How to Build a Massive Marketing Email Database

Presented by:Korey McMahon

Is Email Marketing Dead?

Email marketing has an ROI of 4,300%.Source: Direct Marketing Association

The Sales Funnel - 3 Steps

Determine where does email marketing fit into your sales funnel.

What is your strategy and reasoning for deploying email marketing?

How to Compose an Epic Email Campaign

1. A clear, attention-grabbing email subject line. 2. Actual person as the sender.3. Company branded. 4. Personalized content (niche)5. Appropriate segment.6. Quality images.7. Social Sharing buttons.8. Unsubscribe link.9. Clear call to action.

Email Marketing is a Top Driver for Leads

Our last email campaign generated more leads than any other strategy we

implemented over the last 45 days.

Want to see how we did it?

How to Use for Business Development Review Analytics: Click through gets a

call!

How to Use for Business Development Segment & Mobile Friendly

Database Has Value

• Stay in front of prospects/customers• Stay top of mind for prospects/Increase in referrals

• Most cost effective strategy for B2B• Keep a sales pipeline strong• Increases the value of a business

How Are You Building Your Email Marketing Database?

Database Building Ideas

Simple: Sign in sheet

Client intake formCollect business cardsWho is in your network

Ask over the phone

Database Building Ideas

Add on email signature for free download

Blogging & White papers on websiteContest/giveaways/coupons/fishbowl

Host events, Eventbrite.Integration with CRM, Social Media, Surveys, Accounting Software, and

more.

Fan Gates Drop-downs or Pop-Ups

Database Building Ideas

Integration and Automation are your new best friends.

ABOUTFrom #2 nationally ranked professional snowboarder to Norman marketing entrepreneur, Korey injects vivid life and ambitious goal-setting into his work. After graduating from Colorado State University, Korey launched guerrilla marketing campaigns with Mountain Dew and eventually drifted into Norman to found McMahon Marketing in 2009.

AWARDSKorey has accumulated several awards including 2014 Best of the Best Boss, OKC Biz's 40 under 40, 2013 NEXT Under 40 and 2013 ActionMAN of the Year.

Selected as a 2015 US Small Business Administration Emerging Leader

Free Training:

Blogging Basics@ McMahon Marketing

Thursday, Sept 3rd, 2015 from 1:00 PM to 2:00 PM

Register with caroline@mcmkt.com