Building a Sourcing Engine: Tools, Components, and Gears of Search

building the SOURCING ENGINE

Tools, Components & Gears of Search

Mark Tortorici Sourcing & Training Manager [email protected]

what is the problem?!


Have you ever learned about a cool new sourcing tool but were unable to reproduce meaningful results once you got in front of your computer?!1

Have you ever been stumped when trying to find that elusive candidate’s contact information online? !2


Does your Sourcing Engine look like this?!3 what is the problem?!

Instead of this???!3 what is the problem?!

The problem is that there are so many search engines, tools, social networks, search aggregators, and microblogging sites, that we can get lost in sea of spare parts.!!The multitude of options available to sourcing professionals now can be too much for some people. In a world of information overload, we can sometimes lose sight of the steps to achieve our goals.!


do we do this?!how

do we do this?!how

We start by coming up with a series of Sourcing Steps and choose the best sourcing tools that are right for us. !!Just like a network, an engine is only as strong as the weakest point. So let’s make sure that each component is strong.!

how do we do this?! Sourcing Steps 1!

Sourcing Steps!


Get source data/leads from the best search engines.!1



Utilize social media & people searches to get a complete

profile of your target candidates.!2


Track down candidates using any and all means available to you (follow their internet footprint).!3


Utilize social media & people searches to get a complete

profile of your target candidates.!2

how do we do this?!

Start your search by going to the source. !1

Sourcing Steps 1!

how do we do this?!

Start your search by going to the source. We have to know where to go to find people and what search engines, websites, & networks we will use.!!!!!!!!!!!!!!!There are many possibilities that can be used here. They are only limited to your imagination and useable networks…!

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Sourcing Steps 1!

how do we do this?!

Getting source data can mean many things: !!1

Sourcing Steps 1!

how do we do this?!


Sourcing Steps 1!

resumes

how do we do this?!


Sourcing Steps 1!

resumes social profiles

how do we do this?!


Sourcing Steps 1!

resumes social profiles email addresses

how do we do this?!


Sourcing Steps 1!

resumes social profiles email addresses scholastic profiles

how do we do this?!


Sourcing Steps 1!

resumes social profiles email addresses scholastic profiles white papers

how do we do this?!


Sourcing Steps 1!

resumes social profiles email addresses scholastic profiles white papers blogs

how do we do this?!


Sourcing Steps 1!

resumes social profiles email addresses twitter accounts

scholastic profiles white papers blogs

how do we do this?!


Sourcing Steps 1!

resumes social profiles email addresses twitter accounts

scholastic profiles white papers blogs archived usenet postings from 1989

Sourcing Steps 1!

1 how do we do this?!

You have to start your Sourcing Engine off with a search engine. !

Sourcing Steps 1!


You have to start your Sourcing Engine off with a search engine. A search engine isn’t just limited to the BIG FIVE: !

Sourcing Steps 1!


You have to start your Sourcing Engine off with a search engine. !A search engine isn’t just limited to the BIG FIVE: Google!

Sourcing Steps 1!


You have to start your Sourcing Engine off with a search engine. !A search engine isn’t just limited to the BIG FIVE: Google, Yahoo!

Sourcing Steps 1!


You have to start your Sourcing Engine off with a search engine. !A search engine isn’t just limited to the BIG FIVE: Google, Yahoo, Bing!

Sourcing Steps 1!


You have to start your Sourcing Engine off with a search engine. !A search engine isn’t just limited to the BIG FIVE: Google, Yahoo, Bing, Exalead!

Sourcing Steps 1!


You have to start your Sourcing Engine off with a search engine. !A search engine isn’t just limited to the BIG FIVE: Google, Yahoo, Bing, Exalead, /CSE/!

Sourcing Steps 1!

how do we do this?!

Wait, what???!

Sourcing Steps 1!


Search engines also exist within the social networks and tools that we use everyday. !

Sourcing Steps 1!


Some sites like Twitter, slashtags, hashtags, blogs, community CMS, and other social networks move too fast to be indexed the way that traditional search engines index. !

Sourcing Steps 1!

how do we do this?!

So again, we go to the source. !!!!!!!!!!!!!!!!

Choose the path you want to take with your search…!

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Sourcing Steps 1!

which !are the most widely used?! Sourcing Steps 1!

how do we do this?!

Have a couple of go-to search engines and tools that always work for you. Different search engines function and index information differently!!!!

1

Sourcing Steps 1!

how do we do this?!

Have a couple of go-to search engines and tools that always work for you. Different search engines function and index information differently!!!!Examples:!!•  Google Boolean searches!

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Sourcing Steps 1!

how do we do this?!


•  Bing Boolean searches!

1

Sourcing Steps 1!

how do we do this?!



•  Google searches using Google Chrome + extensions!

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Sourcing Steps 1!

how do we do this?!




•  Google CSE (Custom Search Engine)!

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Sourcing Steps 1!

how do we do this?!




•  Google CSE (Custom Search Engine)!

•  Social media profiles like Linkedin, Plaxo, Twitter, etc. (Search these using the native search feature within the website and also search them using Google)!

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Sourcing Steps 1!

how do we do this?!

Learn Boolean string syntax for the search engines you use! There are differences!!1

Sourcing Steps 1!

(inurl:resume OR inurl:cv OR inurl:vitae OR intitle:resume OR intitle:cv OR intitle:vitae) ("software engineer" OR programmer OR developer OR "c++ engineer") c++ (stl OR boost OR qt OR "standard template" OR "c++ library") -intitle:jobs -intitle:job -intitle:sample -intitle:samples!

how do we do this?!

Learn Boolean string syntax for the search engines you use! There are differences!!1

Sourcing Steps 1!

(intitle:resume OR intitle:cv OR intitle:vitae) ("software engineer" OR programmer OR developer OR "c++ engineer") c++ (stl OR boost OR qt OR "standard template" OR "c++ library") -intitle:jobs -intitle:job -intitle:sample -intitle:samples!

how do we do this?!

Use Google Chrome or Mozilla Firefox and use their extensions!!!!!!!!By downloading browser extensions for Google Chrome, your search results are numbered, and more importantly, they can be automatically removed if you don’t want to see them!!!Where are result numbers 2, 6, 7, and 8? !

1 Sourcing Steps 1!

(inurl:resume OR inurl:cv OR inurl:vitae OR intitle:resume OR intitle:cv OR intitle:vitae) ("network engineer" OR "network architect" OR "network consultant") ios -intitle:jobs -intitle:job -intitle:sample -intitle:samples!

how do we do this?!

Google Chrome extensions can blacklist domains that you don’t want to see. !!!!!!!!!!!!!!!!!!By automatically removing domains from Google’s search results, you increase your Sourcing Machine’s effectiveness. !

1 Sourcing Steps 1!

In case you are using Internet Explorer as a web browser and still living in the stone age, here is the latest news: !!THERE ARE MUCH MORE POWERFUL BROWSERS LIKE FIREFOX AND GOOGLE CHROME THAT YOU SHOULD BE USING. !!•  Download either one and start to use it !•  It will increase your productivity!

•  You can customize your web experience!

•  You can use add-ons for powerful search tools ! !

1 how do we do this?! Sourcing Steps 1!

how do we do this?!

The Google CSE (Custom Search Engine) is one of the most powerful tools you can create and utilize. !!!!!!!!!!With Google CSE you can: !!

•  Focus on any selected sites that YOU want (like social networking, blogs, and resume profiles)!

•  Get rid of websites that you don’t want to see (just like the Google Chrome extension but only better!)!

•  Customize search syntax for your Google searches…!

1 Sourcing Steps 1!

Search

how do we do this?!

The search string here is simple, and yet the results that get pulled up with each refinement are exactly what we want.!1

Sourcing Steps 1!

("software engineer" OR programmer OR developer OR "c++ engineer") c++!

Resume Search!

how do we do this?!


Sourcing Steps 1!


Linkedin Profile Search!

how do we do this?!


Sourcing Steps 1!


Google+ Profile Search!

how do we do this?!


Sourcing Steps 1!


Linkedin SF Bay Search!

how do we do this?!


Sourcing Steps 1!


Plaxo Profile Search!

how do we do this?!


Sourcing Steps 1!


Quora Profile Search!

how do we do this?!


Sourcing Steps 1!


SF Bay Resume Search!

how do we do this?!


Sourcing Steps 1!

("software engineer" OR programmer OR developer OR "c++ engineer") Google!

SF Bay Google Engineer Search!

You need to be able to utilize your social networks.!!Not only to find more candidates, but to get a better idea of your candidate’s overall profile.!

who is this?! Sourcing Steps 2!

As much as some people would like to believe, this is not the only one:!


Start by utilizing the social networks that you do have and signing up for useful ones that you do not have. !!Facebook – Largest social network in the US!Twitter – Quick message postings that are broadcast in 140 characters!!Linkedin – Still the best business oriented social network!

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Google+ – A new social network but is fast growing!!Quora – A social network created by users to answer questions of other users. !


Others that are worth looking at: Plaxo, Xing, Jigsaw, Spokeo, and Ning!

Your social network are only as strong as your connections that you have. Make sure you connect with as many of the right people as possible. When talking to candidates or hiring managers, make sure you connect with them through Linkedin. !!The more people you connect with, the greater your network becomes. Even a small number of connections can lead you to many others. !!Make sure you at least sign up with the networks listed on the previous page. Connect with your friends, co-workers, candidates and hiring managers. !!Social networks like Myspace or Youtube are not recommended to sign up with, though corporations looking to hire Gen-Y candidates will often create video postings and broadcast them on YouTube.!

2 who is this?! Sourcing Steps 2!

You can search social network profiles using one of three methods:!!!2


You can search social network profiles using one of three methods:!!!!•  Go to the social networking website, login, and use their internal search tool !



•  Go to Google.com and search the public facing profiles for that social network using the same X-raying techniques that we demonstrated before!



•  Go to Google.com and search the public facing profiles for that social network using the same X-raying techniques that we demonstrated before !

•  Use a people search aggregation tool to gather data from multiple sites, social networks, white pages, yellow pages, emails, white papers, patents, and alumni information for any name you enter!


Some of the different people search aggregation tools:!2 who is this?! Sourcing Steps 2!

Some of the different people search aggregation tools:!2 who is this?!

Search

Sourcing Steps 2!

Here is a partial list of sites/networks that these search aggregators pull from: !!

•  Facebook!•  Google Profiles!•  Videos!•  Twitter!•  Linkedin!•  Myspace!•  Internet sites!•  Blog sites!•  Public documents!•  Jigsaw!•  White pages!•  Plaxo!•  Zoominfo!•  Google Groups!

Keep in mind that if the name you are looking for is a common one, then there could be cross-over between profiles. [see example]!


Another way to find more information about a person is utilize micro-blogging sites! !!!


Another way to find more information about a person is utilize micro-blogging sites! !!!


Search

hashtags.org

/

Whether you use:!!!

•  Twitter!

•  Facebook status lines!

•  Linkedin status lines!

•  Friendfeed!

•  Instant messaging status lines!!

You are micro-blogging. Many candidates choose this method above others to communicate. Just like any other search tool, you need to learn how to use it.!


Twitter.com has a good tool to search through the postings (or tweets!) of its users. !2


You can either enter in search terms that will lead you to people who are tweeting about their job or hobbies in life…!

Or you can enter in #hashtags, which are user-defined keywords that can be searched by anyone. !2


The #hashtags allow users to find others who have similar interests. !!hashtags.org is !another site that is good for #hashtags search.!

Even the smallest amount of information on a Twitter bio can be useful to you. !2 who is this?! Sourcing Steps 2!

There are also some other tools that are very good to use for this… !

Followerwonk is a Twitter search tool that is more powerful than the native one. !!You can mine information from Twitter bios, track users, report on your followers, and compare user profiles & who they follow.!


There are also some other tools that are!

Simple example of searching for php developers in CA using Followerwonk.!2 who is this?! Sourcing Steps 2!

now that I’ve found them, what’s next?! Sourcing Steps 3!

Follow a set of Sourcing Steps to find contact information for the candidates that you want to go after.!!3

now that I’ve found them, what’s next?! Sourcing Steps 3!

Follow a set of Sourcing Steps to find contact information for the candidates that you want to go after.!!!Carefully choose your prey. There are many people you can target in your searches. There are many potential candidates that could work for your job, but we want THE ONE. !

3 now that I’ve found them, what’s next?! Sourcing Steps 3!

Follow a set of Sourcing Steps to find contact information for the candidates that you want to go after.!!!Carefully choose your prey. There are many people you can target in your searches. There are many potential candidates that could work for your job, but we want THE ONE. !!!Finding the one candidate depends on how well you assess a candidate’s profile/skills/work/resume. We must understand what the candidate does and know where to go if we job function or technology is beyond us. !


Follow a set of Sourcing Steps to find contact information for the candidates that you want to go after.!!!Carefully choose your prey. There are many people you can target in your searches. There are many potential candidates that could work for your job, but we want THE ONE. !!!Finding the one candidate depends on how well you assess a candidate’s profile/skills/work/resume. We must understand what the candidate does and know where to go if we job function or technology is beyond us. !!!Once you are sure about the candidates that you want to go after, you will want to contact them…!


Sourcing Steps for candidate’s contact information (Social Profiles):!3 now that I’ve found them, what’s next?! Sourcing Steps 3!

Sourcing Steps for candidate’s contact information (Social Profiles):!!

•  Start by searching the name within Linkedin (they could be closer than you think)!!



•  Start by searching the name within Linkedin (they could be closer than you think)!!!•  Look at the profile for personal websites, blog URLs, groups they belong to and email/phone info!



•  Start by searching the name within Linkedin (they could be closer than you think)!!!•  Look at the profile for personal websites, blog URLs, groups they belong to and email/phone info!!!•  Also search for the Linkedin profile from www.google.com (Why?)!!



•  Start by searching the name within Linkedin (they could be closer than you think)!!!•  Look at the profile for personal websites, blog URLs, groups they belong to and email/phone info!!!•  Also search for the Linkedin profile from www.google.com (Why?)!

•  Rinse, lather and repeat for Google+, Plaxo, Xing, Orkut, & Facebook!



•  Use any of the People Search aggregators (Webmii, Pipl, Zabasearch, etc.) to find the person !

!




•  Make sure to enter the full name and the state if needed (skip cities)!





•  Also use Twitter Search or Followerwonk to look for profiles that the candidate might have – some people have more than one!!





•  Also use Twitter Search or Followerwonk to look for profiles that the candidate might have – some people have more than one!!

•  Remember that some Twitter profile bios have more information than others, like links to personal blogs or websites!



•  Another great trick for searching social profiles is to use www.namechk.com!




•  You can look at all the social networking profiles that the user has registered with.!





•  Because social websites contain different user information, it is very useful to look at many of them that the user belongs to. !





•  Because social websites contain different user information, it is very useful to look at many of them that the user belongs to. !

•  All we need is an email address or link to a personal webpage. !


Sourcing Steps for candidate’s contact information (Social Profiles):!3 now that I’ve found them, what’s next?! Sourcing Steps 3!

Search for usernames and then look at each “taken” site. Some sites may have more contact info than others!!

Sourcing Steps for candidate’s contact information (Email Search):!!

•  Track down their phone number or email address in Google.!3 now that I’ve found them, what’s next?! Sourcing Steps 3!


•  Track down their phone number or email address in Google.!

•  Enter their name in quotes and see what pages are available.!


“Mark Tortorici”!




•  If there are too many results, add in a company name, or a specific interest of theirs, or educational background.!


“Mark Tortorici” (training OR sourcing OR netpolarity OR music)!





•  Also look for the email address format at their current company and search for other emails by using this string: *@companyemail.com!


*@netpolarity.com!






•  Once you figure out the email format for the particular company that they are at, then search the entire email address in quotes, or use the MailTester to verify the address. www.mailtester.com!







•  Once you figure out the email format for the particular company that they are at, then search the entire email address in quotes, or use the MailTester to verify the address. www.mailtester.com!

•  If you think you have the right email address, you can always enter the email at Jigsaw or Spokeo and see if you get a positive match. You do not need to login to use this feature.!


in SUMMARY


in SUMMARY

•  There are many search engines out there. Use 4-5 really well and make them your “go-to” search tools. !


in SUMMARY


•  Use internal and external search tools for social networks, micro-blogging sites, and people search engines.!


in SUMMARY



•  By increasing the number of people that you connect with in your social networks, you create a larger audience to broadcast to.!


in SUMMARY



•  By increasing the number of people that you connect with in your social networks, you create a larger audience to broadcast to.!!•  Browsers like Firefox and Google Chrome have many search tools and customizations that can help you – use them!!!


in SUMMARY




•  Use search customization tools that are available to you like Google CSE, browser extensions, slashtags, and search aggregators.!


in SUMMARY




•  Use search customization tools that are available to you like Google CSE, browser extensions, slashtags, and search aggregators.!

•  Follow the steps to finding candidate’s contact information, whether it’s a personal email or phone number.!


words of WISDOM

“It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change.” - Charles Darwin !!Don’t be afraid to use other tools and methods that are available to you. It is easy to dismiss new methods and hold on to the “tried and true” ones. But if you keep doing the same thing, then the future will pass you by…!

Don’t Be Afraid of Change…

Mark Tortorici | Manager, Sourcing & Training | netPolarity | 408.971.3736 | [email protected]!

www.netPolarity.com

building the SOURCING ENGINE


Building a Sourcing Engine: Tools, Components, and Gears of Search

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Transcript of Building a Sourcing Engine: Tools, Components, and Gears of Search