Building disruptive products in indian context
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Transcript of Building disruptive products in indian context
Building Disruptive Products in Indian Context
Amit Goel
VP & Head of ProductKnowlarity Communications
About Me
● Currently, Heading the product line at Knowlarity, leading company in cloud
telephony and communications.
● Founded Patterbuzz in Dec 2012 and created a new business model for magazine
publishing Industry. Shutdown in March 2015. Took off but fuel finished mid air.
● Worked with NDS (CISCO) for 8 years in the Digital & Pay TV domain
● Lead NDS India Innovation team for 5 years creating next gen product lines
● Co-Founded www.devidarshan.com (does not exist anymore) just after college in
1999 and ran it successfully for almost a year.
Source : Daze Info : http://dazeinfo.com/2014/07/11/mobile-internet-india-2014-349-million-unique-mobile-phone-users-70-traffic-mobile-india-shining-infographic/
Why is India different then ?● 65% of India is still struggling with daily basis needs
● Highly Price Sensitive Market
● Lesser concern for Privacy
● Lack of Early Adoption
● A sense of community and sharing.
● Opinion Seekers.
● Culturally Sensitive
● Many Languages and Dialects
But a country with High Aspirations