Building a dynamic web presence
-
Upload
creativesvs -
Category
Technology
-
view
848 -
download
1
description
Transcript of Building a dynamic web presence
![Page 1: Building a dynamic web presence](https://reader034.fdocuments.in/reader034/viewer/2022051513/54630826b1af9f936c8b5295/html5/thumbnails/1.jpg)
![Page 2: Building a dynamic web presence](https://reader034.fdocuments.in/reader034/viewer/2022051513/54630826b1af9f936c8b5295/html5/thumbnails/2.jpg)
Building Our Brand in the Digital Age
Has brand building changed in the digital age?
Lessons learned & transformation of the Family and MWR brand
Why we need you as brand champions
![Page 3: Building a dynamic web presence](https://reader034.fdocuments.in/reader034/viewer/2022051513/54630826b1af9f936c8b5295/html5/thumbnails/3.jpg)
Title Briefing on All Slides after Title Page
Transformation of the MWR Brand
![Page 4: Building a dynamic web presence](https://reader034.fdocuments.in/reader034/viewer/2022051513/54630826b1af9f936c8b5295/html5/thumbnails/4.jpg)
Title Briefing on All Slides after Title Page
![Page 5: Building a dynamic web presence](https://reader034.fdocuments.in/reader034/viewer/2022051513/54630826b1af9f936c8b5295/html5/thumbnails/5.jpg)
Title Briefing on All Slides after Title Page
![Page 6: Building a dynamic web presence](https://reader034.fdocuments.in/reader034/viewer/2022051513/54630826b1af9f936c8b5295/html5/thumbnails/6.jpg)
Title Briefing on All Slides after Title Page
An Interactive Experience
![Page 7: Building a dynamic web presence](https://reader034.fdocuments.in/reader034/viewer/2022051513/54630826b1af9f936c8b5295/html5/thumbnails/7.jpg)
Brand Central Restructure
Delivery platform
Design & interactivity
Creative workflow & innovation
Online marketing optimization tools
![Page 8: Building a dynamic web presence](https://reader034.fdocuments.in/reader034/viewer/2022051513/54630826b1af9f936c8b5295/html5/thumbnails/8.jpg)
8 OF 11
Design Platform
Start with a strategy
Conduct research and analysis to create a sound design
Create visual solutions that• Interpret • Inform • Instruct• Persuade
Learn to work with your customers as partners
![Page 9: Building a dynamic web presence](https://reader034.fdocuments.in/reader034/viewer/2022051513/54630826b1af9f936c8b5295/html5/thumbnails/9.jpg)
Overcoming Creative Challenges
• Not enough “reach”
• Limited time for creative thinking/planning
• Limited communication with garrison designers
• Insufficient resources
• Own help desk for mac platform
• Creative License
• Flyer factory mentality
• Limited time for creative thinking/planning
• Insufficient resources
• Own help desk for mac platform
• Creative license
FORT PICK A PLACE FAMILY AND MWR COMMAND
![Page 10: Building a dynamic web presence](https://reader034.fdocuments.in/reader034/viewer/2022051513/54630826b1af9f936c8b5295/html5/thumbnails/10.jpg)
Colliding Worlds
The world of print is colliding with the world wide web
How to transition your print design skills to the web
Understanding the constraints and possibilities when designing for the web
"Effective Brand Strategy provides a central idea around which all behavior, actions and communications are aligned.” - Alina Wheeler
![Page 11: Building a dynamic web presence](https://reader034.fdocuments.in/reader034/viewer/2022051513/54630826b1af9f936c8b5295/html5/thumbnails/11.jpg)
New Dimensions
Delivering fresh and interactive content through digital publishing
From the desktop to mobile devices
Leveraging new media and emerging technologies with design
![Page 12: Building a dynamic web presence](https://reader034.fdocuments.in/reader034/viewer/2022051513/54630826b1af9f936c8b5295/html5/thumbnails/12.jpg)
Title Briefing on All Slides after Title Page
![Page 13: Building a dynamic web presence](https://reader034.fdocuments.in/reader034/viewer/2022051513/54630826b1af9f936c8b5295/html5/thumbnails/13.jpg)
The User Experience (UX)
How a person feels about using a product, system or service
Includes a person’s perceptions of the practical aspects such as utility, ease of use and efficiency of the system. User experience is subjective in nature, because it is about an individual’s feelings and thoughts about the system.
User experience is dynamic, because it changes over time as the circumstances change.
![Page 14: Building a dynamic web presence](https://reader034.fdocuments.in/reader034/viewer/2022051513/54630826b1af9f936c8b5295/html5/thumbnails/14.jpg)
Title Briefing on All Slides after Title Page
![Page 15: Building a dynamic web presence](https://reader034.fdocuments.in/reader034/viewer/2022051513/54630826b1af9f936c8b5295/html5/thumbnails/15.jpg)
15 OF 11
Web Dynamics
What are web dynamics?
Maximizes ROI Reduces maintenance Visual appeal Accessibility Easy navigation Search engine friendly
Why web presence is important
Analytics and integration
![Page 16: Building a dynamic web presence](https://reader034.fdocuments.in/reader034/viewer/2022051513/54630826b1af9f936c8b5295/html5/thumbnails/16.jpg)
Web Development
The Do’s & The Don’ts
Section 508 Standards Guide
4 Common Mistakes
2011 Design Trends
![Page 17: Building a dynamic web presence](https://reader034.fdocuments.in/reader034/viewer/2022051513/54630826b1af9f936c8b5295/html5/thumbnails/17.jpg)
17 OF 11
Brand 20/20
Brand strategy builds on vision• Clarity• Consistency• Coherence
Sustainability• What will the MWR brand will look like in 2020?