Builders rich recap

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| www.richmulholland.com | www.cultovation.com | The people in the market for boring are spoiled for choice twtr : @richmulholland Richard s Recap

Transcript of Builders rich recap

Page 1: Builders rich recap

!|www.richmulholland.com | www.cultovation.com |

The people in the market for boring are spoiled for choice

twtr: @richmulholland

Richard’s Recap

Page 2: Builders rich recap

4 wee things

- Fall in hate

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Progress happens when you find

stuff that frustrates you and change it.

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4 wee things

- Fall in hate

- Slay your legacies

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Innovation isn’t always about starting something new, but more often about

stopping something old. !

Every business suffers from inherited legacies (they weren’t wrong then, they

may be now), hunt them out and slay them.

!

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The solution trap.

Solve Problems

Refine Solutions

Solve New

Problems

$$$

The trap

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4 wee things

- Fall in hate

- Slay your legacies

- Know your customer

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You are not in the business of builders, but of builders, makers, crafters, and

fixers. !

It’s your job to educate your market (remember the Apple stores), they more confident I am with tools, the

more likely I am to buy and use them - create your own market!

!

!

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4 wee things

- Fall in hate

- Slay your legacies

- Know your customer

- Do the not my job

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“Great service is defined not on how well you do your job (you’re still just

doing it), but on how well you do your not my job.”

- Me

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Never forget:

Favourite trumps best (be our favourite).