Building on Local Identity - MassDevelopment...MassDevelopment: Beyond the Basics of...
Transcript of Building on Local Identity - MassDevelopment...MassDevelopment: Beyond the Basics of...
![Page 1: Building on Local Identity - MassDevelopment...MassDevelopment: Beyond the Basics of “Placemaking” utiledesign.com 4 We like it because… • It provides temporary public spaces](https://reader034.fdocuments.in/reader034/viewer/2022050104/5f429e4111751020710ee8e3/html5/thumbnails/1.jpg)
1 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
Just the Way You Are: Building on Local Identity
![Page 2: Building on Local Identity - MassDevelopment...MassDevelopment: Beyond the Basics of “Placemaking” utiledesign.com 4 We like it because… • It provides temporary public spaces](https://reader034.fdocuments.in/reader034/viewer/2022050104/5f429e4111751020710ee8e3/html5/thumbnails/2.jpg)
2 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
How to you make a place?
A place requires • people • identity • culture • design (intentional or not) • space for gathering • social interaction So how do you make it?
![Page 3: Building on Local Identity - MassDevelopment...MassDevelopment: Beyond the Basics of “Placemaking” utiledesign.com 4 We like it because… • It provides temporary public spaces](https://reader034.fdocuments.in/reader034/viewer/2022050104/5f429e4111751020710ee8e3/html5/thumbnails/3.jpg)
3 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
Tactical Urbanism as Placemaking MassDevelopment – Building on Local Identity
![Page 4: Building on Local Identity - MassDevelopment...MassDevelopment: Beyond the Basics of “Placemaking” utiledesign.com 4 We like it because… • It provides temporary public spaces](https://reader034.fdocuments.in/reader034/viewer/2022050104/5f429e4111751020710ee8e3/html5/thumbnails/4.jpg)
4 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
We like it because… • It provides temporary public spaces – Reconfigure how we perceive urban space. • It’s a low-cost/high-impact solution – Creates public awareness and has a
community effect • It’s a short term intervention – Sometimes leads to long term change • It activates underutilized space – Demonstrate potency of the overlooked • It is shared space – Contradictory uses shared the same space But… • Will the popularity of tactical urbanism become codified? What happens then? • How does it capture local character? • Does it invest itself in a place’s history or its future?
Tactical Urbanism as Placemaking MassDevelopment – Building on Local Identity
![Page 5: Building on Local Identity - MassDevelopment...MassDevelopment: Beyond the Basics of “Placemaking” utiledesign.com 4 We like it because… • It provides temporary public spaces](https://reader034.fdocuments.in/reader034/viewer/2022050104/5f429e4111751020710ee8e3/html5/thumbnails/5.jpg)
5 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
So how is place “made” from the ground up?
MassDevelopment – Building on Local Identity
Revere Beach Blvd
![Page 6: Building on Local Identity - MassDevelopment...MassDevelopment: Beyond the Basics of “Placemaking” utiledesign.com 4 We like it because… • It provides temporary public spaces](https://reader034.fdocuments.in/reader034/viewer/2022050104/5f429e4111751020710ee8e3/html5/thumbnails/6.jpg)
6 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
And what can we learn from the “local character”… MassDevelopment – Building on Local Identity
Revere Beach Blvd
![Page 7: Building on Local Identity - MassDevelopment...MassDevelopment: Beyond the Basics of “Placemaking” utiledesign.com 4 We like it because… • It provides temporary public spaces](https://reader034.fdocuments.in/reader034/viewer/2022050104/5f429e4111751020710ee8e3/html5/thumbnails/7.jpg)
7 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
Embracing Local Character through Outward Identity MassDevelopment – Building on Local Identity
Revere Beach Blvd
![Page 8: Building on Local Identity - MassDevelopment...MassDevelopment: Beyond the Basics of “Placemaking” utiledesign.com 4 We like it because… • It provides temporary public spaces](https://reader034.fdocuments.in/reader034/viewer/2022050104/5f429e4111751020710ee8e3/html5/thumbnails/8.jpg)
8 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
Embracing Local Identity through Visual Cues MassDevelopment – Building on Local Identity
Revere Beach Blvd
![Page 9: Building on Local Identity - MassDevelopment...MassDevelopment: Beyond the Basics of “Placemaking” utiledesign.com 4 We like it because… • It provides temporary public spaces](https://reader034.fdocuments.in/reader034/viewer/2022050104/5f429e4111751020710ee8e3/html5/thumbnails/9.jpg)
9 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
Embracing Local Identity through Unique Urban Form MassDevelopment – Building on Local Identity
Revere Beach Blvd
![Page 10: Building on Local Identity - MassDevelopment...MassDevelopment: Beyond the Basics of “Placemaking” utiledesign.com 4 We like it because… • It provides temporary public spaces](https://reader034.fdocuments.in/reader034/viewer/2022050104/5f429e4111751020710ee8e3/html5/thumbnails/10.jpg)
10 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
Embracing Local Identity through History MassDevelopment – Building on Local Identity
Revere Beach Blvd
![Page 11: Building on Local Identity - MassDevelopment...MassDevelopment: Beyond the Basics of “Placemaking” utiledesign.com 4 We like it because… • It provides temporary public spaces](https://reader034.fdocuments.in/reader034/viewer/2022050104/5f429e4111751020710ee8e3/html5/thumbnails/11.jpg)
11 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
![Page 12: Building on Local Identity - MassDevelopment...MassDevelopment: Beyond the Basics of “Placemaking” utiledesign.com 4 We like it because… • It provides temporary public spaces](https://reader034.fdocuments.in/reader034/viewer/2022050104/5f429e4111751020710ee8e3/html5/thumbnails/12.jpg)
12 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
![Page 13: Building on Local Identity - MassDevelopment...MassDevelopment: Beyond the Basics of “Placemaking” utiledesign.com 4 We like it because… • It provides temporary public spaces](https://reader034.fdocuments.in/reader034/viewer/2022050104/5f429e4111751020710ee8e3/html5/thumbnails/13.jpg)
13 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
Study Area Revere Beach Creative District
SITE PHOTOS AND AERIAL
![Page 14: Building on Local Identity - MassDevelopment...MassDevelopment: Beyond the Basics of “Placemaking” utiledesign.com 4 We like it because… • It provides temporary public spaces](https://reader034.fdocuments.in/reader034/viewer/2022050104/5f429e4111751020710ee8e3/html5/thumbnails/14.jpg)
14 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
Site Development Revere Beach Creative District
SITE PHOTOS AND AERIAL
Revere Beach Blvd
![Page 15: Building on Local Identity - MassDevelopment...MassDevelopment: Beyond the Basics of “Placemaking” utiledesign.com 4 We like it because… • It provides temporary public spaces](https://reader034.fdocuments.in/reader034/viewer/2022050104/5f429e4111751020710ee8e3/html5/thumbnails/15.jpg)
15 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
Site Development Revere Beach Creative District
Site A
Site B
Site C
![Page 16: Building on Local Identity - MassDevelopment...MassDevelopment: Beyond the Basics of “Placemaking” utiledesign.com 4 We like it because… • It provides temporary public spaces](https://reader034.fdocuments.in/reader034/viewer/2022050104/5f429e4111751020710ee8e3/html5/thumbnails/16.jpg)
16 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
Site A Revere Beach Creative District
Parcel Area 35,850 sf Gross Area 108,060 sf Retail 5,860 sf Residential 83,000 sf Appx. Unit Count 90 Parking Spots 80 Parking Ratio .89
![Page 17: Building on Local Identity - MassDevelopment...MassDevelopment: Beyond the Basics of “Placemaking” utiledesign.com 4 We like it because… • It provides temporary public spaces](https://reader034.fdocuments.in/reader034/viewer/2022050104/5f429e4111751020710ee8e3/html5/thumbnails/17.jpg)
17 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
Existing Character and Conditions – Revere Beach Revere Beach Creative District
![Page 18: Building on Local Identity - MassDevelopment...MassDevelopment: Beyond the Basics of “Placemaking” utiledesign.com 4 We like it because… • It provides temporary public spaces](https://reader034.fdocuments.in/reader034/viewer/2022050104/5f429e4111751020710ee8e3/html5/thumbnails/18.jpg)
18 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
Existing Character and Conditions – Revere Beach Blvd Revere Beach Creative District
![Page 19: Building on Local Identity - MassDevelopment...MassDevelopment: Beyond the Basics of “Placemaking” utiledesign.com 4 We like it because… • It provides temporary public spaces](https://reader034.fdocuments.in/reader034/viewer/2022050104/5f429e4111751020710ee8e3/html5/thumbnails/19.jpg)
19 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
Places to talk Plants
Plants
Places to sit
Shade Place to see and be seen
Awnings Plants + Color
Upper Stories
Groiund Plane
What contributes to the character of a street? Revere Beach Creative District
Trees
![Page 20: Building on Local Identity - MassDevelopment...MassDevelopment: Beyond the Basics of “Placemaking” utiledesign.com 4 We like it because… • It provides temporary public spaces](https://reader034.fdocuments.in/reader034/viewer/2022050104/5f429e4111751020710ee8e3/html5/thumbnails/20.jpg)
20 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
Revere Beach Creative District
How does the public street meet private space?
![Page 21: Building on Local Identity - MassDevelopment...MassDevelopment: Beyond the Basics of “Placemaking” utiledesign.com 4 We like it because… • It provides temporary public spaces](https://reader034.fdocuments.in/reader034/viewer/2022050104/5f429e4111751020710ee8e3/html5/thumbnails/21.jpg)
21 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
Where is the Identity? Revere Beach Creative District
![Page 22: Building on Local Identity - MassDevelopment...MassDevelopment: Beyond the Basics of “Placemaking” utiledesign.com 4 We like it because… • It provides temporary public spaces](https://reader034.fdocuments.in/reader034/viewer/2022050104/5f429e4111751020710ee8e3/html5/thumbnails/22.jpg)
22 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
Create Identity through Collective Memory Revere Beach Creative District
![Page 23: Building on Local Identity - MassDevelopment...MassDevelopment: Beyond the Basics of “Placemaking” utiledesign.com 4 We like it because… • It provides temporary public spaces](https://reader034.fdocuments.in/reader034/viewer/2022050104/5f429e4111751020710ee8e3/html5/thumbnails/23.jpg)
23 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
Create Identity with Distinct Architectural Elements Revere Beach Creative District
Walk-up Retail
Giant Wall Signs
Colorful Awnings
Scalloped Roofscape
Revere Beach
![Page 24: Building on Local Identity - MassDevelopment...MassDevelopment: Beyond the Basics of “Placemaking” utiledesign.com 4 We like it because… • It provides temporary public spaces](https://reader034.fdocuments.in/reader034/viewer/2022050104/5f429e4111751020710ee8e3/html5/thumbnails/24.jpg)
24 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
Create Identity with Distinct Architectural Elements Revere Beach Creative District
Flags Patterned Tower
Variegated Roofscape
Illuminated Tower Sign
Freestanding Letters on “Shelves”
Walk-up Retail
Revere Beach
![Page 25: Building on Local Identity - MassDevelopment...MassDevelopment: Beyond the Basics of “Placemaking” utiledesign.com 4 We like it because… • It provides temporary public spaces](https://reader034.fdocuments.in/reader034/viewer/2022050104/5f429e4111751020710ee8e3/html5/thumbnails/25.jpg)
25 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
Create Identity with Distinct Architectural Elements Revere Beach Creative District
Large Wall Signs
Patterned Facade
Roof Sign
Patterned Facade
Scalloped Roofscape
Flags
Giant Wall Sign
Giant Wall Sign
Blade Sign
Revere Beach
![Page 26: Building on Local Identity - MassDevelopment...MassDevelopment: Beyond the Basics of “Placemaking” utiledesign.com 4 We like it because… • It provides temporary public spaces](https://reader034.fdocuments.in/reader034/viewer/2022050104/5f429e4111751020710ee8e3/html5/thumbnails/26.jpg)
26 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
Create Identity with Colors Beach Cabanas
Brighton, UK
Vico Equense, Italy
Melbourne, Australia
![Page 27: Building on Local Identity - MassDevelopment...MassDevelopment: Beyond the Basics of “Placemaking” utiledesign.com 4 We like it because… • It provides temporary public spaces](https://reader034.fdocuments.in/reader034/viewer/2022050104/5f429e4111751020710ee8e3/html5/thumbnails/27.jpg)
27 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
Develop a Toolkit for the Local Condition Revere Beach Creative District
Patterned Facade
Roof Sign
Scalloped Roofscape
Giant Wall Sign
Variegated Roofscape
Scalloped Roofscape
Freestanding Letters on “Shelves”
Arched “Light Hoops”
Patterned Tower
Illuminated Tower Sign
![Page 28: Building on Local Identity - MassDevelopment...MassDevelopment: Beyond the Basics of “Placemaking” utiledesign.com 4 We like it because… • It provides temporary public spaces](https://reader034.fdocuments.in/reader034/viewer/2022050104/5f429e4111751020710ee8e3/html5/thumbnails/28.jpg)
28 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
Fitting in to the Vision with New Development Revere Creative District
Revere Beach Blvd - Today
![Page 29: Building on Local Identity - MassDevelopment...MassDevelopment: Beyond the Basics of “Placemaking” utiledesign.com 4 We like it because… • It provides temporary public spaces](https://reader034.fdocuments.in/reader034/viewer/2022050104/5f429e4111751020710ee8e3/html5/thumbnails/29.jpg)
29 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
![Page 30: Building on Local Identity - MassDevelopment...MassDevelopment: Beyond the Basics of “Placemaking” utiledesign.com 4 We like it because… • It provides temporary public spaces](https://reader034.fdocuments.in/reader034/viewer/2022050104/5f429e4111751020710ee8e3/html5/thumbnails/30.jpg)
30 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
Potential Reuse with a Public Front: The Ocean Lodge Revere Creative District
![Page 31: Building on Local Identity - MassDevelopment...MassDevelopment: Beyond the Basics of “Placemaking” utiledesign.com 4 We like it because… • It provides temporary public spaces](https://reader034.fdocuments.in/reader034/viewer/2022050104/5f429e4111751020710ee8e3/html5/thumbnails/31.jpg)
31 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
![Page 32: Building on Local Identity - MassDevelopment...MassDevelopment: Beyond the Basics of “Placemaking” utiledesign.com 4 We like it because… • It provides temporary public spaces](https://reader034.fdocuments.in/reader034/viewer/2022050104/5f429e4111751020710ee8e3/html5/thumbnails/32.jpg)
32 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
Potential Reuse with a Public Front Revere Creative District
![Page 33: Building on Local Identity - MassDevelopment...MassDevelopment: Beyond the Basics of “Placemaking” utiledesign.com 4 We like it because… • It provides temporary public spaces](https://reader034.fdocuments.in/reader034/viewer/2022050104/5f429e4111751020710ee8e3/html5/thumbnails/33.jpg)
33 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
Potential Reuse with a Public Front Revere Creative District
![Page 34: Building on Local Identity - MassDevelopment...MassDevelopment: Beyond the Basics of “Placemaking” utiledesign.com 4 We like it because… • It provides temporary public spaces](https://reader034.fdocuments.in/reader034/viewer/2022050104/5f429e4111751020710ee8e3/html5/thumbnails/34.jpg)
34 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
New Additions for Beach Views and Street Engagement Revere Creative District
![Page 35: Building on Local Identity - MassDevelopment...MassDevelopment: Beyond the Basics of “Placemaking” utiledesign.com 4 We like it because… • It provides temporary public spaces](https://reader034.fdocuments.in/reader034/viewer/2022050104/5f429e4111751020710ee8e3/html5/thumbnails/35.jpg)
35 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
New Additions for Beach Views and Street Engagement Revere Beach Creative District
![Page 36: Building on Local Identity - MassDevelopment...MassDevelopment: Beyond the Basics of “Placemaking” utiledesign.com 4 We like it because… • It provides temporary public spaces](https://reader034.fdocuments.in/reader034/viewer/2022050104/5f429e4111751020710ee8e3/html5/thumbnails/36.jpg)
36 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
Engage Open Space into the Streetscape
SITE PHOTOS AND AERIAL
Lyon (France)
Revere Beach Creative District
![Page 37: Building on Local Identity - MassDevelopment...MassDevelopment: Beyond the Basics of “Placemaking” utiledesign.com 4 We like it because… • It provides temporary public spaces](https://reader034.fdocuments.in/reader034/viewer/2022050104/5f429e4111751020710ee8e3/html5/thumbnails/37.jpg)
37 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
Pocket Park – Slide Tower
SITE PHOTOS AND AERIAL
Amsterdam Lyon (France)
(Daley Park) Chicago
Revere Beach Creative District
![Page 38: Building on Local Identity - MassDevelopment...MassDevelopment: Beyond the Basics of “Placemaking” utiledesign.com 4 We like it because… • It provides temporary public spaces](https://reader034.fdocuments.in/reader034/viewer/2022050104/5f429e4111751020710ee8e3/html5/thumbnails/38.jpg)
38 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
Pocket Park – Integrated Boardwalk Seating
Italy Kobe (Japan)
Paris
Revere Beach Creative District
![Page 39: Building on Local Identity - MassDevelopment...MassDevelopment: Beyond the Basics of “Placemaking” utiledesign.com 4 We like it because… • It provides temporary public spaces](https://reader034.fdocuments.in/reader034/viewer/2022050104/5f429e4111751020710ee8e3/html5/thumbnails/39.jpg)
39 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
Pocket Park Revere Beach Creative District
![Page 40: Building on Local Identity - MassDevelopment...MassDevelopment: Beyond the Basics of “Placemaking” utiledesign.com 4 We like it because… • It provides temporary public spaces](https://reader034.fdocuments.in/reader034/viewer/2022050104/5f429e4111751020710ee8e3/html5/thumbnails/40.jpg)
40 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
Major Attractions to Bring People to the Beach
SITE PHOTOS AND AERIAL
Brighton (England) (Navy Pier) Chicago
Cape Town
Revere Beach Creative District
![Page 41: Building on Local Identity - MassDevelopment...MassDevelopment: Beyond the Basics of “Placemaking” utiledesign.com 4 We like it because… • It provides temporary public spaces](https://reader034.fdocuments.in/reader034/viewer/2022050104/5f429e4111751020710ee8e3/html5/thumbnails/41.jpg)
41 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
![Page 42: Building on Local Identity - MassDevelopment...MassDevelopment: Beyond the Basics of “Placemaking” utiledesign.com 4 We like it because… • It provides temporary public spaces](https://reader034.fdocuments.in/reader034/viewer/2022050104/5f429e4111751020710ee8e3/html5/thumbnails/42.jpg)
42 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
Enhancing Existing Character – Public Realm Improvements New Bedford Acushnet Ave
Acushnet Ave – Neighborhood Main Street
![Page 43: Building on Local Identity - MassDevelopment...MassDevelopment: Beyond the Basics of “Placemaking” utiledesign.com 4 We like it because… • It provides temporary public spaces](https://reader034.fdocuments.in/reader034/viewer/2022050104/5f429e4111751020710ee8e3/html5/thumbnails/43.jpg)
43 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
Enhancing Existing Character – Public Realm Improvements New Bedford Acushnet Ave
![Page 44: Building on Local Identity - MassDevelopment...MassDevelopment: Beyond the Basics of “Placemaking” utiledesign.com 4 We like it because… • It provides temporary public spaces](https://reader034.fdocuments.in/reader034/viewer/2022050104/5f429e4111751020710ee8e3/html5/thumbnails/44.jpg)
44 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
New Bedford Acushnet Ave
![Page 45: Building on Local Identity - MassDevelopment...MassDevelopment: Beyond the Basics of “Placemaking” utiledesign.com 4 We like it because… • It provides temporary public spaces](https://reader034.fdocuments.in/reader034/viewer/2022050104/5f429e4111751020710ee8e3/html5/thumbnails/45.jpg)
45 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
Character as a Development Catalyst Springfield Worthington Street District
Apremont Triangle Stearns Square
Stearns Square
Apremont Triangle
Apremont Triangle
![Page 46: Building on Local Identity - MassDevelopment...MassDevelopment: Beyond the Basics of “Placemaking” utiledesign.com 4 We like it because… • It provides temporary public spaces](https://reader034.fdocuments.in/reader034/viewer/2022050104/5f429e4111751020710ee8e3/html5/thumbnails/46.jpg)
46 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
Character as a Development Catalyst Springfield Worthington Street District
Apremont Triangle
![Page 47: Building on Local Identity - MassDevelopment...MassDevelopment: Beyond the Basics of “Placemaking” utiledesign.com 4 We like it because… • It provides temporary public spaces](https://reader034.fdocuments.in/reader034/viewer/2022050104/5f429e4111751020710ee8e3/html5/thumbnails/47.jpg)
47 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
Character as a Development Catalyst Springfield Worthington Street District
Apremont Triangle
![Page 48: Building on Local Identity - MassDevelopment...MassDevelopment: Beyond the Basics of “Placemaking” utiledesign.com 4 We like it because… • It provides temporary public spaces](https://reader034.fdocuments.in/reader034/viewer/2022050104/5f429e4111751020710ee8e3/html5/thumbnails/48.jpg)
48 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
Union Square Plaza – Activity Builds Local Culture Union Square Neighborhood Plan
Union Square Plaza
![Page 49: Building on Local Identity - MassDevelopment...MassDevelopment: Beyond the Basics of “Placemaking” utiledesign.com 4 We like it because… • It provides temporary public spaces](https://reader034.fdocuments.in/reader034/viewer/2022050104/5f429e4111751020710ee8e3/html5/thumbnails/49.jpg)
49 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
Union Square Plaza – Activity Builds Local Culture Springfield Worthington Street District
Union Square Farmer’s Market
![Page 50: Building on Local Identity - MassDevelopment...MassDevelopment: Beyond the Basics of “Placemaking” utiledesign.com 4 We like it because… • It provides temporary public spaces](https://reader034.fdocuments.in/reader034/viewer/2022050104/5f429e4111751020710ee8e3/html5/thumbnails/50.jpg)
50 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
Union Square Plaza - Existing Springfield Worthington Street District
Poorly defined plaza space
Parking lot in the plaza
Inaccessible shaded plaza
![Page 51: Building on Local Identity - MassDevelopment...MassDevelopment: Beyond the Basics of “Placemaking” utiledesign.com 4 We like it because… • It provides temporary public spaces](https://reader034.fdocuments.in/reader034/viewer/2022050104/5f429e4111751020710ee8e3/html5/thumbnails/51.jpg)
51 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
Union Square Plaza - Proposed
Parking and plaza
Plaza to market stalls
Flexible lawn space
![Page 52: Building on Local Identity - MassDevelopment...MassDevelopment: Beyond the Basics of “Placemaking” utiledesign.com 4 We like it because… • It provides temporary public spaces](https://reader034.fdocuments.in/reader034/viewer/2022050104/5f429e4111751020710ee8e3/html5/thumbnails/52.jpg)
52 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
This is just one way to make a place MassDevelopment – Building on Local Identity
• Find out who lives there • Embrace what’s local • Consider the good, bad and the ugly • Celebrate the extraordinary and the everyday • Engage cultural expression • Design for short and long term change • Incorporate what is and imagine what could be
![Page 53: Building on Local Identity - MassDevelopment...MassDevelopment: Beyond the Basics of “Placemaking” utiledesign.com 4 We like it because… • It provides temporary public spaces](https://reader034.fdocuments.in/reader034/viewer/2022050104/5f429e4111751020710ee8e3/html5/thumbnails/53.jpg)
53 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
THANKS!
![Page 54: Building on Local Identity - MassDevelopment...MassDevelopment: Beyond the Basics of “Placemaking” utiledesign.com 4 We like it because… • It provides temporary public spaces](https://reader034.fdocuments.in/reader034/viewer/2022050104/5f429e4111751020710ee8e3/html5/thumbnails/54.jpg)
54 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
Community Outreach in Cambodiatown Anaheim Corridor Study
![Page 55: Building on Local Identity - MassDevelopment...MassDevelopment: Beyond the Basics of “Placemaking” utiledesign.com 4 We like it because… • It provides temporary public spaces](https://reader034.fdocuments.in/reader034/viewer/2022050104/5f429e4111751020710ee8e3/html5/thumbnails/55.jpg)
55 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
Anaheim Street Study Area Anaheim Corridor Study
![Page 56: Building on Local Identity - MassDevelopment...MassDevelopment: Beyond the Basics of “Placemaking” utiledesign.com 4 We like it because… • It provides temporary public spaces](https://reader034.fdocuments.in/reader034/viewer/2022050104/5f429e4111751020710ee8e3/html5/thumbnails/56.jpg)
56 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
Anaheim Street Study Area Anaheim Corridor Study
![Page 57: Building on Local Identity - MassDevelopment...MassDevelopment: Beyond the Basics of “Placemaking” utiledesign.com 4 We like it because… • It provides temporary public spaces](https://reader034.fdocuments.in/reader034/viewer/2022050104/5f429e4111751020710ee8e3/html5/thumbnails/57.jpg)
57 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
What contributes to the identity of Anaheim Street? Anaheim Corridor Study
Wide Right of Way
Street wall
“Monument” signs
Light poles
Flat sign
“Monument” signs Street trees
Open vistas
![Page 58: Building on Local Identity - MassDevelopment...MassDevelopment: Beyond the Basics of “Placemaking” utiledesign.com 4 We like it because… • It provides temporary public spaces](https://reader034.fdocuments.in/reader034/viewer/2022050104/5f429e4111751020710ee8e3/html5/thumbnails/58.jpg)
58 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
Criterion Theater, Santa Monica, c. 1950s
What contributes to the identity of a street? Anaheim Corridor Study
Street wall
Projecting signs Flat sign
“Blade” signs
Awnings
Open vistas
![Page 59: Building on Local Identity - MassDevelopment...MassDevelopment: Beyond the Basics of “Placemaking” utiledesign.com 4 We like it because… • It provides temporary public spaces](https://reader034.fdocuments.in/reader034/viewer/2022050104/5f429e4111751020710ee8e3/html5/thumbnails/59.jpg)
59 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
Principles for Anaheim Street Study Anaheim Corridor Study
Build off of existing character and thriving businesses of Anaheim Street.
![Page 60: Building on Local Identity - MassDevelopment...MassDevelopment: Beyond the Basics of “Placemaking” utiledesign.com 4 We like it because… • It provides temporary public spaces](https://reader034.fdocuments.in/reader034/viewer/2022050104/5f429e4111751020710ee8e3/html5/thumbnails/60.jpg)
60 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
There should be shared elements between different scales of buildings and types of establishments, such as signage dimensions, sign locations (height), “lawns,” and relationship to Anaheim St.
Principles for Anaheim Street Study Anaheim Corridor Study
![Page 61: Building on Local Identity - MassDevelopment...MassDevelopment: Beyond the Basics of “Placemaking” utiledesign.com 4 We like it because… • It provides temporary public spaces](https://reader034.fdocuments.in/reader034/viewer/2022050104/5f429e4111751020710ee8e3/html5/thumbnails/61.jpg)
61 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
Typical Conditions Anaheim Corridor Study
![Page 62: Building on Local Identity - MassDevelopment...MassDevelopment: Beyond the Basics of “Placemaking” utiledesign.com 4 We like it because… • It provides temporary public spaces](https://reader034.fdocuments.in/reader034/viewer/2022050104/5f429e4111751020710ee8e3/html5/thumbnails/62.jpg)
62 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
Anaheim Corridor Study
![Page 63: Building on Local Identity - MassDevelopment...MassDevelopment: Beyond the Basics of “Placemaking” utiledesign.com 4 We like it because… • It provides temporary public spaces](https://reader034.fdocuments.in/reader034/viewer/2022050104/5f429e4111751020710ee8e3/html5/thumbnails/63.jpg)
63 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
Anaheim Corridor Study
Creating Parallel Public Space
![Page 64: Building on Local Identity - MassDevelopment...MassDevelopment: Beyond the Basics of “Placemaking” utiledesign.com 4 We like it because… • It provides temporary public spaces](https://reader034.fdocuments.in/reader034/viewer/2022050104/5f429e4111751020710ee8e3/html5/thumbnails/64.jpg)
64 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
Anaheim Corridor Study
Market Tents
East Anaheim @ Alamitos looking east
![Page 65: Building on Local Identity - MassDevelopment...MassDevelopment: Beyond the Basics of “Placemaking” utiledesign.com 4 We like it because… • It provides temporary public spaces](https://reader034.fdocuments.in/reader034/viewer/2022050104/5f429e4111751020710ee8e3/html5/thumbnails/65.jpg)
65 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
Anaheim Corridor Study
Market Tents
East Anaheim @ Alamitos looking east
![Page 66: Building on Local Identity - MassDevelopment...MassDevelopment: Beyond the Basics of “Placemaking” utiledesign.com 4 We like it because… • It provides temporary public spaces](https://reader034.fdocuments.in/reader034/viewer/2022050104/5f429e4111751020710ee8e3/html5/thumbnails/66.jpg)
66 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
THANKS!
![Page 67: Building on Local Identity - MassDevelopment...MassDevelopment: Beyond the Basics of “Placemaking” utiledesign.com 4 We like it because… • It provides temporary public spaces](https://reader034.fdocuments.in/reader034/viewer/2022050104/5f429e4111751020710ee8e3/html5/thumbnails/67.jpg)
67 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
Scheme 2 Revere Beach Creative District
Residential 87,600 sf
![Page 68: Building on Local Identity - MassDevelopment...MassDevelopment: Beyond the Basics of “Placemaking” utiledesign.com 4 We like it because… • It provides temporary public spaces](https://reader034.fdocuments.in/reader034/viewer/2022050104/5f429e4111751020710ee8e3/html5/thumbnails/68.jpg)
68 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
Site A: Preferred Option Revere Beach Creative District
Parking Spots 80 Parking Ratio .89
![Page 69: Building on Local Identity - MassDevelopment...MassDevelopment: Beyond the Basics of “Placemaking” utiledesign.com 4 We like it because… • It provides temporary public spaces](https://reader034.fdocuments.in/reader034/viewer/2022050104/5f429e4111751020710ee8e3/html5/thumbnails/69.jpg)
69 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
Site A: Preferred Option Revere Beach Creative District
Retail Area 5,856 sf
![Page 70: Building on Local Identity - MassDevelopment...MassDevelopment: Beyond the Basics of “Placemaking” utiledesign.com 4 We like it because… • It provides temporary public spaces](https://reader034.fdocuments.in/reader034/viewer/2022050104/5f429e4111751020710ee8e3/html5/thumbnails/70.jpg)
70 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
Site A: Preferred Option Revere Beach Creative District
Parcel Area 35,850 sf Gross Area 108,060 sf Retail 5,860 sf Residential 83,000 sf Appx. Unit Count 90 Parking Spots 80 Parking Ratio .89
![Page 71: Building on Local Identity - MassDevelopment...MassDevelopment: Beyond the Basics of “Placemaking” utiledesign.com 4 We like it because… • It provides temporary public spaces](https://reader034.fdocuments.in/reader034/viewer/2022050104/5f429e4111751020710ee8e3/html5/thumbnails/71.jpg)
71 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
Make the Creative District Interactive Creative Lighting
Lawn on D Swings, 2014
Light City Baltimore, 2016 FAST Arts Festival, MIT, 2011
![Page 72: Building on Local Identity - MassDevelopment...MassDevelopment: Beyond the Basics of “Placemaking” utiledesign.com 4 We like it because… • It provides temporary public spaces](https://reader034.fdocuments.in/reader034/viewer/2022050104/5f429e4111751020710ee8e3/html5/thumbnails/72.jpg)
72 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
Anaheim Corridor Study
Typical Conditions along Anaheim Street
![Page 73: Building on Local Identity - MassDevelopment...MassDevelopment: Beyond the Basics of “Placemaking” utiledesign.com 4 We like it because… • It provides temporary public spaces](https://reader034.fdocuments.in/reader034/viewer/2022050104/5f429e4111751020710ee8e3/html5/thumbnails/73.jpg)
73 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
What contributes to the identity of Anaheim Street? Anaheim Corridor Study
Wide Right of Way
Street wall
Roof sign
Light poles
Flat sign
“Monument” sign
Street trees
![Page 74: Building on Local Identity - MassDevelopment...MassDevelopment: Beyond the Basics of “Placemaking” utiledesign.com 4 We like it because… • It provides temporary public spaces](https://reader034.fdocuments.in/reader034/viewer/2022050104/5f429e4111751020710ee8e3/html5/thumbnails/74.jpg)
74 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
Underpass Precedents – Lighting & Sculpture Flood Walls
Daniel-Johnson Dam, Quebec
Starry Night under Summer Street, Lisa Greenfield and Daniel J. van Ackere
![Page 75: Building on Local Identity - MassDevelopment...MassDevelopment: Beyond the Basics of “Placemaking” utiledesign.com 4 We like it because… • It provides temporary public spaces](https://reader034.fdocuments.in/reader034/viewer/2022050104/5f429e4111751020710ee8e3/html5/thumbnails/75.jpg)
75 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
Underpass Precedents – Lighting & Sculpture Flood Walls
Daniel-Johnson Dam, Quebec
Mirage, by Paul Raff Studios, Waterfront Toronto, 2010
![Page 76: Building on Local Identity - MassDevelopment...MassDevelopment: Beyond the Basics of “Placemaking” utiledesign.com 4 We like it because… • It provides temporary public spaces](https://reader034.fdocuments.in/reader034/viewer/2022050104/5f429e4111751020710ee8e3/html5/thumbnails/76.jpg)
76 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
Underpass Precedents – Lighting & Sculpture Flood Walls
Daniel-Johnson Dam, Quebec
This Way, Brooklyn Bridge Underpass, 2008 Linnaea Tillett, Tillett Lighting Design,
![Page 77: Building on Local Identity - MassDevelopment...MassDevelopment: Beyond the Basics of “Placemaking” utiledesign.com 4 We like it because… • It provides temporary public spaces](https://reader034.fdocuments.in/reader034/viewer/2022050104/5f429e4111751020710ee8e3/html5/thumbnails/77.jpg)
77 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
Underpass Precedents – Lighting Flood Walls
Daniel-Johnson Dam, Quebec
Bill FitzGibbons Railroad Park, Birmingham, Alabama
![Page 78: Building on Local Identity - MassDevelopment...MassDevelopment: Beyond the Basics of “Placemaking” utiledesign.com 4 We like it because… • It provides temporary public spaces](https://reader034.fdocuments.in/reader034/viewer/2022050104/5f429e4111751020710ee8e3/html5/thumbnails/78.jpg)
78 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
Anaheim Street Study Area Anaheim Corridor Study
![Page 79: Building on Local Identity - MassDevelopment...MassDevelopment: Beyond the Basics of “Placemaking” utiledesign.com 4 We like it because… • It provides temporary public spaces](https://reader034.fdocuments.in/reader034/viewer/2022050104/5f429e4111751020710ee8e3/html5/thumbnails/79.jpg)
79 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
East Anaheim @ Lime Ave looking east
Anaheim Corridor Study
Market Tents
![Page 80: Building on Local Identity - MassDevelopment...MassDevelopment: Beyond the Basics of “Placemaking” utiledesign.com 4 We like it because… • It provides temporary public spaces](https://reader034.fdocuments.in/reader034/viewer/2022050104/5f429e4111751020710ee8e3/html5/thumbnails/80.jpg)
80 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
Anaheim Corridor Study
Market Tents
East Anaheim @ Lime Ave looking east
![Page 81: Building on Local Identity - MassDevelopment...MassDevelopment: Beyond the Basics of “Placemaking” utiledesign.com 4 We like it because… • It provides temporary public spaces](https://reader034.fdocuments.in/reader034/viewer/2022050104/5f429e4111751020710ee8e3/html5/thumbnails/81.jpg)
81 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
Planning Trends – New Urbanism
We like it because… • It champions universal principals • It promotes compact walkable development • It reduces dependency on the automobile • It speaks to benefits of scale and proportion But… • It regulates itself out of memorable experience • It eschews local character and form for the sake of “human scale” • It prevents variety of visual collage, height, massing, etc. • It is rigid in its perception of city form
![Page 82: Building on Local Identity - MassDevelopment...MassDevelopment: Beyond the Basics of “Placemaking” utiledesign.com 4 We like it because… • It provides temporary public spaces](https://reader034.fdocuments.in/reader034/viewer/2022050104/5f429e4111751020710ee8e3/html5/thumbnails/82.jpg)
82 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
New Urbanism
![Page 83: Building on Local Identity - MassDevelopment...MassDevelopment: Beyond the Basics of “Placemaking” utiledesign.com 4 We like it because… • It provides temporary public spaces](https://reader034.fdocuments.in/reader034/viewer/2022050104/5f429e4111751020710ee8e3/html5/thumbnails/83.jpg)
83 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”
New Urbanism