Building a Brandtechnovationottawa.org/.../2019/02/Building-A-brand... · Building a Brand Shanique...
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Building a Brand Shanique Shields
Transcript of Building a Brandtechnovationottawa.org/.../2019/02/Building-A-brand... · Building a Brand Shanique...
Building a BrandShanique Shields
What is Branding?
What people think about your company.
What is Branding?
Makes the product easy to recognizeGives a voice and personality to your product
Builds trust with customers
Why should you think about Branding?
Elements that make up your brand:
+ =Imagery ColorsLogo
NamePersonalityMissionPositioning statement
BrandS T O R Y 🖼
V I S U A L S📖
Unique Logo
Consistent usage of Bright Yellow
Visuals reflect company personality
Appeals to target market
Delivers on its brand promise
🖼 Funny
💪🖼 Strong
🖼 Intelligent 😎 Cool
🖼 Serious
🖼 Delightful
😇 Trustworthy
🖼 Smart
🖼 Expensive
Examples of Brand personality
🖼 🖼 Brainstorm a few words that describe your Brand’s
personality.
Activity 001 🥳
Naming your brand
Naming your company
Hippopotatamamas Llama Pajamas ™
Think of ideas for your brand name
Activity 002 🥳
Positioning Statement
Short description of what you want people to know
about your brand.
What is a positioning statement
Who is your product for
What makes your brand
different
Benefit or promise
Key parts of a positioning statement
👨👩👦👦 🤩 🤩 🤩
NIKEWe exist to serve athletes, we dare
to design the future of sport.
🤩 🤩👨👩👦👦🤩
VOLVOFor upscale American families, Volvo is the
family automobile that offers maximum
safety.
🤩 🤩👨👩👦👦🤩
Write your own positioning statement
Activity 003
Brand Colors 🌈
https://99designs.ca/blog/tips/logo-color-meanings/
Brand colours
RELAXED
EMERGENCY
Brand colors
https://99designs.ca/blog/tips/logo-color-meanings/
https://99designs.ca/blog/tips/logo-color-meanings/
Cheerful
Youthful
Energy
Energetic
Playful
Fresh
Earthy
Money
Modern
Youthful
Luxurious
Rugged
Masculine
Serious
Trustworthy
Mature
Calming
Loud
Playful
Youthful
Modern
Slick
Modern
Luxurious
Brand colours
Do you recognize these brands?
Thought exercise
Thought exercise:
Thought exercise:
Thought exercise:
🤩
https://www.youtube.com/watch?v=TH-jqZ4xueI
Sketch an idea for your logo!
Activity 005
https://hatchful.shopify.com/
🤩
How you convince people to want and buy what you have to sell.
Think of it as the story behind your brand
What is Marketing
A Brand is your first impression. What do you want your brand
to say about you?
