Building a responsive list

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• When it comes to list building, the one thing you need to understand is thatthere are no shortcuts

to building a huge AND responsive list.

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1. Visibility

When people go to your website, is it easy for them to sign up to your list? Are you displaying the sign-up option prominently on the page?

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• One way to give your list some visibility to people that visit your website, is by triggering a lightbox (or hover box) that pops up after someone's been on your website for a x seconds. Look at what the average time on site is for someone and trigger the lightbox around that time.

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Step 1 Visibility

Step 2 The

incentive

Step 3 Build trust

Step 4 Testing

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The incentive

THE INCENTIVE THAT YOU OFFER FOR SOMEONE TO SIGN UP TO YOUR LIST IS KEY - IT HAS TO BE THE RIGHT INCENTIVE FOR THE RIGHT KIND OF AUDIENCE. THE MORE THE INCENTIVE APPEALS TO PEOPLE OUTSIDE YOUR TARGET AUDIENCE, THE LESS RESPONSIVE THE LIST WILL BE WITH BULK EMAIL MARKETING SERVICES.

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• Let's say you run a contest or a sweepstakes to build your list and everyone that signs up has a chance to win an iPad. You'll get a lot of people signing up to your list because they want a chance to win the iPad, not because they're interested in your stuff.

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Build trustWHAT ARE THE BENEFITS OF SIGNING UP TO YOUR LIST? HOW DO I KNOW YOU'RE NOT GOING TO SPAM ME OR SELL MY ADDRESS TO SOMEONE ELSE? WHY ARE YOU REQUESTING ME TO GIVE YOU MY EMAIL ADDRESS IF ALL I WANT IS TO SEE THAT VIDEO?

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TestingSPEND ENOUGH TIME TESTING DIFFERENT INCENTIVES TO FIND THE ONE THAT CONVERTS BEST FOR YOU BEFORE YOU START SPENDING BIG MONEY TO DRIVE EVEN MORE TRAFFIC TO YOUR OPT-IN PAGES.

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I would love to hear which list building tactics you've tried and how well they worked for you!

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Thank You!!!For more info log on too...

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