Building An Online Community That Begs For More
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Transcript of Building An Online Community That Begs For More
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Photo: m0n5t3r on Flickr
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Each of your brand’s social network channels is a community.
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Photo: Generation X-Ray on Flickr
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“On social media, customers want to engage with personalities, not product features.” - Scott Monty
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“Your customers don’t innately want to follow your company on Twitter or friend you on Facebook, or read your blog, or watch your videos.” - Jay Baer
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“Share remarkable, targeted content based on needs/interests of individual communities.” - Pamela Vaughan
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Photo: ZeroOne on Flickr
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Listen.
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Respond & participate.
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83% deal with questions or complaints sent to them via social media.
But only 54% talk to and actively participate in online conversations with consumers.
Source: InSites Consulting Survey of US Companies
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“The difference between an audience and a community is which direction the chairs are pointing.” - Chris Brogan
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Identify & track successful interactions. Then repeat.
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“Said, woman, take it slow. It’ll work itself out fine. All we need is just a little patience.” - Axel Rose
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“Building authentic, connected communities requires building trust... If you are like most humans, trust is something that must be earned over time." - Kim Garst
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Show them you care.
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Create community-centric content
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Photo: Dekoderek on Flickr
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“Jab, jab, jab, right hook.” - Gary Vaynerchuk
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Photo: Anirudh Koul on Flickr
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Brand evangelists tell your story for you.
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90% of consumers online trust recommendations from people they know.
Source: Econsultancy
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“I tell you folks, it’s harder than it looks . It’s a long way to the top If you wanna rock ’n’ roll.” - AC/DC
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Photo: Kurt Christensen on Flickr
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