Building Better Stakeholder Relationships - Webinar
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Transcript of Building Better Stakeholder Relationships - Webinar
Panelists Moderator
Joy Lin
Valencia BembryDirector of Accreditation Programs, DMAI
Joy LinContent Manager, DMAIMichael Brown
Director of Development & Public Affairs, Experience Columbus
Stakeholder BucketsGovernment
• City
Community Partners
• Business
Industry Partners
• Airport Authority
Stakeholder Buckets
• City• County
• Business Organizations
• Chambers of Commerce
• Airport Authority• Lodging
Associations• Restaurant
• Economic Development Agencies
• Arts and Cultural
Associations• Convention Center• Sports
OrganizationsOrganizations
Organizations
MediaMedia
Power-Interest MatrixPower Interest Matrix
Keep Satisfied Manage Closely
Pow
er
Monitor Keep Informed
P
Interest
Engagement MethodsEngagement Methods
Digital Resources Community Building
• Talking Points, Letters, Editorials• Video Testimonials• Email newsletters
• Annual Meetings• Travel Rally Day• Networking Receptions
• Infographics
Ed ti E ti
Media
Education
• Themed Networking Events• Experience Creation
Execution
• In-person meetings• Boards of Directors
• Tourism Ambassador Programs • Project Management• Annual Report
The Journey from $6.4MM to $11.3MM…The Journey from $6.4MM to $11.3MM…
Educate: They really don’t knowEngage: They will start to careEmbrace: There are unexpected allies to bring inEnact: Make big change official, don’t focus on
temporary gainEnjoy: This is a process, it will take time
AccreditationAccreditation
180 Official DMOs58 Mandatory Standards58 Mandatory Standards30 Voluntary Standards
• Eligibilityg y• Application Timeline
Next: August 1 – September 30, 2014
• http://bit.ly/DMAIDMAP
Valencia Bembryb b d i i k [email protected]