building better emails...You can host and manage your contact lists from one place. Email Designer...
Transcript of building better emails...You can host and manage your contact lists from one place. Email Designer...
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BuildingBetterEmails
ContentsBuildingBetterEmails..................................................................................................................................1
EmailMarketingBasics.............................................................................................................................2
HowtoOptimizeHTMLEmails.................................................................................................................2
UsingOnContacttoSendEmailCampaignsratherthanyourregularemailaddressoranotherexternalservice......................................................................................................................................................3
AvoidCreatingSpam................................................................................................................................4
CreatingaSuccessfulEmailCampaign.........................................................................................................5
IdentifyTargets........................................................................................................................................5
CreateaStrategy......................................................................................................................................5
Thefunpart–designingyouremails!......................................................................................................6
OptimizeforMobile.................................................................................................................................7
TestYourEmails.......................................................................................................................................7
AnalyzeYourResults................................................................................................................................8
EmailDesigner..............................................................................................................................................9
MyCompanySettings...............................................................................................................................9
DynamicContent......................................................................................................................................9
CreatingandEditingEmailTemplates....................................................................................................10
ContentBlocks.......................................................................................................................................10
CommonlyUsedContentBlocks............................................................................................................10
FormattingTab-Text.............................................................................................................................14
DesignTab-BordersandWidth.............................................................................................................14
BeforeYouSend.....................................................................................................................................14
TestingyourEmail..................................................................................................................................15
SendingYourEmail.................................................................................................................................16
TrackingandAnalytics............................................................................................................................16
AssignTargets.....................................................................................................................................16
EmailBounce-BackProcessing...........................................................................................................16
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EmailMarketingBasics
HTMLEmail PlainTextEmail
• Formattedtext(ie.Bold,italic)
• Colors
• Images
• DifferentLayoutOptions
• Textonly
• MoredeliverablethanHTML
Emailscanbesentinseveralformats.Themostcommon:HTMLandPlain-Text.HTMLemailsareencodedtohandlethingslike:
• Formattedtext(ie.bold,italic)• Images• Differenttextandbackgroundcolors• Differentlayoutoptions
Plain-textemails:…well…justplainol’text.AlittlemoreboringthanHTML,buttheyhavetheirownbenefits:
• MoredeliverablethanHTMLemails• Spamfilterspreferplaintext• Someemailclientsjustcan’tsupportHTML
- Why?• ThereisnouniversalwayforemailclientstorenderHTML• ThismeanstheexactsameemailcanlookonewayinOutlook,andlook
completelydifferentinGmail.Becauseofthis,HTMLemailshavetobedesignedinawaythatmakesthemworkwithasmanyemailclientsaspossible
HowtoOptimizeHTMLEmails“Optimizing”youremailmeansmakingthemasdeliverableaspossible.Thesearesometipsformakingsureyouremailgetsdeliveredtoasmanyclientsaspossible:
• Designforthemostcommonemailclients.AsofFebruaryof2016,thesewere:- Gmail- Outlook- Yahoo!- WindowsLiveMail
• Includealinkinyouremailtoviewonline
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• AlwaysincludeAltTextwithyourimages,becausemanyemailclientsblockimagesbydefault.AltTextistextthatgetsdisplayediftheimagesinyouremailgetdisabledbyanemailclient.Thisway,evenifpeoplecan’tseeyourimages,theywillstillbeabletounderstandwhatyouremailisabout
- Don’tusebackgroundimageswithTextontop.WhiletechnicallyOKundersome
circumstances,ingeneralit’sbestistosimplyavoidthemastheycanmakereadingthecontentdifficult.Backgroundcolorsareusuallyok,andshowupjustfineinmostemailclients
- AlsoOKtousesmallerImages/Thumbnails- DONOTuseanimageasthebackgroundforwholeemail,orforthebackgroundofa
contentblockinsideofanemail-
UsingOnContacttoSendEmailCampaignsratherthanyourregularemailaddressoranotherexternalserviceMostmarketersusesoftwareliketheEmailDesignerinOnContactbecausetheyhelpsimplify/automateputtingtogetheranemailcampaign.OnContactdoesthis,andprovidesadditionalbenefits,like:Savingmoney.TheEmailDesignerisalreadyincludedinOnContactatnoadditionalcost.So,thereisnoneedtointegratewithanotherapplicationorpayforanyadditionalsoftwareAvoidingspamfilters…Avoidingspamfiltershelpsyouavoidfinesandreachmoreofyoursubscribers
• OnContact:o Automaticallysendsemailsoutinsmall“batches”toavoidhavingyourIP
addressblacklisted.o Hastasksthatrunregularlyinthebackgroundtocheckthevalidityofanyemail
addressesinyourdatabase.o Won’temailcontactswhohaveunsubscribed,whichmakesiteasiertomanage
bouncebacksandoptoutsYoucanhostandmanageyourcontactlistsfromoneplace.EmailDesignerpullscontactinformationrightfromyourCRMdatabase,soyourContactlistswillalwaysbemoreaccurateanduptodate.There’snoneedtohostgraphicsonyourownserver.Whenyousendemailswithimages,thoseimageshavetobe“pulled”fromasourcesomewhere.WithoutatoolliketheEmailDesigner,youhavetostoretheimagesonyourownserver.Theemaildesignercomeswithanimagelibrarywhereyoucanstoreyourimages
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It’seasytodesignemailswithOnContact.YoucandesignemailswithoutknowingHTMLusingcustomizabledraganddroptemplatesinstead.Also:OnContactautomaticallyconvertsemailstoanolderversionofHTMLtomakesuretheydisplayproperlyinvariousemailclientsYoucanpersonalizecontentforyoursubscribers,evenifyouhaveareallybigcontactlistYouhavelikelyreceivedemailsthataddressyoubyyourfirstname,right?Youcandothesamethingusingwhat’scalledDynamicContent.DynamicContentautomatestheprocessofpersonalizingemailswithnames,titles,contactinformationandsoonbyautomaticallypullingitfromyourdatabase.Trackandanalyzeyourcampaignresults.Thisletsyouseerightawayhowsuccessfulyouremailcampaignwas.AvoidCreatingSpamIn2004,alawwassignedintoeffectcalledtheCAN-SPAMAct:
• Thislawheavilypenalizesanyonewhosendsspam• Violatorscanbefinedupto$11,000peremailaddress
It’ssafetosaynoonereallyenjoysgettingspam…andyouareprobablynottryingtodoso.Butdidyouknowyoucanspampeoplewithoutevenmeaningto?!It’strue.Herearesometipstohelpyouavoidspammingpeoplebyaccident:Don’tuseanymisleadingheaders,replytoaddresses,subjectlinesetc.Basically:playfair,don’ttrytotrickanyoneintoopeningyouremail.ThegoalisalwaystogetyoursubscriberstoWANTtoopenyouremailAlwaysincludeanunsubscribelinkYes,evenifyoudon’tWANTthemtounsubscribe,includealinkforthemtooptout.Thisisusuallylocatedatthefooterofyouremail.Makesureit’seasyforreaderstofind.IfyouusethefooterblocksinOnContact,thisisalreadybuiltin.AlwaysincludeyourphysicaladdressUsuallyatthefooterofyouremail.Again,thisisalreadybuiltintothefooterblocksinOnContact.Onlysendemailsthatcontaininformationthatisrelevant,exclusive,interesting,orimportanttoyoursubscribers.Forexample:AnexclusiveofferthatisonlyavailabletoyoursubscribersDon’toverloadyoursubscriberswithemails.
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Ifyoucan,trytosendemailsoutonceaweekorless.Thevastmajorityofpeopleprefertoreceiveemailsweeklyorless.Veryfewpeoplewantdailyemails,sodefinitelyavoidthatIt’susuallyprettyhelpfultojustthinkaboutyourownemailhabits.Payattentiontowhatkindsofemailsyouareopening.Andwhenyouopenanemail,whatlinksareyouclickingon?Trytotakenoteforacoupleweeksandseeifyounoticeanypatterns.
CreatingaSuccessfulEmailCampaignIdentifyTargetsObviously,thefirstthingyouneedtodoismakesureyouactuallyhavesomeonetosendyouremailto.Focusonbuildingyourowncontactlistsforemailsvs.purchasingorrentingone.You’llseemuchbetterresults.Youshouldonlysendemailstopeoplewhohavesubscribedtoreceiveemailsfromyou.Ifyouneedtobuildupyourlistofsubscribers,herearesomeideas:Addanemailsign-uplinkonimportantpagesofyourwebsite.LeadscanbecollectedautomaticallyfromyourwebsiteformusingOnContact.Offervisitorstoyourwebsiteacouponinexchangefortheiremail.Usesocialmedia.Encouragesubscriberstosharecontentoremailswithfriendsonsocialmedia.Youcanalsopromoteanonlinecontestwhichuserscanenterwiththeiremails.Givepeopleoptionswhentheysubscribe.Maybetheyonlywanttoreceiveanemailfromyouonceamonth,ormaybetheyonlywanttoreceiveyournewsletter,butnotyoursalesoffers.Peoplewillbemuchmorelikelytotrustyouwiththeiremailiftheyknowtheycansignupforexactlywhatthey’reinterestedinandnothingmore.They’llbemuchmorewillingtotrustyouwiththeiremail.CreateaStrategyLikeanyothertypeofmarketing,emailmarketingworksbestwhenyouplanahead.Creatingastrategyisprettyeasy.Thesearesomegoodquestionsaskyourselftohelpfigureoutwhatyourstrategyshouldbe:• Whatisthegoalofyouremailcampaign?
Ifyoudon’thaveaspecificanswertothisquestion,werecommendNOTsendingtheemail.YoushouldalwaysknowWHYyou’resendinganemailandwhatyouhopetogainfromit.Forexample:generatemoresales,orincreaseemailsignupsforanevent,ortoreactivateformercustomers
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• Whoisyouraudience?
Onceyoudecideyourgoal,decidewhichtypesofcontactsarebestsuitedtofulfillthatgoal.Segmentthisgroupintotheirowncontactlist(s).Goodemailmarketingreliesonorganizingcontactsintomultiplelistsaccordingtowhatkindofinformationtheywanttoreceive.Thisway,youwillonlysendemailsthatareactuallyrelevanttothepeoplereceivingthem.YoucaneasilydothisusingtheListorInterestfieldinOnContact.
• Whatshouldyourcontentbe?Thinkaboutwhythisgroupofpeoplesignedupforyouremailsinthefirstplace.Then,focusondeliveringthattothem.Remember:Emailswithcompelling,usefulcontentaremuchmorelikelytokeepyourcontactsinterestedinwhatyouhavetosay.
• Whenshouldyouscheduleyouremail?
Agoodruleofthumbistoschedulethemmidmorningduringtheworkweek.Butifpossible,useinformationaboutyouraudiencetofigureoutthebesttimeforyouremailtogetnoticed.InOnContact,youcanscheduleemailsusingCommunicationLists.
Thefunpart–designingyouremails!Afewthingstokeepinmind:
• Havinggoodcontentismoreimportantthanhavingacoolgraphicsandlayout.Thisisthe#1mostimportantthingforanyemailcampaign!
• Yourmessageshouldbeclearandeffective,evenifyoudon’tuseanyimagesatall.• Designemailsinawaythatkeepsthemgettingflaggedasspam.• Neveruseanymisleadinginformation(thisincludesheaders,replytoaddresses,and
subjectlines).• Remembertoincludeanunsubscribelink• Alwaysincludeyourcompany’sphysicaladdress(usuallyinthefooterofemails)• Keepyouremailwidthunder600px.Thisisbecausemanyemailclientshaveavery
narrowpreviewwindow,andthishelpsensuretheycanseethewholeemailrightaway• Trytokeepyourdesignassimpleandstraightforwardaspossible.Singlecolumnlayouts
usuallyworkbest–theyarethemostversatile,andtheyareeasiertoviewonmobiledevices.
• Don’tusetoomanyfonts.Ingeneral,werecommendonlyusingonefontforheadlines,andonefontforbodycopy.That’sallyouneed.
• Usesystemfonts,notwebfonts.Thisisbecausewebfontswon’tshowup.Youprobablywon’thavetoworryaboutthisonethough,becausetheemaildesigneralreadycomeswithweb-safefontsbuiltin
• StayawayfromCSSandothermoderncodingtechniques.Instead,usetablesandcolumnstoadjustyourlayout.OnContactautomaticallyconvertsyouremailsintoaverycompatibleformofHTML,soyouprobablywon’tneedtoworryaboutthisoneeither
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• Trynottousetoomanyimages,becauseimagestendtoslowdownhowquicklyyouremailcanload.
OptimizeforMobileThisisactuallyanoptionalstep,butit’sstillprettyimportanttoknowabout.Mostpeopleaccessemailsfromtheirphonesatleastsomeofthetime.Ifyouwanttomakesurepeoplecanstillopenyouremailontheirmobiledevices,youwanttomakesurethat:
• Youremails’widthisnobiggerthan320px• Thatisthewidthofaphonescreeninportraitorientation• Makesureyourfontsizesarebigenoughtoreadonasmartphone• Irecommendafontsizeofatleast16points• Makesureyourbuttonsarebigenoughtoeasilyselect• Forthis,Irecommendasizeofatleast46x46pixels• Don’tgroupyourlinkstooclosetogether.• Thismakesclickingonspecificlinksmuchharderifyou’reusingasmartphone
Note:MobileoptimizedemailisnotthesamethingasResponsiveEmail.Responsiveemailsadjusttheirlayoutandfontsizesbasedonwhatdevicethey’redisplayedon.TestYourEmailsBeforeyousendyouremail,makesureyoutestitfirsttomakesureeverythingdisplayscorrectly,andtomakesureyouremailisviewableinmultipleemailclients.Onewaytodothis:
• Sendtestemailstoacouplefriendsandcolleagues• Thisworksreallywelliftheyhappentouseafewdifferentemailclients• Youcanalsosetupemailaccountsspecificallyfortesting• Manypopularemailclientswillletyousignupforfree• Otherwise,youcanuseaservicelikeLitmus• Thatwillallowyoutoseehowyouremailswilllookinavarietyofemailclientsand
devicesIfyouwanttobereallythorough,youcanperformanABTest.AnABTestiswhenyousendthesameemailtotwodifferentgroupstocomparetheirresponsestospecificcriteria,likediffering…
• Subjectlines• deliverytimes• headline• calltoaction
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Yourresultswillhelpyoudeterminewhichcriteriaperformbest.Werecommendtestingtheheadlineorcalltoactionfirst.ForthefirstABtest,yourgoalmightjustbetogetmorepeopletoopenyouremail.Ifso,youwouldlookatyourhistoricalopenrateandthendecidehowmuchimprovementyouwanttosee.Ifyoudon’tseeimprovementafterthefirstsetofABTests,runanothertestwithtwomoreversions.Repeatthisprocessuntilyoufigureoutwhatgetsthebestresults. HereareafewbestpracticesforrunninganemailA/Btest:
• Onlytestonevariableatatime• Usethebiggesttestsampleasyoucan.Thelargeryourtestsampleis,themoreaccurate
yourresultsaregoingtobe.• Remembertosplityourlistrandomlytoavoidskewingyourresults.• Alwaystestsimultaneously.Thatmeans,alwayssendtoListAandListBatthesame
time.That’sgoingtoreducethechancethatyourresultswillbeskewedbyanytime-basedfactors.
AnalyzeYourResultsThelaststepinanyemailcampaignisanalyzingyourresults.Thisiswhenyougettofindouthowsuccessfulyourcampaignwas.Someimportantresultstopayattentionare…
• Youropenrate• YourClickthroughresults• YourUnsubscriberate• AndanyEmailbouncebacks
Thisdataisgoingtohelpyouseewhatworksandwhatdoesn’t.Anditwillhelpyoufigureouthowyoucanimproveyourcampaignnexttime.
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EmailDesignerSofirst,alittlebitabouttheEmailDesigner…itusesacombinationofLayoutsandContentBlockstosimplifytheprocessofcreatingandsendingemailcampaigns.Thatmeansyoudon’tneedtouseHTMLtobuildanemailfromscratch.Instead,youcandraganddropcontentintoanemaillayout,andthencustomizeitwithyourownimagesandtext!YoucanevenautomaticallypersonalizecontentforyoursubscribersusingDynamicContent.YoucanalsotrackdatainyourcampaignsandanalyzetheresultslaterinOnContact.MyCompanySettingsFirst,oneoftheeasiestthingsyoucandotosaveyourselfsometimeistosetyourCompanyDefaults.YoucansetcompanyinformationinOnContact,like…
•CompanyName•Logo•Website•Mailingaddress•Socialmediaaccounts
Onceyou’vesetthoseup,theinformationisautomaticallypopulatedintoyouremails.Thatway,youwon’tneedtofillinthisinformationeachtimeyoucreateanewemail.ThesesettingscanbefoundinSetup-System-MyCompanySettings. DynamicContentAnothereasytowaytosavetimeisbyaddingDynamicContenttoyouremails.Youhavelikelyreceivedemailsthataddressyoubyyourfirstname,right?YoucandothesamethingusingDynamicContent.
•Usuallyusedinthebodyofyouremail•Automatestheprocessofpersonalizingemailswithinformationsuchasnames,titles,contactinformationbyautomaticallypullingitfromyourdatabase.Thatmeansyoudon’thavetomanuallydothesamething.Thismakesitmucheasiertopersonalizecontentforyoursubscribers,evenifyouhaveareallylargecontactlist.
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CreatingandEditingEmailTemplates
InOnContact,youcaneither…•Createabrandnewemailfromscratch•Createanewemailusingapre-madeemaillayoutthatyoucaneditwithyourowntextandimages•EditanexistingemailtosendagainWhenpreppingacampaign,assigntargetstoyourcampaignforthebesttracking.Youhavetheoptiontosendemailswithoutcreatingacampaign–butifyoudo,youcan’tseeanalytics(likeclick-throughs,bouncesetc.)afterwards.ContentBlocksYoucanthinkofContentBlocksasbeingkindoflikepuzzlepiecesthatyouputtogethertoformacompleteemail.YoudragandDropanyblockintoyourEmailTemplate.Then,customizewithyourownimagesandtext.YoucanaddContentBlocksto…
• Addcolumnstoyourlayout• AddSpacersanddividersin
betweensections• InsertCouponsandButtons
You’llprobablyalsousetheImageBlockalot…
• Thisishowyouaddimagestoyourtemplate• ImagesaresavedtotheImageLibrary• Whenyousendyouremail,imagesarepulledfromtheImageLibrarysoyour
subscriberscanseethem• Alsonicebecausethiswayyoudon’thavetohostimagesonyourownserver
CommonlyUsedContentBlocksHeaderBlocks
• locatedatthetopoftheemail• Usuallycontainsalogow/alinktoyourwebsite
FooterBlocks
Creating and Editing Email Templates• NewEmailTemplate• NewEmailusinganEmailTemplate• EditanexistingEmailTemplate
Content Blocks
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• Locatedatthebottomofyouremail• IncludeslinktoUnsubscribe• Mailingaddress• CompanyContactInfo
Header / Footer Blocks
HeaderBlocksLogoandcompanyinformation.Editblocktoapplyyourownbranding.
FooterBlocksCompanycontactinformationandan
unsubscribelink.
SocialMediaBlock• Containlinkstoyoursocialmediaprofile• CanbelinkedtoyourMyCompanySettingsdata.
Social Media Block
SocialMediaBlockLinkstoyourcompany’ssocialmediaaccounts,suchasFacebook,Twitter,LinkedIn,Pinterest,andmore.
TabBlock•Createhyperlinkedmenusinyouremails•Greatifyouhavelotsofrelatedlinksthatyouwantsubscriberstofollow•Puttheminamenu-likeformat,whichlooksmuchcleanerandnicer
Tab Block
TabBlockEasilycreatealinkedmenuinyouremail.
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Click to View Online Block
ClicktoViewOnlineBlockEasilycreatealinkedmenuinyouremail.
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YoucanalsoeditexistingContentBlockshoweveryoulike:• Saveschangestothe“MasterVersion”ofwhateverblockyou’recustomizing• SothelayoutofthatblockstaysthesameeachtimeyouuseitModify / Create Content Blocks
YoucanevencreateyourowncustomContentBlocks!
IfyouwanttobeabletoviewtheAnalyticsforyouremailafteryou’vesentit,youneedtoaddTracking
• Thistracksaspecificpartofyouremail,likeanimageorahyperlink• Onceanimageisdownloadedbyanemailclient,thestatsareupdatedinCRM
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Tracking – Open Rate
• MustaddTrackingtoviewyourAnalyticslater• Tracksspecificpartofyouremail• ViewstatsinCRM
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Trackingallowsyoutoknowthingslikehowmanypeopleopenedyouremailorwhoclickedonalink. FormattingTab-TextYoucaneditparagraphsandtextintheEmailDesignerjustlikeyoucaninsomethinglikeWord.OntheFormattingtabyoucanadjust:
• Fontsize• Fontcolor• Fontstyle• Paragraphformat• Paragraphalignment• Bullets• Highlights
DesignTab-BordersandWidthYoucanedittheappearanceofContentBlocksbyaddingthingslikeBordersorBackgroundcolors.Youcanalsochangethewidthofyouremail.YoumaywanttochangethisifyouwanttoOptimizeyourEmailforMobile.
BeforeYouSendBeforeyousendoutyouremailcampaign,makesureyouremembertoincludetheseitems:
q Linktoviewonlineq Alt-Text:addtoallimages
Formatting Tab
•Fontsize,color,style•Paragraphformat,alignment•BulletedLists•Highlighting
Design Tab
• Addbordersandborderstylestocontentblocks
• Addbackgroundcolorstocontentblocks
• Addbackgroundimagestocontentblocks• Note:backgroundimagesonlyworkinafewemailclients.
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q Unsubscribelinkq Physicaladdressq Emailwidth:between350–600pxq UpdateOpenRatebox:checkforlinkedimagesq Includeanyclick-throughworkflowsq MakesurelinkshaveAbsolutePaths
q AbsoluteLink:http://www.site.com/pageq RelativeLink:/page
DoNOTincludethefollowing:
q Nomisleadingheaders,names,replytoaddresses,orsubjectlines.q NoCSS.Instead,usetablesandcolumns(1-2columns)q Coolitwiththefonts.Agoodgeneralruleistouseonefontforheadlinesandanother
forbodycopy.q Nowebfonts–theywon’tshowup.Usesystemfonts.
q Someweb-safefonts:Arial,Helvetica,Tahoma,TimesRoman,Georgia
q Minimizeyouruseofimages.Imagesmakeemailsloadmoreslowly,andyoucanbeflaggedforspamifyouusetoomanyimages/reallybigimages.
TestingyourEmailAlwaystestyouremailbeforeyousendittoyoursubscribers.Youmaywanttomakesureyouremailisvisibleindifferentemailclients.Todothis,youcansetupemailaccountswithmultipleclientsandsendtestemailstoeachone.OryoucanuseaservicelikeLitmustoseehowyouremailwilllookinvariousemailclientsallatonce.UseTestMergetosendatestemail:
• SelecttheToolsoptionintheupperrighthandcorner.
• Entertheemailyouwanttosendyourtestto.• ClickOk.
Testing Your Email• Alwaystestyouremailbeforesendingitout– inOnContact,thisiscalledaTestMerge• Makesureemailisvisibleindifferentemailclients• Setupemailaccountswithmultipleclientsandsendteststoeach• UseaservicelikeLitmus toseehowyouremailwilllookinvariousemailclientsatonetime
• TestMerge:• SelectToolsintheupperrighthandcorner• Entertheemailyouwanttosendyourtestto• ClickOk
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SendingYourEmailWhenyou’rereadytosendyouremail:
• Searchforthecontactsyouwanttosendyourmailingto-selectthem,andclickEmail.• Selecttheemailtemplateyouwanttosend.• ClickNext• EnteraSubjectLineforyouremail,andthenameyouwantdisplayedinthe'emailfrom'• ClickNexttosendyourmailing
TrackingandAnalyticsAssignTargetsThereareafewdifferentwaystoAssignTargets:
• FromtheMarketingiconatthetopofthescreen,usetheTargetstab,clicknewandsearchfortheCompanyyouwanttoadd.
• FromtheWorkspaceiconatthetopofthescreen,searchforasetofCompaniesorContactsusingtheCompanyorContactSearch.Onceyouhaveasetofsearchresultsdisplayed,clicktoSelectAll(lower-rightcorner).ThenclicktheWorkflowbuttonandchooseAssignCampaign.
• AfterimportingContactsorCompanies,youcanopenalistpagetodisplaythenewlyimportedrecords,thenclicktoSelectAll(lower-rightcorner).ThenclicktheWorkflowbuttonandchooseAssignCampaign.
EmailBounce-BackProcessingEmailbounce-backprocessinghelpstocleanoutinvalidemailaddressesfromyourCRMdatabase.InvalidemailsareanyfailedemailssentthroughAmazon’sSimpleEmailService(SES).Examplesofeventsforemailfailuresincludenonexistentemailaddressandafullmailbox.
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ACRMtaskroutinelyreviewsemailsthathavebeenreturned.
InvalidEmailaddressesaremadeinactiveandupdatedwithacodetoindicatewhyitwasinvalid.Activitiescreatedtotrackthesendingofemailsarealsoclosedwitharesultcodethatindicatesthattheemailfailedtobedelivered,alongwitharelatedeventthatincludesfurtherdetailsofwhyitfailed.Bydeactivatinginvalidemailaddresses,futureemailstotheseaccountswillnolongerbeprocessed.
Email Bounce-Back Processing• Helpscleanoutinvalidemail
addressesfromyourCRMdatabase
• InvalidemailsareanyfailedemailssentthroughAmazon’sSimpleEmailService(SES)
• CRMautomaticallyreviewsemailsthathavebeenreturned
• Invalidemailsaremadeinactiveandcodedtoindicatewhyitwasinvalid