Building Communities of Value - Using Social Communities to Add Value to Your Members
-
Upload
gareth-jones -
Category
Technology
-
view
204 -
download
2
description
Transcript of Building Communities of Value - Using Social Communities to Add Value to Your Members
![Page 1: Building Communities of Value - Using Social Communities to Add Value to Your Members](https://reader034.fdocuments.in/reader034/viewer/2022042713/547959b2b4795990098b476a/html5/thumbnails/1.jpg)
Collaborative Insight BrubakerHR
Gareth Jones Inmate BHR
![Page 2: Building Communities of Value - Using Social Communities to Add Value to Your Members](https://reader034.fdocuments.in/reader034/viewer/2022042713/547959b2b4795990098b476a/html5/thumbnails/2.jpg)
Using Social Communities To Add Value For Your Members
![Page 3: Building Communities of Value - Using Social Communities to Add Value to Your Members](https://reader034.fdocuments.in/reader034/viewer/2022042713/547959b2b4795990098b476a/html5/thumbnails/3.jpg)
Why go ‘social’?
![Page 4: Building Communities of Value - Using Social Communities to Add Value to Your Members](https://reader034.fdocuments.in/reader034/viewer/2022042713/547959b2b4795990098b476a/html5/thumbnails/4.jpg)
Challenges…
![Page 5: Building Communities of Value - Using Social Communities to Add Value to Your Members](https://reader034.fdocuments.in/reader034/viewer/2022042713/547959b2b4795990098b476a/html5/thumbnails/5.jpg)
Grow Membership
![Page 6: Building Communities of Value - Using Social Communities to Add Value to Your Members](https://reader034.fdocuments.in/reader034/viewer/2022042713/547959b2b4795990098b476a/html5/thumbnails/6.jpg)
![Page 7: Building Communities of Value - Using Social Communities to Add Value to Your Members](https://reader034.fdocuments.in/reader034/viewer/2022042713/547959b2b4795990098b476a/html5/thumbnails/7.jpg)
The route to new
members is
through non
members
![Page 8: Building Communities of Value - Using Social Communities to Add Value to Your Members](https://reader034.fdocuments.in/reader034/viewer/2022042713/547959b2b4795990098b476a/html5/thumbnails/8.jpg)
Increasing Competition!
![Page 9: Building Communities of Value - Using Social Communities to Add Value to Your Members](https://reader034.fdocuments.in/reader034/viewer/2022042713/547959b2b4795990098b476a/html5/thumbnails/9.jpg)
“Due to budget constraints, the light at the end of the tunnel will be switched off until further notice.” Anonymous
![Page 10: Building Communities of Value - Using Social Communities to Add Value to Your Members](https://reader034.fdocuments.in/reader034/viewer/2022042713/547959b2b4795990098b476a/html5/thumbnails/10.jpg)
Remain Relevant!
![Page 11: Building Communities of Value - Using Social Communities to Add Value to Your Members](https://reader034.fdocuments.in/reader034/viewer/2022042713/547959b2b4795990098b476a/html5/thumbnails/11.jpg)
Solution…
![Page 12: Building Communities of Value - Using Social Communities to Add Value to Your Members](https://reader034.fdocuments.in/reader034/viewer/2022042713/547959b2b4795990098b476a/html5/thumbnails/12.jpg)
![Page 13: Building Communities of Value - Using Social Communities to Add Value to Your Members](https://reader034.fdocuments.in/reader034/viewer/2022042713/547959b2b4795990098b476a/html5/thumbnails/13.jpg)
“If membership bodies didn’t exist, and we were creating them today, they would be formed as communities with a purpose.” Me! January 2012
![Page 14: Building Communities of Value - Using Social Communities to Add Value to Your Members](https://reader034.fdocuments.in/reader034/viewer/2022042713/547959b2b4795990098b476a/html5/thumbnails/14.jpg)
“The new engagement strategy is seen as the fundamental driver in the shift from authoritative voice, institute/professional centre, to a community hub, an expertise centre, an enabler, a introducer/facilitator of the connection of others. ” Xxxxx Xxxxx, CEO, xxxxx. March 2011
![Page 15: Building Communities of Value - Using Social Communities to Add Value to Your Members](https://reader034.fdocuments.in/reader034/viewer/2022042713/547959b2b4795990098b476a/html5/thumbnails/15.jpg)
Engagement in numbers… 135,000
(Total Members)
20% (‘Active’ Members)
115,000 Missed Opportunities
equals
![Page 16: Building Communities of Value - Using Social Communities to Add Value to Your Members](https://reader034.fdocuments.in/reader034/viewer/2022042713/547959b2b4795990098b476a/html5/thumbnails/16.jpg)
Non members
![Page 17: Building Communities of Value - Using Social Communities to Add Value to Your Members](https://reader034.fdocuments.in/reader034/viewer/2022042713/547959b2b4795990098b476a/html5/thumbnails/17.jpg)
Insight
![Page 18: Building Communities of Value - Using Social Communities to Add Value to Your Members](https://reader034.fdocuments.in/reader034/viewer/2022042713/547959b2b4795990098b476a/html5/thumbnails/18.jpg)
![Page 19: Building Communities of Value - Using Social Communities to Add Value to Your Members](https://reader034.fdocuments.in/reader034/viewer/2022042713/547959b2b4795990098b476a/html5/thumbnails/19.jpg)
Increase Revenue Potential
![Page 20: Building Communities of Value - Using Social Communities to Add Value to Your Members](https://reader034.fdocuments.in/reader034/viewer/2022042713/547959b2b4795990098b476a/html5/thumbnails/20.jpg)
Status…
![Page 21: Building Communities of Value - Using Social Communities to Add Value to Your Members](https://reader034.fdocuments.in/reader034/viewer/2022042713/547959b2b4795990098b476a/html5/thumbnails/21.jpg)
Community in numbers…
26% - number of members who visited the community.
8% - number of visitors who post once a month at least.
The top post in January generated 41 comments 1138 reads
Of total visitors, 52% are new and 48% are repeat visitors
6000 unique monthly visitors
Average visit duration 16.50 compared to 5.43 for the main site
![Page 22: Building Communities of Value - Using Social Communities to Add Value to Your Members](https://reader034.fdocuments.in/reader034/viewer/2022042713/547959b2b4795990098b476a/html5/thumbnails/22.jpg)
![Page 23: Building Communities of Value - Using Social Communities to Add Value to Your Members](https://reader034.fdocuments.in/reader034/viewer/2022042713/547959b2b4795990098b476a/html5/thumbnails/23.jpg)
![Page 24: Building Communities of Value - Using Social Communities to Add Value to Your Members](https://reader034.fdocuments.in/reader034/viewer/2022042713/547959b2b4795990098b476a/html5/thumbnails/24.jpg)
![Page 25: Building Communities of Value - Using Social Communities to Add Value to Your Members](https://reader034.fdocuments.in/reader034/viewer/2022042713/547959b2b4795990098b476a/html5/thumbnails/25.jpg)
![Page 26: Building Communities of Value - Using Social Communities to Add Value to Your Members](https://reader034.fdocuments.in/reader034/viewer/2022042713/547959b2b4795990098b476a/html5/thumbnails/26.jpg)
MEMBERS COMMUNITY
INNOVATION
COLLABORATION
TRUST
FEEDBACK
NPD INSIGHT
OPENESS
ADVOCACY LOYALTY
Publishing
Research Training
Membership
Events
![Page 27: Building Communities of Value - Using Social Communities to Add Value to Your Members](https://reader034.fdocuments.in/reader034/viewer/2022042713/547959b2b4795990098b476a/html5/thumbnails/27.jpg)
Benefits to members…
Facilitate networking between members and non members
Provide a ‘virtual branch network’ to support the ‘offline’ branches
Integrate their membership with their other social activity.
Support knowledge sharing and case management
Deliver personalised content through a managed ‘profile’.
![Page 28: Building Communities of Value - Using Social Communities to Add Value to Your Members](https://reader034.fdocuments.in/reader034/viewer/2022042713/547959b2b4795990098b476a/html5/thumbnails/28.jpg)
Food for thought… The community is not just in the ‘community’ – increasing activity on social platforms
Harness the power of conversation – ‘conversational SEO’ can act as a powerful search signpost
“A person like me” – the new person to trust. Dramatic rise in peer to peer dynamic
Community members spending 2.5 times the average online customer in some cases
Social media shows the biggest increase as a trusted source of information.
Companies are using community as a source of innovation from customers. Members are customers too.
![Page 29: Building Communities of Value - Using Social Communities to Add Value to Your Members](https://reader034.fdocuments.in/reader034/viewer/2022042713/547959b2b4795990098b476a/html5/thumbnails/29.jpg)
Final thought…
![Page 30: Building Communities of Value - Using Social Communities to Add Value to Your Members](https://reader034.fdocuments.in/reader034/viewer/2022042713/547959b2b4795990098b476a/html5/thumbnails/30.jpg)
“A ‘new and improved’ body will without doubt be a participative one – joining in the conversations, responding, contributing and generally interacting with members much more intimately and frequently than we do currently. ” Re engaging Membership Through Community. Gareth Jones. October 2011
![Page 31: Building Communities of Value - Using Social Communities to Add Value to Your Members](https://reader034.fdocuments.in/reader034/viewer/2022042713/547959b2b4795990098b476a/html5/thumbnails/31.jpg)
You can’t be social on the outside, if you are not social on the inside…
…the culture shift imperative
![Page 32: Building Communities of Value - Using Social Communities to Add Value to Your Members](https://reader034.fdocuments.in/reader034/viewer/2022042713/547959b2b4795990098b476a/html5/thumbnails/32.jpg)
Thank you!
Gareth Jones
07880 742581 @garelaos
www.linkedin.com/in/garethmjones www.garethjones.me www.brubakerhr.com