B U I L D I N G A M O B I L I T Y

D E V I C E C O M P A N Y

B Y

A H M A D A L G H A Z I

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E N A B L I N G H E A L T H Y A N D I N D E P E N D E N T

L I V I N G F O R S E N I O R S B Y I N N O V A T I N G

I N M O B I L I T Y A I D D E V I C E S .

Rapid    prototyping    

Customer    valida4on    

Customer  Valida4on  &  Rapid  Prototyping  Phase  

Idea    

THE  JOURNEY  OF  PRODUCT  COMMERCIALIZATION      

Idea    Rapid    

prototyping    Customer    valida4on    

Works-­‐like  Prototyping    

Looks-­‐like  Prototyping    

Looks-­‐like  &    Works-­‐like    Prototyping  

<10  units          

Product  Development  Phase  

Customer  Valida4on  &  Rapid  Prototyping  Phase  

THE  JOURNEY  OF  PRODUCT  COMMERCIALIZATION      

Idea    Rapid    

prototyping    Customer    valida4on    

Works-­‐like  Prototyping    

Looks-­‐like  Prototyping    

Looks-­‐like  &    Works-­‐like    Prototyping  

<10  units          

Product  Development  Phase  

Customer  Valida4on  &  Rapid  Prototyping  Phase  

Alpha  10s  of  units  

Manufacturing  Phase    

Beta  100s  of  units  

   

First  Produc4on    Run  

1000s  of  units  

THE  JOURNEY  OF  PRODUCT  COMMERCIALIZATION      

Idea    Rapid    

prototyping    Customer    valida4on    

Customer  Valida4on  &  Rapid  Prototyping  Phase  

TALK TO STAKEHOLDERS CUSTOMER SEGMENTATIONS VALUE PROPOSITION RAPID PROTOTYPING WITH EXISTING PRODUCTS FEATURE LIST TO SOLVE THE PROBLEM NARROW DOWN FEATURES TO MVP

Osman  

Ahmad  Beverly    1st  user  

Product Development is an iterative process Looks-Like Prototype: Ergonomics,  Aesthe4cs  and  UX  Sketches,  3D  modeling,  3D  prin4ng    Optimizing for user experience Works-Like Prototype: Functionality first Off the shelf components Looks-Like Works-Like Prototype: Fitting electronics Build few units for testing Testing User Experience

Osman  

Ahmad  Beverly    1st  user  

Product  Development  Phase  

Works-­‐like  Prototyping    

Looks-­‐like  Prototyping    

Looks-­‐like  &    Works-­‐like    Prototyping  

<10  units          

DFM: Design For Manufacturing Manufacturing takes on Scaling Manufacturing to reduce risks In house Assembly: Optimizing for product improvement and quality Asia/China: Optimize for economies of scale

Osman  

Ahmad  Beverly    1st  user  

Alpha  10s  of  units  

Beta  100s  of  units  

   

First  Produc4on    Run  

1000s  of  units  

Manufacturing    Phase    

Startups = Building + Selling Sales is the ultimate validation Customers VS Users Scaling Sales & Distribution channels: Manual, online, retail, senior communities

Osman  

Ahmad  Beverly    1st  user  

Idea    Rapid    

prototyping    Customer    valida4on    

Works-­‐like  Prototyping    

Looks-­‐like  Prototyping    

Looks-­‐like  &    Works-­‐like    Prototyping  

<10  units  

       

Product  Development  Phase  

Customer  Valida4on  &  Rapid  Prototyping  Phase  

Alpha  10s  of  units  

Manufacturing  Phase    

Beta  100s  of  units  

   First  Produc4on    

Run  1000s  of  units  

Sales  and    Distribu4on    

Money: Friends & Family, Grants, Accelerators, Angels & VCs Perfect the Pitching People: Hire People Better than you Generalist VS Specialists Expertise: Bring advisors who have done it before

Osman  

Ahmad  Beverly    1st  user  

Idea    Rapid    

prototyping    Customer    valida4on    

Works-­‐like  Prototyping    

Looks-­‐like  Prototyping    

Looks-­‐like  &    Works-­‐like    Prototyping  

<10  units  

       

Product  Development  Phase  

Customer  Valida4on  &  Rapid  Prototyping  Phase  

Alpha  10s  of  units  

Manufacturing  Phase    

Beta  100s  of  units  

   First  Produc4on    

Run  1000s  of  units  

Resources    

Product  Development  Phase  

Customer  Valida4on  &  Rapid  Prototyping  Phase  

Manufacturing  Phase     Sales  &  Distribu4on   Fund  Rising  

Recommended  Books  

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