Building global leadership in Online Classifieds · OLX Mercadolibre INVESTOR DAY 2013 14 ....
Transcript of Building global leadership in Online Classifieds · OLX Mercadolibre INVESTOR DAY 2013 14 ....
Building global leadership in Online Classifieds Terje Seljeseth,
CEO Schibsted Classified Media
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Online Classifieds
Focus on medium to long term potential
2 INVESTOR DAY 2013
Large established
- Consistent strong performance
Other established
- Large untapped potential
Investment phase
– for long-term growth
2,229
2,661
2,875
1,225
1,488 1,603
2011 2012 LTM
Revenue EBITDA
771 885 902
236 228 244
2011 2012 LTM
Revenue EBITDA
174 85 90
-412
-530 -723
2011 2012 LTM
Revenue EBITDA
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Online Classifieds
Focus on medium to long term potential
3 INVESTOR DAY 2013
Large established
- Consistent strong performance
Other established
- Large untapped potential
Investment phase
– for long-term growth
2,229
2,661
2,875
1,225
1,488 1,603
2011 2012 LTM
Revenue EBITDA
771 885 902
236 228 244
2011 2012 LTM
Revenue EBITDA
174 85 90
-412
-530 -723
2011 2012 LTM
Revenue EBITDA
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Portfolio management
The rest of the world
The rest of the world
E.g.
Afghanistan Shotgun
Remote launch
From Stockholm
SnT/701
E.g.
Vietnam,
Indonesia,
Brazil SCM
E.g. France,
Sweden, Italy,
Finland
4 INVESTOR DAY 2013
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Online Classifieds
Focus on medium to long term potential
5 INVESTOR DAY 2013
Large established
- Consistent strong performance
Other established
- Large untapped potential
Investment phase
– for long-term growth
2,229
2,661
2,875
1,225
1,488 1,603
2011 2012 LTM
Revenue EBITDA
771 885 902
236 228 244
2011 2012 LTM
Revenue EBITDA
174 85 90
-412
-530 -723
2011 2012 LTM
Revenue EBITDA
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Leadership in Italy
Source: (1) Google Trends – (2) Comscore (3) Xiti week 39, 2012 and 2013
eBay
Subito
Subito as a % of eBay
(%) (2)
85%
100%
50%60%70%80%90%
100%110%
Aug
-20
12
Sep
-20
12
Oct-
201
2
No
v-2
01
2
Dec-2
01
2
Ja
n-2
013
Fe
b-2
01
3
Ma
r-20
13
Apr-
201
3
Ma
y-2
01
3
Ju
n-2
013
Ju
l-2
01
3
Aug
-20
13
Total Pages Viewed
Weekly Visits Growth YoY
(000) (3)
-
5,000
10,000
15,000
20,000
Week 39 2012 Week 39 2013
Google Trends
Interest over time (1)
+51%
6 INVESTOR DAY 2013
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Schibsted has now acquired full control of all Spanish assets
Spain
7 INVESTOR DAY 2013
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Goal to build a FINN-like universe in Spain
Spain
Monetization vs Reach
• Strong positions in all verticals
• Monetization per user comparable with
top SCM operations
• Substantially increased focus on
traffic growth (might hurt revenue)
• Complete product makeover (all
verticals except Infojobs)
• Import talent and use best practice
from Schibsted
Revenue
Reach
Revenue/IU
8 INVESTOR DAY 2013
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One of many possibilities in the future? Spain
Barcelona
FINNes
Finn es
Finn es
9 INVESTOR DAY 2013
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Leadership in Austria Google Trends
Interest over time (1)
Willhaben
eBay
Willhaben as a % of eBay
(%) (2)
Weekly Visits Growth YoY
(000) (3)
0
1,000
2,000
3,000
4,000
5,000
Week 39 2012 Week 39 2013
130%
250%
169%
50%100%150%200%250%300%350%
aug
.12
se
p.1
2
okt.1
2
nov.1
2
des.1
2
jan.1
3
feb
.13
ma
r.13
apr.
13
ma
i.1
3
jun.1
3
jul.13
aug
.13
Total Unique Visitors
Total Pages Viewed
Total Visits
+50%
Source: (1) Google Trends – (2) Comscore (3) Xiti week 39, 2012 and 2013
10 INVESTOR DAY 2013
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Leadership in Malaysia Google Trends
Interest over time (1)
Mudah
Lelong
Mobile visits growth (last 12 months) (2)
Weekly Visits Growth YoY
(000) (3)
0
2,000
4,000
6,000
8,000
10,000
Week 39 2012 Week 39 2013
0.0
5.0
10.0
15.0
20.0
se
p.1
2
okt.1
2
nov.1
2
des.1
2
jan.1
3
feb
.13
ma
r.13
apr.
13
ma
i.1
3
jun.1
3
jul.13
aug
.13
se
p.1
3
Mill
ion
s o
f vis
its +57%
Source: (1) Google Trends – (2) Xiti (3) Xiti (4) Growth since Nov 2012
eBay
+379% (4)
11 INVESTOR DAY 2013
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Online Classifieds
Focus on medium to long term potential
12 INVESTOR DAY 2013
Large established
- Consistent strong performance
Other established
- Large untapped potential
Investment phase
– for long-term growth
2,229
2,661
2,875
1,225
1,488 1,603
2011 2012 LTM
Revenue EBITDA
771 885 902
236 228 244
2011 2012 LTM
Revenue EBITDA
174 85 90
-412
-530 -723
2011 2012 LTM
Revenue EBITDA
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Market leadership in Finland Google Trends
Interest over time (1)
Tori
Huuto
Tori as a % of Huuto
(%) (2)
Weekly Visits Growth YoY
(000) (3)
0
500
1,000
1,500
2,000
2,500
3,000
Week 39 2012 Week 39 2013
122%
133%
143%
0%
50%
100%
150%
200%
aug
.12
se
p.1
2
okt.1
2
nov.1
2
des.1
2
jan.1
3
feb
.13
ma
r.13
apr.
13
ma
i.1
3
jun.1
3
jul.13
aug
.13
Total Unique Visitors
Total Pages Viewed
Total Visits
+75%
Source: (1) Google Trends – (2) Comscore (3) Xiti week 39, 2012 and 2013
Nettiauto
Oikotie
13 INVESTOR DAY 2013
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Market leadership in Chile Google Trends
Interest over time (1)
Yapo as a % of OLX
(%) (2)
Weekly Visits Growth YoY
(000) (3)
0
1,000
2,000
3,000
4,000
Week 39 2012 Week 39 2013
88%
767%
203%
0%
200%
400%
600%
800%
1000%
aug
.12
se
p.1
2
okt.1
2
nov.1
2
des.1
2
jan.1
3
feb
.13
ma
r.13
apr.
13
ma
i.1
3
jun.1
3
jul.13
aug
.13
Total Unique Visitors
Total Pages Viewed
Total Visits
+203%
Source: (1) Google Trends – (2) Comscore (3) Xiti week 39, 2012 and 2013
Yapo
Rastro
OLX
Chile Autos
Mercadolibre
14 INVESTOR DAY 2013
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Visits
Strong competition but rapid growth in Brazil
New ads Sold items
Sep 2011 Sep 2012 Sep 2013 Sep 2011 Sep 2012 Sep 2013 Sep 2011 Sep 2012 Sep 2013
+152% +177% +227%
Source: Xiti, site database
15 INVESTOR DAY 2013
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Longer time to monetization
Higher investments
Even faster product innovation
But the jury is still out in markets with strong competition… May lead to:
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Dynamic portfolio management
Actively monitoring performance
Successful roll-out of the Blocket and FINN models in mature and emerging markets
Achieving/Reaching leadership positions in multiple markets
Building global leadership in Online Classifieds