The Presidential Address Building on The Shoulders of Giants
Building on the Shoulders of Giants: the Story of Bitbucket Pipelines
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Transcript of Building on the Shoulders of Giants: the Story of Bitbucket Pipelines
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JAMES BRYANT • SENIOR DESIGNER • @JAM_SBRYANT
Building on the Shoulders of Giantsthe Story of Bitbucket Pipelines
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Bitbucket PipelinesNOW AVAILABLE
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Bitbucket Pipelines
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NAME • TITLE • COMPANY • @TWITTERHANDLE
TitleSubtitle
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Automate the process of testing and deploying software.
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NAME • TITLE • COMPANY • @TWITTERHANDLE
TitleSubtitle
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During software development, developers repeatedly test functionality and integration before they package and ship software. The more often they test the easier it is to identify problems, but frequent testing
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test the easier it is to identify problems, but frequent testing can slow down development. The solution is to automate and parallelize the process of testing and deploying software in order to be able to deploy at any time, fail fast and ship often.
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There’s got to be a better way…
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Prototypes are great at validating functionality
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Prototypes aren’t great at explaining value
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Prototypes aren’t great at explaining value.
Prototypes don’t frame the problem when they present a solution.
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Prototypes aren’t great at explaining value.Tell a story instead
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Leo Widrich, Co-founder and COO at Buffer
A story, if broken down into the simplest form is a connection of cause and effect. And that is exactly how we think.
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This is our story
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DesignerProduct Manager Dev Manager QA Writer
Team lead and developers Team lead and developers
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DesignerProduct Manager Dev Manager QA Writer
Team lead and developers Team lead and developers
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Server Cloud
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Pipelines for CloudServer
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ServerPipelines for Cloud
Product
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Server Pipelines for Cloud
Platform add-onProduct
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Part 1
The story
Part 2
The platform
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Part 1
The story
Part 2
The platform
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Customer research
Market research
Envisioning
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Customer research
TIPS
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Interview chainGamified it, talked to one customer per week. Longest chain of 6 weeks.
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Non customers
Interview chainGamified it, talked to one customer per week. Longest chain of 6 weeks.
New hires, meet-ups, conferences
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Team journeys
Non customers
Interview chainGamified it, talked to one customer per week. Longest chain of 6 weeks.
New hires, meet-ups, conferences
Dug into the story of the team. Identify inflections points Retrace history
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Market research
TIPS
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Breakfast with the EnemyCompetitive analysis with different members of the team. Shared and discussed over breakfast.
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Breakfast with the EnemyCompetitive analysis with different members of the team. Shared and discussed over breakfast.
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Crunched the numbers
Breakfast with the EnemyCompetitive analysis with different members of the team. Shared and discussed over breakfast.
Confirmed a great market opportunity.
Market research
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Envisioning TIPS
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Envisioning
Regular check-insEstablished a ‘brain trust’ with leadership to set a regular cadence.
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Established values
Regular check-insEstablished a ‘brain trust’ with leadership to set a regular cadence.
Designed mock marketing material to explain the customer value.
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Established values
Regular check-insEstablished a ‘brain trust’ with leadership to set a regular cadence.
Designed mock marketing material to explain the customer value.
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Established values
Regular check-insEstablished a ‘brain trust’ with leadership to set a regular cadence.
Designed mock marketing material to explain the customer value.
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Established values
Regular check-insEstablished a ‘brain trust’ with leadership to set a regular cadence.
Designed mock marketing material to explain the customer value.
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Illustration by Abhijeet Wankhade (www.sokratus.in)
Established values
Regular check-insEstablished a ‘brain trust’ with leadership to set a regular cadence.
Designed mock marketing material to explain the customer value.
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Customer research
Market research
Envisioning
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Customer research Characters
Challenges
Market research Opportunities
Envisioning Solution
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Prototypes aren’t great at explaining value.There was a story to tell
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Diving into the story inside the story
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and back to the first level
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Characters
Challenges
Opportunities
Solution
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Making a movie
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Small team?
Keep it simple.
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Keynote Powerpoint
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Keynote Powerpoint
TIPS
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Keynote PowerpointMagic move
TIPS
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Keynote PowerpointMagic move Morph
TIPS
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Keynote PowerpointMagic move Morph
TIPS
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Keynote PowerpointMagic move Morph
TIPS
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Small team Present in person
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Communicate across company Automate with a movie
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For larger ambitions, go bold.
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Characters
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Use your personas for the characters
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Fears overhead of maintaining a complex build and deployment
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Harvey in particular has been championing better CI.
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Harvey in particular has been championing better CI.
Where do I start?
What are the three basic things I need to know?
Who can help me?
Are you making it easy for me to take action?
How are my teammates using this?
Are you changing the way I work (without helping me)?
Am I able to predict the outcomes of our work?
Can I see who’s responsible for what?
What are the best practices for doing this?
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Where do I start?
What are the three basic things I need to know?
Who can help me?
Are you making it easy for me to take action?
How are my teammates using this?
Are you changing the way I work (without helping me)?
Am I able to predict the outcomes of our work?
Can I see who’s responsible for what?
What are the best practices for doing this? Wants a predictable process for configuring his builds
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Team
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The journey of the team
Grows over time with various roles and complexity.
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Who you'll be targeting
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Who you'll be targeting
Who you'll be opportunistic about
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Who you'll be targeting
Who you'll be opportunistic about
Who you'll say no to
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Give it a name.
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BUILD MY BUCKET
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BUMBU
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This story defined our experience.
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“Experience driven development”
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Combine people, research and solution to tell story.
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Learn more about building product visions tomorrow:
Painting a Vision for Your Product 1:50pm Thursday, Improve & InnovateSherif Mansour
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Combine people, research and solution to tell story.
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Part 1
The story
Part 2
The platform
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Part 1
The story
Part 2
The platform
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Server Cloud
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Cloud
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Number of steps
WAC
6
Atlassian Cloud Setup
17
Configuring Amazon EC2
40+
First Build
15
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Number of steps
Bitbucket First Build
5
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3 month onboarding roadmap quickly turned into 6 months69
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3 month onboarding roadmap quickly turned into 6 months69
12
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3 month onboarding roadmap quickly turned into 6 months912
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We spent a lot of time trying to turn a successful server
application into a cloud service.
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We spent a lot of time trying to turn a successful server
application into a cloud service.
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We weren’t shipping much value to Bamboo Server customers.
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Product Product
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Service Product
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Service Platform
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PlatformAdd-on
Service
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PlatformAdd-on
Service
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PlatformAdd-on
Service
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Platform
User management
Design system
Object model
Large user baseAdd-on
Product
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Add-onPlatform
Code storage
History
Branch management
Code editor
Configuration
BONUS
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These are the giants we are building on.
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Agents
Images/containers
Orchestration
Scalability
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Agents
Images/containers
Orchestration
Scalability
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Hear more about how we developed Bitbucket Pipelines tomorrow:
Connect + Docker + AWS = Bitbucket Pipelines 3pm Thursday, Platform & APIs TrackNathan Burrell
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Add-onPlatform
Move fast.
Focus on our core experience.
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Build on your own
Platform
Iterate on internal feedback faster
Provide a reference to inspire ecosystem
Prove the value of your platform
BONUS
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Server Cloud
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Server Cloud
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DesignerPM Dev Manager
Team lead and developers Team lead and developers
DesignerPM Dev Manager
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Platform enabled us to focus on delivering the
core value.
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Part 1
The story
Part 2
The platform
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The story so far…
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Takeaways
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Roadmaps longer than 6 months can benefit from
Experience Driven Development
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Considering a rewrite? Consider building on a platform
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Building on the shoulders of giants wasn’t about getting there faster.
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Focus.
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Thank you.
JAMES BRYANT • SENIOR DESIGNER • @JAM_SBRYANT