BUILDING AN ECONOMY AROUND DESIGN. · oConsumer product manufacturing/marketing relies on design to...
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BUILDING AN ECONOMY AROUND DESIGN. DISTRICT OF DESIGN: CLEVELAND CLEVELAND STATE UNIVERSITY + THE CLEVELAND INSTITUTE OF ART + CIVIC INNOVATION LAB
Transcript of BUILDING AN ECONOMY AROUND DESIGN. · oConsumer product manufacturing/marketing relies on design to...
BUILDING AN ECONOMY AROUND DESIGN.
DISTRICT OF DESIGN: CLEVELAND
CLEVELAND STATE UNIVERSITY + THE CLEVELAND INSTITUTE OF ART + CIVIC INNOVATION LAB
Defining the Northeast Ohio Design Agenda
DAN CUFFARO
o Prior to joining CIA, was the design director of Altitude, an award winning productdevelopment firm in Boston.
o Altitude’s clients included Nike, Black&Decker/DEWALT, Sunbeam and Colgate.
o Work with companies that understand design and designers that understand business -when the design and business strategy are aligned the results are impressive.
NED HILL
o Vice President for Economic Development at Cleveland State University and a Professor atthe Maxine Goodman Levin College of Urban Affairs.
o Nonresident Senior Fellow of The Brookings Institution.
o Ned has authored two books, co-authored five books, and authored over 90 articles, bookchapters, and columns.
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Defining the Northeast Ohio Design Agenda
COLLABORATION
o This project represents an alignment of complimentary capabilities.
o It exemplifies the type of synergies that we are hoping to create.
o It is the product of two of the highest ranked programs in Ohio
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Cleveland | Northeast Ohio
CURRENT SITUATION
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Cleveland | Northeast Ohio
CURRENT SITUATION
o The region is home to more than 40 consumer product brands, some arerecognized worldwide.
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Cleveland | Northeast Ohio
CURRENT SITUATION
o The region is home to more than 40 consumer product brands, some arerecognized worldwide.
o Northeast Ohio is a ‘nebula’ of consumer product development capacity,that as a whole is less than the sum of its parts.
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Cleveland | Northeast Ohio
CURRENT SITUATION
o The region is home to more than 40 consumer product brands, some arerecognized worldwide.
o Northeast Ohio is a ‘nebula’ of consumer product development capacity,that as a whole is less than the sum of its parts.
o Consumer product manufacturing/marketing relies on design to connectwith the customer, create brand experiences and add value.
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Cleveland | Northeast Ohio
CURRENT SITUATION
o The region is home to more than 40 consumer product brands, some arerecognized worldwide.
o Northeast Ohio is a ‘nebula’ of consumer product development capacity,that as a whole is less than the sum of its parts.
o Consumer product manufacturing/marketing relies on design to connectwith the customer, create brand experiences and add value.
o Northeast Ohio lacks a vibrant design culture that enables companies toattract and retain top talent.
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Cleveland | Northeast Ohio
CURRENT SITUATION
o The region is home to more than 40 consumer product brands, some arerecognized worldwide.
o Northeast Ohio is a ‘nebula’ of consumer product development capacity,that as a whole is less than the sum of its parts.
o Consumer product manufacturing/marketing relies on design to connectwith the customer, create brand experiences and add value.
o Northeast Ohio lacks a vibrant design culture that enables companies toattract and retain top talent.
o In order to foster global competitiveness we need to leverage theenormous regional expertise in consumer product design, R&D,marketing, manufacturing, sales and distribution.
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Cleveland: The Milan of the Midwest
THE ULTIMATE GOAL
o Establish Cleveland and Northeast Ohio as THE capital of consumerproduct development in the US.
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Cleveland: The Milan of the Midwest
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Cleveland: The Milan of the Midwest
ASSETS - HISTORY
o As a professor at The Cleveland Institute of Art, Viktor Schreckengostfounded what is considered to be the first industrial design program in theUS, and is credited with having a $250 billion impact on the US economy.
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ASSETS - TALENT
o The ID program at CIA is considered to be one of the best in the US,training some of the most sought-after talent in the industry.
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Cleveland: The Milan of the Midwest
ASSETS - LOCATION
o Northeast Ohio is ageographic center of USproduct design - nearly halfof all ID programs arewithin a 300 mile radius.
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ASSETS - REGIONAL EXPERTISE
o The region has a potential cluster in consumer product development.
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CLIMATE
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CLIMATE - INCREASED AWARENESS
o Consumers are paying for better design.
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CLIMATE - INCREASING AWARENESS
o Design is a contributor to top-line revenue growth - The Design CouncilUK tracked 65 British companies and found that those that used designeffectively outperformed the FTSE (UK stock market) and the FTSE 100,by 200%.
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CREATING A DESIGN AND INNOVATION CULTURE
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Cleveland: The Milan of the Midwest
CREATING A DESIGN AND INNOVATION CULTURE
o Improve training in design and innovation management - throughcollaborative higher education programs.
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Cleveland: The Milan of the Midwest
CREATING A DESIGN AND INNOVATION CULTURE
o Improve training in design and innovation management - throughcollaborative higher education programs.
o Raise regional awareness - through a ‘design and innovation prize.’
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Cleveland: The Milan of the Midwest
CREATING A DESIGN AND INNOVATION CULTURE
o Improve training in design and innovation management - throughcollaborative higher education programs.
o Raise regional awareness - through a ‘design and innovation prize.’
o Tap into regional talent - become more connected with K-12education and develop design/innovation programs.
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Cleveland: The Milan of the Midwest
CREATING A DESIGN AND INNOVATION CULTURE
o Improve training in design and innovation management - throughcollaborative higher education programs.
o Raise regional awareness - through a ‘design and innovation prize.’
o Tap into regional talent - become more connected with K-12education and develop design/innovation programs.
o Develop an identifiable heart of the design community -the District of Design.
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Cleveland: The Milan of the Midwest
CREATING A DESIGN AND INNOVATION CULTURE
o Improve training in design and innovation management - throughcollaborative higher education programs.
o Raise regional awareness - through a ‘design and innovation prize.’
o Tap into regional talent - become more connected with K-12education and develop design/innovation programs.
o Develop an identifiable heart of the design community -the District of Design.
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THE DISTRICT IS…
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THE DISTRICT IS…
o At its core it is a collection of wholesale showrooms and designstudios in Downtown Cleveland.
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LOCATION.
DISTRICT OF DESIGN: CLEVELAND
LOCATION.
DISTRICT OF DESIGN: CLEVELAND
Cleveland: The Milan of the Midwest
THE DISTRICT IS…
o The core of the district is along the Euclid Corridor, close to worldclass accommodations, dining and entertainment, creating a high-end buyer experience.
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LOCATION.
DISTRICT OF DESIGN: CLEVELAND
Cleveland: The Milan of the Midwest
THE DISTRICT IS…
o The ‘Neighborhood’ is a nexus of design-related businesses that iswalkable, connected and promotes synergy.
o The overall district includes many features including live/workspaces, warehouses, a major academic institution and over 100design-related businesses employing over 1,400 people.
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THE DISTRICT IS…
o The Silver Line transit connects the district to the talent pool inUniversity Circle, leveraging the capabilities of CSU, CIA and Case.
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THE DISTRICT IS…
o More than 50% of the district is within a 5 minute walk of the SilverLine Transit, the remainder is within a 10 minute walk.
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THE EXPERIENCE
o High-end, unique and informative for buyers.
o Creative synergy among companies.
o District of Design Marketplace - consumer insights and product testing.
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THE VALUE
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THE VALUE
o By placing an emphasis on design we build on existing strengths - thepieces are here.
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Cleveland: The Milan of the Midwest
THE VALUE
o By placing an emphasis on design we build on existing strengths - thepieces are here.
o The District fosters a culture focused on design and innovation we willall benefit from.
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Cleveland: The Milan of the Midwest
THE VALUE
o By placing an emphasis on design we build on existing strengths - thepieces are here.
o The District fosters a culture focused on design and innovation we willall benefit from.
o The District allows Northeast Ohio to be a talent magnet.
AT
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Cleveland: The Milan of the Midwest
THE VALUE
o By placing an emphasis on design we build on existing strengths - thepieces are here.
o The District fosters a culture focused on design and innovation - we willall benefit from.
o The District allows Northeast Ohio to be a talent magnet.
o The District is a component in establishing thought leadership in design.
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Cleveland: The Milan of the Midwest
THE VALUE
o By placing an emphasis on design we build on existing strengths - thepieces are here.
o The District fosters a culture focused on design and innovation - we willall benefit from.
o The District allows Northeast Ohio to be a talent magnet.
o The District is a component in establishing thought leadership in design.
o The efforts result in top-line revenue growth.
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LOCATION.
DISTRICT OF DESIGN: CLEVELAND
Cleveland: The Milan of the Midwest
o Does this project solve a problem for you?
o Will fostering design and innovation contribute to top-line revenue growth?
o Does strengthening design in Northeast Ohio make you more competitive?
QU
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BUILDING AN ECONOMY AROUND DESIGN.
