0fproduct categories Involved readersAccess Control ...........................76% .........55,519Access Flooring ..........................76% .........55,519Acoustics/Sound Control .............63% .........46,022ADA Products .............................87% .........63,554Alternative Power (solar, fuel cells) ........................60% .........43,831Asbestos Abatement/ Hazardous Waste .......................70% .........51,136Boilers and Boiler Controls ..........71% .........51,866Building Automation Systems ......82% .........59,902Building Sealants, Coatings/ Waterproofing Products ..............79% .........57,710CAD Systems/Software ................44% .........32,142Carpeting ...................................86% .........62,824Ceilings .....................................84% .........61,363Communications Equipment .......54% .........39,448Continuing Education/Training .....63% .........46,022Contract Cleaning Services ..........64% .........46,753Contract Services (HVAC, elevators, pest control) ...............86% .........62,824Door Hardware (including locks, hinges & closers) .......................89% .........65,016Doors/Entrances .........................88% .........64,285Educational/Professional Services ..51% .........37,256
Electrical Equipment/Systems ......86% .........62,824Electricity/Natural Gas (from utilities) ............................71% .........51,866Elevator Systems and Controls ....71% .........51,866Energy Management Systems .....80% .........58,441Energy Services/Consulting .........77% .........56,249Exterior Building Products ...........83% .........60,632Facility Management Software .....69% .........50,405Fire & Life Safety Products ...........88% .........64,285Fire Detection & Sprinkler Systems .......................85% .........62,093Furniture Systems/ Interior Furnishings .....................64% .........46,753HVAC Systems and Controls ........88% .........64,285Indoor Air Quality Products ..........80% .........58,441Infrared Equipment .....................54% .........39,448Insulation ..................................75% .........54,788Landscaping/Outdoor Products ...82% .........59,902Lighting Controls ........................92% .........67,207Lighting Products (including ballasts, fixtures, excluding controls) .....................91% .........66,476Office Refurbishing .....................77% .........56,249Paints/Coatings ..........................86% .........62,824Parking Management .................65% .........47,483
Plumbing Products (including valves & faucets) .......85% .........62,093Power Generation & Protection Equipment ..................75% .........54,788Project Management Software .....51% .........37,256Resilient/Hard Surface/ Rubber Flooring .........................80% .........58,441Restroom (including hand dryers, toilets, urinals, partitions) ............83% .........60,632Roof Guards ..............................69% .........50,405Roofing Systems ........................76% .........55,519Safety Products ..........................86% .........62,824Security Products .......................71% .........51,866Signage Systems ........................77% .........56,249Standby/Emergency Power..........81% .........59,171Storage Systems ........................69% .........50,405Structural Building Products ........72% .........52,596Wall Covering ............................84% .........61,363Wall Panels ...............................71% .........51,866Water Coolers/Ice Machines ........77% .........56,249Water Heaters ............................82% .........59,902Water Treatment .........................66% .........48,214Window Shading/Solar Control ....83% .........60,632Windows ...................................77% .........56,249Wire and Cable ..........................71% .........51,866
Product seLection invoLvement
SOuRCE: 2009 BOM READER RESEARCh *PERCENTAGE AND NuMBER OF READERS BASED ON TOTAl quAliFiED CiRCulATiON OF 73,051
Total NON-RESIDENTIAL SPENDING in 2009- $337.8 BiLLionAll Building Operating Management readers are responsible for a minimum of 100,000 square feet. In addition, Building Operating Management’s circulation file is checked against independent rankings of top organizations to guarantee that you reach the largest commercial and institutional facilities nationwide. This total coverage means you reach building owners and facility managers with enormous purchasing potential.
seLectinG BuiLdinG ProductsWhich one publication is most UseFUl for helping in product selection for building renovation, retrofit and new construction applications?
LearninG aBout BuiLdinG sYstem technoLoGiesWhich one publication is most UseFUl for informing you about building system technology such as automation systems, fire protection systems, interoperability, power protection/generation options, facility software?
seLectinG Green/sustainaBLe Products/servicesWhich one publication is most UseFUl for help in selecting green/sustainable products and services?
seLectinG enerGY-reLated Products/servicesWhich one publication is most UseFUl for help in selecting energy-related products and services?
2008 faciLitY manaGement PuBLication Preference studYThe following results are from an independent study conducted by Baxter research center Inc. in 2008 to facility managers to measure among other things, their publication preferences, reading habits, and plans for construction and renovation in 2008.
since 1994 readex research and Baxter research center, two nationally recognized research organizations, have conducted seven independent studies of the reading habits of facility professionals to determine which industry publication facility professionals preferred. The two research companies surveyed members of leading facility management organizations. In every readership study conducted, Building Operating Management magazine was the publication preferred by more facility
industry professionals.
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The #1 Magazine For
Building Owners & faciLitY executives
complete kit available at www.bomkit.com
