Building and Protecting Your Online Brand
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description
Learn the tips and tricks to build and protect your online brand.
Transcript of Building and Protecting Your Online Brand
- 1. Building & Protecting your Online Brand.
- 2. Rule #1 Think if yourself as a brand.
- 3. Rule #2 Think before you publish.
- 4. Think about that post, then rethink it.
- 5. It never goes away....
- 6. Rule #3 Have a plan and stick to it.
- 7. For me? Twitter 90% promotion and though leadership, 10% fun. Mostly branding, building reputation as a online marketing leader, show personality and political bent. Very little on kids, travel, etc. No more than 3-4 per day. Facebook 70% fun, 30% self-promotion. Kids, travel, social issues, sports, etc. Not for professional contact. Google+ 90% promotion and though leadership, 10% fun. Use for SEO. LinkedIn 100% brand building. Meet before accepting invites. 3-4 posts/week. Instagram 90% fun, 10% professional. Account is locked. Vine 100% fun. Account is open. Media look for primarily professional posturing opportunities paultenhaken.com
- 8. Professional Branding LinkedIn YouTube Twitter Google + Start a Blog Facebook Instagram Vine Pinterest
- 9. Facebook
- 10. Twitter Unless you lock down your account, Twitter is an open book Direct messages get you in trouble Dnt tlk like u txt. k?
- 11. LinkedIn How to use it? Make your profile sing Hire a bio writer Create connections Get recommendations.dont be afraid to ask! Get endorsements Pimp your profile
- 12. Google+ Sign up for Google+ Create your account like you would any other social network. 343 million active users. Authorship
- 13. The Media are your Friends Be proactive Make their job easier
- 14. REPUTATION MANAGEMENT
- 15. REPUTATION MANAGEMENT National Labor Laws are in your favor, but dont push it.
- 16. Takeaways You are not an just a person, you are a brand. Understand what you do has an impact on your brand. Be defined by who you are as an individual.
- 17. Thank you!