Building Capacity: Partner Engagement and Grassroots Organizing

© 2014 Enroll America and Get Covered America EnrollAmerica.org | GetCoveredAmerica.org 10-16-14

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Building Capacity Partner Engagement and Grassroots Organizing Derrick Harkins, National Director of Faith Based Initiatives and African American Engagement Christopher Mendoza, National Special Projects Director Jennifer Roniger, Director of State Assistance

© 2014 Enroll America and Get Covered America EnrollAmerica.org | GetCoveredAmerica.org 10-16-14 2

Agenda

I.  Introduction Jennifer Roniger, Director of State Assistance

II.  Partner Engagement and the Multiplier Effect Derrick Harkins, National Director of African

American and Faith Engagement

III.  Grassroots Organizing Works!

Christopher Mendoza, Special Projects Director

IV.   Key Takeaways Jennifer Roniger, Director of State Assistance

V.  Q&A Jennifer Roniger, Director of State Assistance


I. INTRODUCTION


2014 Enrollment

The enrollment community exceeded expectations– 16 million covered in 2014!


2014 + 2015 Enrollment

16 Million in year 1

8 Million in year 2


Building Capacity is More Important than Ever

This means there are fewer uninsured individuals to connect to coverage, which makes the work more challenging (and rewarding!)…


And open enrollment is 3 months shorter this year… OE2 runs from November 15, 2014 – February 15, 2015

Building Capacity is More Important than Ever


Plan and Build

• Plan smarter • Utilize resources • Use OE1

lessons learned • Get creative!


II. PARTNER ENGAGEMENT AND THE MULTIPLIER EFFECT


Partnerships Matter

What’s an aspect of your work that would benefit from some extra help?

Is there a group in your community that has unique

insight that you’d like to leverage?


Who They Are

•  Small businesses •  Grassroots coalitions •  Local associations (neighborhood

associations, community groups, etc.) •  Libraries •  Constituency Groups •  Elected Officials •  Providers •  Schools/School Districts •  Health centers •  Community based organizations

Everyone!


Sphere of Influence

You

?

?

?

?

?

?


The Multiplier Effect


Some Basic Principles

•  How does their work overlap with your work?

•  What can they gain from partnership?

•  Why are you interested in working with them specifically?


Making the Ask

Wow, you’re really doing interesting work here. How does being uninsured affect your members? Once we

identify uninsured people, we follow-up with them about how they can get coverage and in-depth assistance. It

sounds like that support would help the people you serve. Can we sit down to talk about collaborating?

~ versus~

It looks like you all see a lot of people come through these doors. It would be pretty easy to have some

literature on the front desk. Is that something you can do?


Communication is Key!

How do you communicate

and coordinate with each

other?

What’s your most

successful partnership?


Nurturing a Relationship

•  Thank them for their action

•  Debrief with them on how collaboration is going

•  Stay on top of their goals

•  Make a second ask or continue to collaborate


AN EXAMPLE: CERTIFIED APPLICATION COUNSELOR (CAC) RECRUITMENT


Building the CAC Community


• Community colleges • Sororities/fraternities •  Labor organizations • Health care providers •  Faith-based organizations • And more…

Who Can Help


Examples from the Faith Based Community


CAC Organization Toolkit


III. GRASSROOTS ORGANIZING WORKS!


Grassroots Organizing?

•  Anyone can do it •  Its organizing at the ground level and growing from

there •  No change is too small or too big •  There are many ways to engage your community,

one of them is volunteer engagement


Organizers


Grassroots Organizing?

ORGANIZERS


Finding Volunteers

•  Broaden the way you think of volunteers

•  Volunteers can be everyday people

•  Volunteers can be supportive organizations or community partners

Volunteers = Organizations Organization= Volunteers


Volunteer and Shift Growth

Source: Enroll America, Field Program, 2013-2014


Consumer Outreach



Increase in Enrollment Rate after Multiple Contacts



GETTING STARTED


How Do I Start?

Confused? • Have clear goals

•  Think small • Make it personal


Finding Volunteers

Define a action

•  What is your goal? How do you achieve this? •  This action is what will bring together volunteers

Look Internally

•  Look internally for potential volunteers. You might already have an existing pool of prospects

•  Can your internal members engage more volunteers?

Look Externally

•  What organizations in your community share your goal? •  How can you plug them into your defined action?


IV. KEY TAKEAWAYS


Knowing the Formula is Half the Battle

•  What is your mission? •  Identify action steps •  Engage internal staff •  Reach out to partners •  Involve Volunteers •  COORDINATE,

COORDINATE, COORDINATE


#Ready4OE2 Series

#Ready4OE2 Webinar and Blog Series During October!

Subscribe to Enroll America’s newsletter for updates: http://www.enrollamerica.org/


V. Q&A

Building Capacity: Partner Engagement and Grassroots Organizing

Healthcare

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