Inova Health System Social Media strategy building - created for Bulldog Reporter seminar
Building a Social Media Strategy
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description
Transcript of Building a Social Media Strategy
![Page 1: Building a Social Media Strategy](https://reader033.fdocuments.in/reader033/viewer/2022061121/546e0d7faf7959274d8b468f/html5/thumbnails/1.jpg)
Building a Social Media Strategy
![Page 2: Building a Social Media Strategy](https://reader033.fdocuments.in/reader033/viewer/2022061121/546e0d7faf7959274d8b468f/html5/thumbnails/2.jpg)
Agenda
Morning
Introductory RoundtableGoalsObjectives &
MeasurementsProducts & ServicesMarketContentResourcesIndustry ExamplesActivity
Afternoon
Small Group Presentations
PolicyFacebook ReviewAccount Creation &
Review
![Page 4: Building a Social Media Strategy](https://reader033.fdocuments.in/reader033/viewer/2022061121/546e0d7faf7959274d8b468f/html5/thumbnails/4.jpg)
Museum Statistics
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AC BL FB FL GP TW Web WK YT
NSmuseumsonline
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Museum Statistics
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Profile Group Page
![Page 6: Building a Social Media Strategy](https://reader033.fdocuments.in/reader033/viewer/2022061121/546e0d7faf7959274d8b468f/html5/thumbnails/6.jpg)
Goals
What are your organizational goals?
![Page 7: Building a Social Media Strategy](https://reader033.fdocuments.in/reader033/viewer/2022061121/546e0d7faf7959274d8b468f/html5/thumbnails/7.jpg)
Goals
How can Social Media help you reach these goals?
![Page 8: Building a Social Media Strategy](https://reader033.fdocuments.in/reader033/viewer/2022061121/546e0d7faf7959274d8b468f/html5/thumbnails/8.jpg)
Objectives & Measurement
What aspects of social media are measurable?
![Page 9: Building a Social Media Strategy](https://reader033.fdocuments.in/reader033/viewer/2022061121/546e0d7faf7959274d8b468f/html5/thumbnails/9.jpg)
Objectives & Measurement
What outcomes are you striving for?
![Page 10: Building a Social Media Strategy](https://reader033.fdocuments.in/reader033/viewer/2022061121/546e0d7faf7959274d8b468f/html5/thumbnails/10.jpg)
Products & Services
What does the museum’s brand do for people?
vs.
![Page 11: Building a Social Media Strategy](https://reader033.fdocuments.in/reader033/viewer/2022061121/546e0d7faf7959274d8b468f/html5/thumbnails/11.jpg)
Products & Services
What do people feel when they think about you?
OR
![Page 12: Building a Social Media Strategy](https://reader033.fdocuments.in/reader033/viewer/2022061121/546e0d7faf7959274d8b468f/html5/thumbnails/12.jpg)
Market
Who is visiting and why?
Who is NOT visiting and why?
![Page 13: Building a Social Media Strategy](https://reader033.fdocuments.in/reader033/viewer/2022061121/546e0d7faf7959274d8b468f/html5/thumbnails/13.jpg)
Market
How do people find out about you?
![Page 14: Building a Social Media Strategy](https://reader033.fdocuments.in/reader033/viewer/2022061121/546e0d7faf7959274d8b468f/html5/thumbnails/14.jpg)
Market
How much marketing are you doing to make people know about you?
![Page 15: Building a Social Media Strategy](https://reader033.fdocuments.in/reader033/viewer/2022061121/546e0d7faf7959274d8b468f/html5/thumbnails/15.jpg)
Content
What untold stories unfold every day in your museum?
Will It Blend?
![Page 16: Building a Social Media Strategy](https://reader033.fdocuments.in/reader033/viewer/2022061121/546e0d7faf7959274d8b468f/html5/thumbnails/16.jpg)
Resources
How comfortable are you with social media?
OR
![Page 17: Building a Social Media Strategy](https://reader033.fdocuments.in/reader033/viewer/2022061121/546e0d7faf7959274d8b468f/html5/thumbnails/17.jpg)
Resources
How will it work?
![Page 18: Building a Social Media Strategy](https://reader033.fdocuments.in/reader033/viewer/2022061121/546e0d7faf7959274d8b468f/html5/thumbnails/18.jpg)
Platform
Which methods of online marketing are best suited to your museum?
![Page 19: Building a Social Media Strategy](https://reader033.fdocuments.in/reader033/viewer/2022061121/546e0d7faf7959274d8b468f/html5/thumbnails/19.jpg)
Thank you for coming!
Karin Kierstead1113 Marginal
RoadHalifax NS, B3H
4P7423-4677
Tracey Beattie2089 Maitland
StreetHalifax NS, B3K