Building a great team: power of a nudge.
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©2010 Improving Enterprises, Inc. Building a great team: The power of a nudge Jane Prusakova Improving Enterprises Austin Code Camp 2013
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Small but powerful ways to Improve communication, promote technical excellence, and encourage team spirit - by using power of a nudge. Nudging - making a small suggestion in a powerful way. A right setup will help the team communicate better. A good nudge will encourage the customer to share their feelings about the project early and often. There are also small nudges (not orders!) that help everyone enjoy their workday more, and be more creative and productive at the same time.
Transcript of Building a great team: power of a nudge.
©2010 Improving Enterprises, Inc.
Building a great team:The power of a nudge
Jane PrusakovaImproving Enterprises
Austin Code Camp 2013
©2010 Improving Enterprises, Inc.
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©2010 Improving Enterprises, Inc.
Building a great team:The power of a nudge
Jane PrusakovaImproving Enterprises
Austin Code Camp 2013
©2010 Improving Enterprises, Inc.
©2010 Improving Enterprises, Inc.
What is a nudge?
©2010 Improving Enterprises, Inc.
Nudge tools
Defaults
Giving feedback
Structuring complex choices
Creating incentives
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What is NOT a nudge?
Order
Requirement
Ultimatum
The only possible choice
Commitment
Subtlety is key
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The choice is yours
Following a nudge is optional
These are not nudges
Boss’s requests
Compiler errors
Requirement to accept EULA
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Restaurant nudges
Suggested wine and food pairings
Salad and soup upsell with the entrée
“Would you like another one?”
Tip amount shown on the check
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Smile is a powerful nudge
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©2010 Improving Enterprises, Inc.
Nudges for better
Communication
Technical excellence
Team spirit
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Same room
Same hours
Within ear-shot
Easy walking distance
Collocated groups
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Communication: face to face
Meeting point
Tools to share
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•Google •Microsoft •Improving Enterprises Improving Enterprises
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Distributed groups
Multiple location
Different hours
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Open communication channels
Video
Sound
RemindersShort meetings
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Process nudges
Meeting reminders
Progress chartsGantt chart
Burn downs, burn ups
Velocity trends
Defect trends
…
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Agile Nudges
Scrum daily meeting
Scrum retrospective
Burn down or burn up
Task board
…
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Technical Craftsmanship
Offer and reward Training
Certification
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Technical Excellence Nudges
IDE warnings
Compiler warnings
Build status
Test coverage
Static analysis
…
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Other nudges at work
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Nudge for users
MSDN - rate article, add content
Freakonomics – share
LinkedIn – refresh
Nudge: easy to see, compelling, and completely optional.
©2010 Improving Enterprises, Inc.
Nudging techniques
Make desirable behavior the defaulte.g. download and install updates
Provide feedbacke.g. show how strong a password is
Provide step-by-step navigation
e.g. offer a specific path through
©2010 Improving Enterprises, Inc.
Nudging techniques
Present the “why” e.g. “to serve you better”
Expect error and help remedy e.g. show reminders
Disclose information and incentives
e.g. calling on the phone will incur a fee
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How can your product nudge users to do the right thing
©2010 Improving Enterprises, Inc.
Questions?
SoftwareAndOtherThings.blogspot.com
@jprusakova
Jane Prusakova
http://www.slideshare.net/jprusakova
©2010 Improving Enterprises, Inc.
Building a great team:The power of a nudge
Jane PrusakovaImproving Enterprises
Austin Code Camp 2013
