Building Healthier Communities National model - Building a Healthier Chicago Agribusiness Report...

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Building Healthier Communities http://www.healthierchicago.org National model - Building a Healthier Chicago Agribusiness Report All Stakeholders meeting October 14, 2010 www.BHCUSA.org

Transcript of Building Healthier Communities National model - Building a Healthier Chicago Agribusiness Report...

Page 1: Building Healthier Communities  National model - Building a Healthier Chicago Agribusiness Report All Stakeholders meeting.

Building Healthier Communities

http://www.healthierchicago.org

National model - Building a Healthier Chicago

Agribusiness Report

All Stakeholders meeting

October 14, 2010

www.BHCUSA.org

Page 2: Building Healthier Communities  National model - Building a Healthier Chicago Agribusiness Report All Stakeholders meeting.

Agribusiness Strategy

Develop and maintain a system of produce markets to make healthy eating

affordable and easy to access

National model - Building a Healthier Chicago

Page 3: Building Healthier Communities  National model - Building a Healthier Chicago Agribusiness Report All Stakeholders meeting.

Agribusiness Timeline Pilot 1111 S. Homan

June 2010

Funded $110,000 JP Morgan Chase and United Way

Alderman Emma Mitts and Covenant Bank V.P. Bill Williams July 2010

Set up BHCUSA accounts with produce growers/distributors

Tested logistics for produce delivery to markets August 2010 to October 2010

Grew customers from 85 to over 300 August to October

Grew from one BHC produce stand to BHC + 3 local farmers

Grew to 2 employees - Now both are market trainers

Field tested market manual November 2010

Partnered with Austin Food Desert Action CoalitionNational model - Building a Healthier Chicago

Page 4: Building Healthier Communities  National model - Building a Healthier Chicago Agribusiness Report All Stakeholders meeting.

Agribusiness Results

$Markets provided affordable access to

fresh produce for over 300 people per week

National model - Building a Healthier Chicago

Page 5: Building Healthier Communities  National model - Building a Healthier Chicago Agribusiness Report All Stakeholders meeting.

Agribusiness Results

$“Dollar Menu” pricing a success!

National model - Building a Healthier Chicago

Page 6: Building Healthier Communities  National model - Building a Healthier Chicago Agribusiness Report All Stakeholders meeting.

Agribusiness Results

$One market generated enough revenue

to hire and pay 2 employees

National model - Building a Healthier Chicago

Page 7: Building Healthier Communities  National model - Building a Healthier Chicago Agribusiness Report All Stakeholders meeting.

Agribusiness Results

$Markets accept WIC

Seniors Farmers Market Coupons

National model - Building a Healthier Chicago

Page 8: Building Healthier Communities  National model - Building a Healthier Chicago Agribusiness Report All Stakeholders meeting.

Agribusiness Next Steps Timeline Deploy markets and Earthboxes

October – November 2010

Launch Markets of Faith with 100 Black Men and ECG

Metrics Partnerhip with Chicago Botanical Garden December 2010

Finalize delivery arrangements for 300 Earthboxes to 18 schools

Finalize delivery of an additional 300 Earthboxes

to 38 community locations

Begin training for markets

Complete SNAP/LINK paperwork for all markets January 2011

Set up and test metrics and measurement system February 2011

Seedlings planted for transplant into Earthboxes Spring 2011 Produce markets bloomNational model - Building a Healthier Chicago

Page 9: Building Healthier Communities  National model - Building a Healthier Chicago Agribusiness Report All Stakeholders meeting.

Building Healthier Communities

National model - Building a Healthier Chicago

John Knoebel

312-685-5353

[email protected]