Who do I need on my Social Media team?

What we’ll cover in 5 minutes

• Who has time for messing about on Facebook and Twitter?

• It’s not the intern’s job

• The perfect social media team

• What does it cost?

• A few thoughts on success

Who has time for all these social media shenanigans?

This can’t be your social media team.

They should be experienced communicators

So what does the team look like?

Reconnaissance

• On the lookout for what’s next

• Up-to-date, plugged in, motivated to discover

Mad Scientist

• Tinkerer, joiner, experimenter

• Tries the tools, sees the pros and cons

Communications General

• Realist, integrator

• Focused on effectiveness and results

Community Manager

• Human, not a message machine

• Responsive and helpful

Recon

• On the lookout for what’s next

• Up-to-date

• Plugged in

• Motivated to discover

Mad Scientist

• Tinkerer

• Joiner

• Tries the tools

• Experiments

• Weighs the pros and cons

Communications General

• Realist

• Integrator

• Focused on results

Community Management

Listening

Responding

Engaging

Community Management is the glue

Listening

• Monitor

• Participate

Responding

• Help

• Correct

Engaging

• Relate

• Build Trust

How much does it cost?

$22,000

A day!!

How much does it cost?

Between 0 and $1million+

How much do those other guys spend?

$0

Molson Coors

Tonia

Adam

ForrestSebastien

Bryan

How much do those other guys spend?

$1million+

Rogers Communications

Agency

Mary

Sean

RobStacey

Miranda

Richard

A few final thoughts on success

• It’s not about your budget

• It’s about your resources

• How much TIME can you and your team

commit to social media?

• Agencies can help (on the good and fast

part!)

• If you’ve got an honest one, they’ll tell you

that they are working themselves out of a

job

Don’t try to boil the ocean

• You can’t really get your arms around

this stuff

– There is no manual

– There is no rulebook

– There is only what’s happening

today

– Start with one thing

• Do three things for me:

1. Get a senior champion

2. Identify the people in your

organization who have the

personalities for the four roles

#3 – Be the mad scientist!

THANK YOU