Building a culture of philanthropy your work through a fundraising lens

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Transcript of Building a culture of philanthropy your work through a fundraising lens

Building a Culture of Philanthropy: Your Work

Through a Fundraising Lens

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Our guest presenter »Lani Hart @GivingTreeAssoc • Senior Associate Consultant at

Giving Tree Associates • 10+ years of nonprofit experience

in philanthropy, social entrepreneurship and leadership development

• Assistant Director of Talent Acquisition for The Jewish Federations of North America, Assistant Director of Young Leadership at The Jewish Federation of Greater Washington

Building a Culture of Philanthropy

Your  Work  through  a  Fundraising  Lens  

Lani Hart Senior Associate Consultant

2  ABOUT GIVING TREE ASSOCIATES

Culture  of  charity  vs.  culture  of  philanthropy  

Define  a  Culture  of  Philanthropy  

Leadership,  systems  and  opportuni>es  

Ten  Key  Characteris7cs  

Align,  understand  and  lead  Role  of  the  Board  

How  to  start  today  Easy  Steps  to  Follow  

Q&A  

3  AGENDA

Where is your organization?

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41%  

50%  

20%  

14%  

Respondents  felt  their  organiza>on  does  not  have  a  culture  of  philanthropy  

Execu>ves  “strongly  agreed”  that  they  had  a  culture  of  philanthropy,  compared  to  12%  of  development  directors  

Larger  nonprofit  organiza>ons  reported  that  they  lacked  a  culture,  compared  to  38%  of  smaller  organiza>ons    

Development  Directors  dislike  asking  for  money,  while  18%  of  execu>ve  directors  feel  the  same  way.  

Source: Under Developed: A National Study of Challenges Facing Nonprofit Fundraising

Nonprofit Views on Culture of Philanthropy

“Culture of Philanthropy refers to a set of organizational values and practices that support and nurture development

within an organization.” Jeanne  Bell  and  Marla  Cornelius    -­‐  CompassPoint    

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Defining Fundraising

01   Transac7onal  Once  a  year    One-­‐Step    One-­‐Ask    One-­‐Dimensional    Contact  

02   Rela7onship  Based  Year  round    Gradual    Open-­‐Ended    Mul>-­‐Dimensional    Process  

Culture  of  Charity:  •  Passively  receive  giZs  •  Focus  on  fundraising  transac>ons  •  Short-­‐term,  fiscal  year  based  

organiza>onal  needs    

Culture  of  Philanthropy:  •  Ac>vely  pursue  philanthropic  

investments  •  Transforma>onal  events  •  Longer-­‐term  societal  needs  

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What  is  the  difference  between  a  culture  of  philanthropy  vs.  

culture  of  charity?  

Building a Culture of Philanthropy

Defining Culture

Attitudes

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Beliefs

Behaviors

Fund  development  valued  as  mission  aligned  program    

Shared  accountability  for  fundraising    

Systems  and  technologies  support  donors  

Demonstrated,  ar7culated  need  for  support  

10  Key Characteristics Culture of Philanthropy

Clear  and  concise  mission  and  vision  

Engaged  professional  and  lay  leadership    

Quality  programming/  reputa7on  of  leadership    

Commitment  to  dialogue  and  stewardship    

Donors  with  capacity  and  interest  

Opportuni7es  for  engagement  

11  Key Characteristics Culture of Philanthropy

Understand  their  role  in  building  culture  

Can  ar>culate  case  for  support  

 Lead  by  example  Confirm  importance  of  fundraising  

Align  advancement  goals  with  strategic  direc>on  

The  whole  board  is  involved  

12  The Role of the Board

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Start  tomorrow  =  Day  1   Focus  on  the  ten  key  characteris>cs  

Long  Term  Planning  and  Thinking  

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Conduct  an  assessment  of  your  organiza>on  

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ShiZing  to  a  culture  of  philanthropy  

13  Next Steps

Q&A

Thank You!

Lani Hart [email protected]

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