Building a Community through Blogging
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Transcript of Building a Community through Blogging
Building a Community through Blogging
Jane3e Toral h3p://digientrepreneur.com h3p://influen;alblogger.net
h3p://bloggingfromhome.com
Started with DigitalFilipino back in 1999. Blogging plaEorms were not fully developed then.
h3p://www.digitalfilipinoclub.com
Buiild a community in 2003 for sustainability of advocacies.
DigitalFilipino Club Project Idea
• h3p://www.digitalfilipinoclub.com • Free research reports, marke;ng assistance, referrals, and consul;ng.
• Have individual, SME, and corporate membership
• Accepts up to 100 members.
h3p://www.iblogph.org
Got involved with blogging community with iBlog 1 onwards.
What if you take the leap of faith in blogging?
Top Ten Emerging Influen;al Blogs Wri;ng Project
h3p://www.influen;alblogger.net
Aims to put a spotlight on new bloggers.
Emerging Influen;al Blogs 2007
• Personal • Passion • Life • Novelty
List at h3p://bit.ly/xbmLeM
Emerging Influen;al Blogs for 2008
• Focused on what ma3ers to You than Me. • Tells stories that I may not know.
• Blogging is serious business! – Demanding (coverage and depth) – Model (business or otherwise) – Mul;media
Full list at h3p://bit.ly/Awuhll
Emerging Influen;al Blogs for 2009
• Masa – real people – No longer to be looked at as an eli;st ac;vity – Various economic class
• Ageless – From teenager to lolo
• Community spirit – Ac;ve players
Full list at h3p://bit.ly/z6iWAF
Observa;ons on 2010 blogs
• Passion • Iden;ty – brand building • Individuals rather than groups • Community builders
• Profession
Full list at h3p://bit.ly/a8K7pB
Observa;on on 2011 blogs
• Girl power. • Trust built over ;me.
• Communi;es ma3er.
• Beyond “I scratch your back. You scratch mine.”
Full list at h3p://bit.ly/qr5YB6
Can I make money by crea;ng an online community?
Benefits
It is all about karma..
Create opportuni;es that will benefit other bloggers.
Example of Blogger-‐turn-‐Entrepreneur Journey
www.homebasedelite.com
Learned to create new niche: Train people to work from home
Source: Business Model Genera;on book – h3p://businessmodelgenera;on.com
Plan your community building through blogging journey
Source: Business Model Genera;on book – h3p://businessmodelgenera;on.com
Factors to consider.
Source: Business Model Genera;on book – h3p://businessmodelgenera;on.com
DigitalFilipino Members as mentors / angel investors
Interna;onal incubators.
Funding plaEorm.
Online bootcamp
Angel investor recruitment
E-‐Learning
Prospect screening
Experienced prac;;oners as mentors.
Hands-‐on angel investors.
Virtual-‐friendly
DigitalFilipino Start-‐Up 100 Project Business Model Canvas
Personal rela;onship
Minimal bureaucracy
Personal network
E-‐Learning plaEorm
Successful entrepreneurs wan;ng to switch to investor.
People wan;ng support for their technopreneur venture.
Webinar plaEorm
Mentoring sessions
Nego;a;ons
Minimum of 1% share or P100,000 successful referral investor fee.
DTI, BPAP, CCAP, re;rees, OFW organiza;ons, financial, training, virtual communi;es, GoNegosyo.
Marke;ng; Genng projects; Maintenance; Training delivery.
E-‐Learning
Project management
Learn prac;cal skills with no loca;on constraints.
Get project opportuni;es.
Provide expert advice as needed.
HomeBasedElite.com Project Business Model Canvas
Mentoring; On-‐demand online tutorials; community
Online / offline briefing; Website; Social media
Entrepreneurs exploring new business areas.
Stay-‐at-‐home Moms / Dad wan;ng to earn from home.
Professionals wan;ng to outsource
Marke;ng Training Domain name Web hos;ng Webinar plaEorm Website
Subscrip;on (40%); per skill training (30%); Jobs (30%)
Bloggers as content publishers.
DigitalFilipino Club members as adver;sers
Blogger management.
Adver;ser pitches.
Recruitment.
Coordinator
Presence in social networking
Professional bloggers.
Honors non-‐disclosure.
No contractor rela;onship with bloggers.
No minimum payout required.
Blog Network Opera;ons Business Model Canvas
One-‐on-‐one.
Social network. Events. E-‐mail. Website. Mobile.
Bloggers wan;ng to mone;ze their blog.
Adver;sers wan;ng exposure in blogs without handling one-‐on-‐one rela;onship.
Telecommunica;on cost.
Payout fees.
Marke;ng to adver;sers and bloggers.
Commission fee per blog post done.
Coordinator fee.
Blogging ahead
Blogging from Home book
Will you embark on this adventure or not?
h3p://slideshare.net/jane3etoral
Let’s connect:
h3p://twi3er.com/digitalfilipino