Building Business Relationships

Laurie Boockvar

Alana Waisbrot

How to Network Effectively with On-campus Recruiting Companies

September 8, 2009

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Student Homepage

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Career Management Tools

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Career Management Tools> Networking

Networking (scroll below)

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Career Management Tools>COIN Loginhttp://coin.gsb.columbia.edu

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Initial Contact

Alumnus contact

Bid on open interview

Job postings/resume collection

Corporate presentation

Faculty referral

Interview through daily open sign-up

Job fair/conference/study trip

Letter writing

Other networking

Previous full-time employer

Search firm

Unsolicited interview

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● Insert Video Clip of Recruiter from

Citigroup

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Recruiting Presentations

ask for business cards and set up informational interviews

research & prep

pick and choose wiselyStrategy:

Goal:

How to prepare:

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● Insert Video Clip of Recruiter from

L’Oreal

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Talking About Yourself: Your Quick Career “Story”

● Where you’ve been

“I spent 5 years in marketing at Eli Lilly – my last assignment was launching Cialis in the EU”

● Where you want to go

“I am really interested in doing consulting with a focus on the pharmaceutical industry”

● Why that’s a good fit for you

“I believe my experience within the industry and of bringing products to market has given me credible insight into strategic planning and problem solving”

● Next steps in your career progression (relevant to audience)

“So I am greatly looking forward to learning more about your firm”

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Screening = preinterview

Informational Interviews

Structured

Evaluative

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Screening = preinterview

•Goal to obtain an advocate

and get an interview

Informational Interviews

Structured

Evaluative

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What Do I Do Before an Informational Interview?

●Understand your value-add

●Research

●Firm

●Function

●Background of person you’re meeting

●General Industry trends

●Competitors

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What Do I Do After an Informational Interview?

Follow up with networking contacts: Most essential part of networking

•Take notes•Email or send thank you letter•Maintain relationships through

•Periodic Updates•Articles •Upcoming Events

What’s next?

●Building Business Relationships: How to Network Effectively with “Just in Time/Real World Hiring” Companies

– Wednesday, Sept 9, 5:45-7:15pm, Uris 301●Building Business Relationships: Constructing Your

Social Networking Pitch

– Monday, Oct. 12, 5:45-6:45pm, Calder Lounge●Resources

– Career Fellows

– Columbia Coaches/Coaching Tips

– Recruiting Tips

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