Build Your Profile & Your Professional Brand Tuesday, February 24, 2015 12:00 – 1:00 p.m....
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Build Your Profile & Your Professional Brand Tuesday, February 24, 2015 12:00 – 1:00 p.m. Presenter: Alexandra Stephens Associate Director, Alumni Career Programs & Engagement Hiatt Career Center
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Transcript of Build Your Profile & Your Professional Brand Tuesday, February 24, 2015 12:00 – 1:00 p.m....
Build Your Profile &Your Professional Brand
Tuesday, February 24, 201512:00 – 1:00 p.m.
Presenter:Alexandra Stephens
Associate Director, Alumni Career Programs & EngagementHiatt Career Center
Why LinkedIn?
• Build your online brand / establish professional credibility
• Stay connected, expand your network• Research companies, careers, fields and
people• Search for jobs– Recruiters are looking for you, people
like you
What We’ll Learn
1. Must-have profile sections2. Recommendations vs.
endorsements3. Extra sections to set yourself apart4. Other strategic considerations5. Privacy settings
Profile Must-Haves
Appropriate photo
Attention-grabbing headline
Professional summary
Keyword-rich skills section
Updated experience + education
Resource: LinkedIn Profile Checklist (pdf)Article: How Freelancers Should Create LinkedIn Profiles
Article (Forbes): 10 Buzzwords To Cut From Your LinkedIn Profile in 2015
Sample Headlines
Traditional with Specialty: Corporate Transactional & Restructuring Attorney at XXXXX LLP | M&A | Bankruptcy | Finance | Start-Ups
Mission Statement: Building Strategic Partnerships and Initiatives in Support of Education, Social Change and Economic Empowerment of Women
Job Seeker: Corporate communications and public relations leader who engages audiences, builds relationships and drives results.
Student: Public Health & Psychology Student and Aspiring Health Educator
Entrepreneur: Co-Founder @ XXXXXXXX – Entrepreneur – Developer – Do’er
Recommendations vs. Endorsements
• What is the difference? Value-add?• 2-way street• Remember: You’re in control
Extra Sections
Publishing platform / blog posts
Publications, projects, certifications
Groups, companies, causes
Volunteer experience
Other Considerations
• Creating a custom URL
• Ordering your sections
• Formatting your summary, experience
• Adding multimedia (examples of your work)
Privacy Settings
• Activity Broadcasts: Do you want to notify your network?
• Profile Views: How curious are you?• View Profile As: What do others see?
Questions?
Next Steps
• Fill out our satisfaction survey and let us know how we did
• Register for the follow-up webinar:LinkedIn 2.0: Expand Your Network
Tuesday, March 10, 2015
12:00 – 1:00 p.m. EDThttps://attendee.gotowebinar.com/register/2231605446815162626
• Join our Brandeis University Career Connections group on LinkedIn
• Brandeis undergraduate students and alumni:– Call (781) 736-3618 to schedule a free, 1-on-1 advising
appointment with a Hiatt career counselor (in-person, phone, Skype)
