Building Credibility & Trust in a Connected World - Ben Aronsten, Seedrs
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Invest in businesses you believe in. BUILDING CREDIBILITY & TRUST IN A CONNECTED WORLD
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Transcript of Building Credibility & Trust in a Connected World - Ben Aronsten, Seedrs
Invest in businesses you believe in.
BUILDING CREDIBILITY & TRUST IN A CONNECTED WORLD
Invest in businesses you believe in.
Focus
People and Purpose
Invest in businesses you believe in.
Focus
Listen and Communicate
Invest in businesses you believe in.
Components
Truth
Security
Conversation
Respect
Time
Invest in businesses you believe in.
Truth
Invest in businesses you believe in.
Truth
Invest in businesses you believe in.
Security
Be clear on policies
Invest in businesses you believe in.
Conversation
Clear expectations
Answer quickly
Be human
Invest in businesses you believe in.
Respect
Be open and honest
Invest in businesses you believe in.
Respect
Invest in businesses you believe in.
Time
Consistency is key
Trust & Credibility
is built over time
Invest in businesses you believe in.
You can't just ask customers what they want and then try
to give that to them.
By the time you get it built, they'll want something new.
- Steve Jobs
Invest in businesses you believe in.
The 'What' and 'How'
What do
people wantHowto deliver
Invest in businesses you believe in.
What People Want
Who are the audience?
What are the pain points?
What are the platforms?
What are the technologies?
What does the data say?
Invest in businesses you believe in.
Channels
Endless channels
Invest in businesses you believe in.
Channels
Endless channels
Endless technologies
Invest in businesses you believe in.
Building the Path
People Purpose
Listen Communicate
Truth
Security
Communication
Respect
Time
Audience
Channel
Data
Platform
Invest in businesses you believe in.
A Story
Entrepreneurs
Time
Knowledge
Support
Invest in businesses you believe in.
How much have I raised?
Are potential investors asking questions?
What should I say?
The Pain Points
Invest in businesses you believe in.
The Focus
Increase ability to answer questions
Provide easy to access knowledge hub
Invest in businesses you believe in.
The Solution
Mobile is the channel
Email is the technology
Invest in businesses you believe in.
The Outcome
Increased customers trust
• They know we are listening
• Delivered on our promise
• Security was priority
Invest in businesses you believe in.
