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Building Brands & Driving Growth with Data-Driven Decision Making Wendy Walker | Intuit ·...
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Building Brands & Driving Growth with Data-Driven Decision Making
Wendy Walker | Intuit
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➜ Customer Empathy & Experimentation
➜ Cultural Data for Creative Effectiveness
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INNOVATION
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Walking in Your
Customer’s Shoes
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Observe to Understand
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Design for Delight
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Experimentation
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“This is a great place to start”
-Eric RiesThe Lean StartUp
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Think like a StartUp
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‘If I had asked people what they wanted – they would have said faster horses’
Henry Ford: Founder of the Ford Motor Company
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Scaling for Growth
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‘You can’t win on innovation unless you have a way to communicate it to customers’
Steve Jobs
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Cultural Data for Creative
Effectiveness
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“People will forget what you said,
people will forget what you did, but people will never forget how you
made them feel.”
-Maya Angelou
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A News Corp Company
Using emotional data to supercharge campaigns
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Brands have to work harder to evoke emotions among Singaporeans
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Singaporeans share ads to recommend a brand or seek opinions
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Data that helps you fine tune your creative
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Content Effectiveness
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Progressive Creative
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#SeeHer
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1. Walk in your customer’s shoes2. Take data backed risks – and
experiment regularly.3. Consider cultural/emotional data
to drive creative effectiveness
Take Aways
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Thankyou
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Thankyou