Building A Marketing Vehicle for Facebook
Transcript of Building A Marketing Vehicle for Facebook
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http://www.getbrandswag.com
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www.kylelacy.com
@kyleplacy
facebook.com/kyleplacy
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The Fan Page
•Photo
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The Fan Page
•Photo• Information
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The Fan Page
•Photo• Information•Wall Settings
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The Fan Page
•Photo• Information•Wall Settings•Photos
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The Fan Page
•Photo• Information•Wall Settings•Photos•Custom Tabs
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The Fan Page
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The Fan Page
•Be Interesting
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The Fan Page
•Be Interesting•Listen to People
•And Respond
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The Fan Page
•Be Interesting•Listen to People
•And Respond• It Is All About the Share
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The Fan Page
•Be Interesting•Listen to People
•And Respond• It Is All About the Share• Ask Genuine Questions
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facebook.com/facebook-widgets
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Facebook Ads
•Segment ads based on age, birthday, gender, and other demographic data
•Most importantly: REGION BASED
•Pay-per-click
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Bonus:Importing that Email
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How do you measuresuccess?
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Measurement
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Measurement
•Fan Count
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Measurement
•Fan Count•Tiny.Url (tracking links)
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Measurement
•Fan Count•Tiny.Url (tracking links)•Coupon Code
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Measurement
•Fan Count•Tiny.Url (tracking links)•Coupon Code•Email Distribution
• Sears
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Measurement
•Fan Count•Tiny.Url (tracking links)•Coupon Code•Email Distribution
• Sears• Phone Calls
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Measurement
•Fan Count•Tiny.Url (tracking links)•Coupon Code•Email Distribution
• Sears• Phone Calls•Traffic to Website
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Interactions
• Interactions: total number of comments, wall posts, and likes
• Interactions = viral marketing
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Interactions Per Post
• Interactions: average number of comments, wall posts and likes generated by each piece of content you post
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Post Quality
•Determined by the % of your fans that engage
•Depends on how you compare to similar pages
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Total Fans
•Measures fans who unsubscribe (hiders)
•Measure what you are doing right
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Questions?
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Connect With Me
•Blog: http://www.kylelacy.com•Twitter: @kyleplacy•Email: [email protected]•Phone: 1-765-610-5965