1. Building mobile apps using Salesforce geolocation features Christopher Barrett, DDR Corp, Senior Manager of Business Applications @DDR_IT_CBarrett Benjamin Pirih, NTT Centerstance, Senior Consultant @BenjaminPirih

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Safe harbor DDR considers portions of the information in this presentation to be forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, both as amended, with respect to the Company's expectation for future periods. Although the Company believes that the expectations reflected in such forward-looking statements are based upon reasonable assumptions, it can give no assurance that its expectations will be achieved. For this purpose, any statements contained herein that are not historical fact may be deemed to be forward-looking statements. There are a number of important factors that could cause our results to differ materially from those indicated by such forward-looking statements, including, among other factors, local conditions such as oversupply of space or a reduction in demand for real estate in the area; competition from other available space; dependence on rental income from real property; the loss of, significant downsizing of or bankruptcy of a major tenant; constructing properties or expansions that produce a desired yield on investment; our ability to buy or sell assets on commercially reasonable terms; our ability to complete acquisitions or dispositions of assets under contract; our ability to secure equity or debt financing on commercially acceptable terms or at all; our ability to enter into definitive agreements with regard to our financing and joint venture arrangements or our failure to satisfy conditions to the completion of these arrangements; and the success of our capital recycling strategy. For additional factors that could cause the results of the Company to differ materially from those indicated in the forward-looking statements, please refer to the Company's Form 10-K for the year ended December 31, 2012, as amended. The Company undertakes no obligation to publicly revise these forward-looking statements to reflect events or circumstances that arise after the date hereof. 4. Christopher Barrett DDR Corp Senior Manager of Business Applications @DDR_IT_CBarrett 5. All about DDR Corp. DDR Corp. owns and manages approximately 440 retail properties in the continental United States, Puerto Rico and Brazil. Our prime portfolio primarily features open-air, valueoriented shopping centers in high barrier-to-entry markets with stable populations and high growth potential. DDR Corp. aspires to be the most admired provider of retail destinations and the first consideration for retailers, investors, partners and employees. The company is publicly traded on the New York Stock Exchange under the symbol DDR. More information: http://www.ddr.com 6. Benjamin Pirih NTT Centerstance Senior Consultant @BenjaminPirih 7. All about NTT Centerstance NTT Centerstance is a consulting company specializing in business transformation through process improvement and application of cloud technologies. Platinum Cloud Alliance Partner with salesforce.com with one of the highest customer satisfaction ratings Ranked in top ten "Best of the Best" professional services firms by SPI research two years running 110+ employees with extensive management consulting, technology and business process experience More information http://www.nttcenterstance.com 8. Geolocation for DDR We use this technology to enhance our mobile applications: AdvancedSearch Visualize DDR shopping center locations Display locations of nearby DDR shopping centers Search and display locations of nearby retailers LocationPicker Better manage our portfolio of shopping centers through geolocation tagging of shopping center incident locations 9. Geolocation in Salesforce How to store geolocation information Before winter 13 release stored latitude and longitude as text fields Consumed two fields No location-based searching Winter 13 release created new geolocation field type Compound field that contains both latitude and longitude Supports Degree or Decimal notation WITHIN operator for list views based on location Location-based search on Salesforce objects using Distance and Geolocation 10. Technology Overview The following technologies were used in our applications: Visualforce and Apex SOQL Geolocation functions Visualforce Javascript remoting Google Maps Javascript API v3 Google Static Maps API v2 Google Places API jQuery 11. Demo - Visualize DDR shopping center locations 12. Query Geolocation Fields Perform SOQL query to return location based information New query syntax 13. Shopping Center Visualization Implementation Apex Controller retrieved location information via SOQL query Defined public property for our result in visualforce controller classJSON Encoded query 14. Shopping Center Visualization Implementation In Javascript render a Google Maps Marker 15. Demo - Display locations of nearby DDR shopping centers 16. Visualize Nearby Shopping Centers How did we search for nearby centers? Winter 13 Supports the Distance and Geolocation SOQL Functions Distance Function calculates the distance between two locations in miles or kilometers Geolocation Function returns a location based on the provided latitude and longitude Must be used with Distance Function 17. Performing Distance Based Query Use SOQL to construct query 18. Google Places Search vs. Salesforce Location Query Ability to search and display locations of nearby retailers Used Google Places API to retrieve business information No way to filter results for specific business types Results were misleading / incorrect Usage limits Create custom Salesforce object to mange retailer location information Allowed complete control over search results Can filter based on object fields in SOQL Location-based search on Salesforce objects 19. Demo - Search and display locations of nearby retailers 20. Google Places Search vs. Salesforce Location Query Calling Google Places Used Google Places API Rest to access retailer information 21. Google Places Search vs. Salesforce Location Query Calling Salesforce geolocation Query 22. Incident Management Using Geolocation DDR wanted to better manage Shopping Center Incidents Constructed a custom object to store incident information Used Google Maps to plot incident locations and store in Salesforce Developed the capability to capture static map images 23. Demo LocationPicker for Incident Management 24. Incident Management Using Geolocation Define a method with the @Remote Action attribute in Controller Perform Javascript Remoting call to Apex Method 25. Incident Management Static Maps API Usage Retrieve Incidents and construct URL to Google Static Maps API 26. Incident Management Static Maps API Usage Make HTTP Request and Return Image Result 27. Incident Management Static Maps API Usage Save Http Result Blob as Attachment 28. Conclusion 1. Demonstrated DDRs business benefits from the usage of native geolocation functionality. 2. Demonstrated real world mobile applications showcasing native geolocation functionality. 3. Explained the core technologies and methodologies used when working with geolocation fields. We would encourage you to develop applications using this technology.