Building Georgia’s Digital System · 2019-05-07 · @GaGovTeam Better Content through Structure...

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Building Georgia’s Digital System Building for the people, with the people Kendra Skeene Director of Product @kskeene

Transcript of Building Georgia’s Digital System · 2019-05-07 · @GaGovTeam Better Content through Structure...

Page 1: Building Georgia’s Digital System · 2019-05-07 · @GaGovTeam Better Content through Structure 1. We can mark it up for search (schema.org markup) 2. Google is more likely to show

Building Georgia’s Digital SystemBuilding for the people,with the people

Kendra SkeeneDirector of Product@kskeene

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#GaGOVTalks

Agenda:1. User Research Findings

2. How We Can Help

3. Document Management Preview

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#GaGOVTalks

Agenda:1. User Research Findings

2. How We Can Help

3. Document Management Preview

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Building for the people,with the people

How do people want to access information?

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Taxes are serious. Mail isn’t the best way to reach someone.

“”

- Jewel, young professional in Atlanta

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Terrible online, I’ll just go stand in line.“

”- Jason, father of 2, renewing a car tag

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Honestly, [I’d change] how to get in touch with a live person. That’s kind of hard.

“”

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When things get messy… it’s best to talk to someone in person.

“”- Callie, 58, relies on food stamps and

disability support to live

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#GaGOVTalks

How do people want to access information?

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When you Google something, you expect the first answer to be right.

“”

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#GaGOVTalks

Google dominates search

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@GaGovTeam

Optimizing for Search:

● .gov (and domain longevity)

● Digital Inclusivity: ○ Responsive, Performance, HTTPS, Accessibility

● Schema markup

● Content optimized

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#GaGOVTalks

How do people want to access information?

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Just text it to me.“

”

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of mobile searches were made using voice in 2016

of search will be voice search by 2020

- Forbeshttps://www.forbes.com/sites/forbesagencycouncil/2017/11/27/opti

mizing-for-voice-search-is-more-important-than-ever

20%

50%

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#GaGOVTalks

How do people want to access information?

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@GaGovTeam

How do people want to access information?

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@GaGovTeam

How do people want to access information?

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I don’t want to feel like I need you.“

”- Roy, small business owner in Atlanta

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@GaGovTeam

How do people want to access information?

Human Interaction Web / Search Text Voice Search

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The website and what people say at the office, they’re all different.

“”

- Tracy, wife and mother, recently unemployed

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There’s not a single thingin this building that’s done in a consistent way.

“”

- State agency employee

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@GaGovTeam

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@GaGovTeam

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#GaGOVTalks

Agenda:1. User Research Findings

2. How We Can Help

3. Document Management Preview

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Restructuring for the People

Structuring content for ease of access

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Don’t think pages.

Think chunks of information.

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@GaGovTeam

Structured content is easier to ship.

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@GaGovTeam

Content Types give you the right container for your content

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@GaGovTeam

Events

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@GaGovTeam

Events

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@GaGovTeam

Events

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@GaGovTeam

Events

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@GaGovTeam

Events

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@GaGovTeam

Events

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@GaGovTeam

Better Content through Structure

1. We can mark it up for search (schema.org markup)

2. Google is more likely to show it first on searches

3. Google Home (and other voice search tools) are

more likely to provide your answer in voice search.

4. Easier for call center staff to look up answers online

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@GaGovTeam

Better Content through Structure4. We can connect useful chunks to chatbots or text

bots - (contact info, location info, quick facts)

5. Send the key content your agency manages up to

Georgia.gov, to make sure it stays up to date there.

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New ways to Structured Content

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Structuring...

Contacts

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@GaGovTeam

Contact

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@GaGovTeam

Contact

Create a Listing page of contacts...

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@GaGovTeam

Contact

Create a Listing page of contacts...

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@GaGovTeam

Contact

embed one contact on a page,

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@GaGovTeam

Contact

and link contact info to a staff member,

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@GaGovTeam

Contact

or not.

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Structuring...

“How Do I” instructions

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[How To pages for DDS and Medicaid] are an effective way to help users find what they need while keeping them within the website.

“”

- User Insights Expert Auditor

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@GaGovTeam

How Do I?

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Structuring...

Programs and Services

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@GaGovTeam

Program or Service Listing

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@GaGovTeam

Program or Service Listing

How Do I?

Contact Information

Important Documents

How Do I?

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@GaGovTeam

Program or Service Listing

How Do I?

Contact Information

Important Documents

Category

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The balance between legal terminology and readability is a tough one.

“”

- State agency employee

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@GaGovTeam

New ways to group informationAgency Info

- Organization

- Contact

- Location

- Bio

Agency Communications

- News

- Events

- Public Records

- Press Releases

- Alerts

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@GaGovTeam

New ways to group informationVisitor Aids

- Programs & Services

- How Do I

- FAQ

Organizational Tools

- Listing Page

- Topic Page

- Landing Page

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Make doing the right thing the easy thing.“

”- Kendra

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@GaGovTeam

Now: Unstructured

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@GaGovTeam

Now: Unstructured Now: Structured

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@GaGovTeam

Now: Structured

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@GaGovTeam

Chunks can be embedded in the Body field

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@GaGovTeam

Landing Pages

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@GaGovTeam

Landing Pages

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#GaGOVTalks

Agenda:1. User Research Findings

2. How We Can Help

3. Document Management Preview

Page 64: Building Georgia’s Digital System · 2019-05-07 · @GaGovTeam Better Content through Structure 1. We can mark it up for search (schema.org markup) 2. Google is more likely to show

#GaGOVTalks

Agenda:1. User Research Findings

2. How We Can Help

3. Document Management Preview

Page 65: Building Georgia’s Digital System · 2019-05-07 · @GaGovTeam Better Content through Structure 1. We can mark it up for search (schema.org markup) 2. Google is more likely to show

Building for the people,with the people

Document management gets some much needed TLC

Page 66: Building Georgia’s Digital System · 2019-05-07 · @GaGovTeam Better Content through Structure 1. We can mark it up for search (schema.org markup) 2. Google is more likely to show

@GaGovTeam

Media to the Rescue

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Scheduled Publishing

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Staying up after midnight twice a month [to publish documents] became part of my job description.

“

”- State agency employee

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@GaGovTeam

Scheduled Publishing of Files

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Delete gets a “Trash” state

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It was pretty scary that anyone could delete whatever they wanted.

“”

- State agency employee

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@GaGovTeam

Document Trash Bin

Page 73: Building Georgia’s Digital System · 2019-05-07 · @GaGovTeam Better Content through Structure 1. We can mark it up for search (schema.org markup) 2. Google is more likely to show

File Replace and Tracking

Page 74: Building Georgia’s Digital System · 2019-05-07 · @GaGovTeam Better Content through Structure 1. We can mark it up for search (schema.org markup) 2. Google is more likely to show

When we replace a document, such as a PDF uploaded as a related file, there appears to be a lag in when the correct file shows up.

“

”- State agency employee

Page 75: Building Georgia’s Digital System · 2019-05-07 · @GaGovTeam Better Content through Structure 1. We can mark it up for search (schema.org markup) 2. Google is more likely to show

@GaGovTeam

File Replace and Tracking

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@GaGovTeam

File Replace and Tracking

Page 77: Building Georgia’s Digital System · 2019-05-07 · @GaGovTeam Better Content through Structure 1. We can mark it up for search (schema.org markup) 2. Google is more likely to show

Bulk Drag & Drop Upload

Page 78: Building Georgia’s Digital System · 2019-05-07 · @GaGovTeam Better Content through Structure 1. We can mark it up for search (schema.org markup) 2. Google is more likely to show

uploading photographs to a gallery one at a time is exceedingly time consuming and frustrating

“

”- State agency employee

Page 79: Building Georgia’s Digital System · 2019-05-07 · @GaGovTeam Better Content through Structure 1. We can mark it up for search (schema.org markup) 2. Google is more likely to show

@GaGovTeam

Bulk Drag & Drop File Upload

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For every [PDF] form, you need to make a page. That's a huge burden, because even the smallest little PDF needs an empty page just to be uploaded.

“

”- State agency employee

Page 81: Building Georgia’s Digital System · 2019-05-07 · @GaGovTeam Better Content through Structure 1. We can mark it up for search (schema.org markup) 2. Google is more likely to show

@GaGovTeam

Media to the RescueScheduled publishing of files

Trash your files instead of deleting them

Replacing files removes old versions

Bulk Drag & Drop Uploads

Removed the separate page node for each document

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Make your voice heard.

Contact [email protected]

digitalservices.georgia.gov

Thank You!

Page 83: Building Georgia’s Digital System · 2019-05-07 · @GaGovTeam Better Content through Structure 1. We can mark it up for search (schema.org markup) 2. Google is more likely to show

Coming Up

now Lunch!

12:45 Path to Drupal 8: Process, Migration, What to Expect

1:45 Design process —with the people

2:30 Panel: All your burning questions answered!


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Describing Theses and Dissertations Using Schema.org

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Schema.org extension for biological database @ Biohackathon2013

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schema.org usage for hotels

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Structured Markup with Schema.org

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Understanding Schema.org for SEO, VSEO

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Using schema.org to improve SEO

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