BUILDING CAPACITY IN RURAL SANITATION MARKETING OUTCOMES FROM A THREE- day workshop
description
Transcript of BUILDING CAPACITY IN RURAL SANITATION MARKETING OUTCOMES FROM A THREE- day workshop
BUILDING CAPACITY IN RURAL SANITATION MARKETING
OUTCOMES FROM A THREE-DAY WORKSHOP
Prepared on behalf ofUNICEF Malawi
WHO, WHERE, WHY• WHO –
government (13), NGO (11), academia (2), private sector (2)
• WHERE – SMART Centre, Mzuzu Uni
• WHY – Develop capacity in market research, use of SaniFOAM and Human-Centered design for sanitation programming
DAY 1 – MARKET RESEARCH• Overview of sanitation
marketing, SaniFOAM and human-centred design
• Split into four groups of six
• Reviewed formative questions within each group – focus, opportunity, ability and motivation
• Travelled to village on Mzuzu University’s bus
DAY 1 – MARKET RESEARCH
• Identified need for sensitivity in forewarning villagers – tell them you want to discuss a general health issue
• People without toilets run-away if they are forewarned it is ‘sanitation research’
• Need to respect each individuals’ stories and experiences
DAY 1 – MARKET RESEARCH• Provides a rich level of
information in only one afternoon of interviews
• Group identified useful and redundant market research questions
• NGOs noted that consultants normally do this work for project managers
• May be hard to find time to conduct in-depth market research
DAY 2 – SANIFOAM AND HCD
• Shared stories within each group – Focus, Opportunity, Ability and Motivation
• Identified key themes within each group
DAY 2 – SANIFOAM AND HCD
• Used a learning carousel to allow participants to share their stories between groups
• Identified where themes fitted into the SaniFOAM model
DAY 2 – SANIFOAM AND HCD
• Discussed how to identify the target audience
• Group used a case-study of a male/female headed household that had a steady and middle-upper income, attending 7 years of schooling with 3 children and grand-mother
• Created design criteria for this specific target audience
DAY 2 – SANIFOAM AND HCD
• Moved from ‘abstract’ - themes and opportunities
• To ‘concrete’ -solutions and prototypes
DAY 2 – SANIFOAM AND HCD
• Brainstorming sessions were used to identify ‘quantity’ not ‘quality’ of ideas
• Everyone remained positive and built on each others ideas
DAY 3 – PROTOTYPING AND FEEDBACK
• Each group identified their specific target audiences
• Target audiences were segmented by disposable income, number of children, type of house, access to water and competing priorities
DAY 3 – PROTOTYPING AND FEEDBACK
• Developed specific design criteria for each target audience
• Learnt to think ‘outside’ the common toilet designs
DAY 3 – PROTOTYPING AND FEEDBACK
• Created rough and quick prototypes
• Two groups used cardboard, tape, string and local materials
• Other two groups used local building materials
DAY 3 – PROTOTYPING AND FEEDBACK
• Developed prototypes in a collaborative spirit
• Supported by local masons with strong background in local building materials and techniques
DAY 3 – PROTOTYPING AND FEEDBACK
• Prototypes included a hand-washing facility
DAY 3 – PROTOTYPING AND FEEDBACK
• Prototypes included cut-away sections to show the inner-workings of design
DAY 3 – PROTOTYPING AND FEEDBACK
• Introduced to the use of corbelling to reduce the size of pit hole
• Operation and maintenance was discussed for each prototype
DAY 3 – PROTOTYPING AND FEEDBACK
• Each group presented their target audience and prototype
• Three participants provided feedback in the ‘mindset’ of the target audience
• Group was required to respond to feedback
DAY 3 – PROTOTYPING AND FEEDBACK
• Incentives were awarded through prizes for specific categories
• Prizes included – most detailed data, most brainstorm ideas, most passionate prototype
OUTCOMES OF WORKSHOP• Validated set of market
research questions for Malawi
• Baseline for SaniFOAM model for sanitation marketing programs
• Identified design directions for low-cost toilet options for clay-soil villages
• Established network of sanitation marketing practitioners in government, NGOs, private sector and academia
RECOMMENDATIONS
• SMART Centre should be acknowledged by UNICEF as a knowledge hub for sanitation marketing and low-cost affordable water supply
RECOMMENDATIONS
• Prior to funding, District offices supported by UNICEF must provide evidence of market research and use of SaniFOAM
• District offices must identify their target audience
RECOMMENDATION• Follow-up
workshop in October for UNICEF supported District Offices
• District Offices would develop integrated sanitation marketing programs