Build your personal Brand on YouTube
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Transcript of Build your personal Brand on YouTube
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EVOLUTION OF DANCE, butNO EVOLUTION ON YOUTUBE
• No passion• No consistency• No regular uploads (9 years, 18 videos)• No community building
• Views on Channel: 296 million+• Views from this video: 293 million+
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Mortal Kombat Theme
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SMOSH’s EVOLUTION
• 10 years• 21 Million Subscribers on 1st channel• 4.85 Billion Views from 1st channel• Started Few More Channels
•More than 40 Million Subscribers Overall
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How Engaging is YouTube?
y Twitter Facebook
3.47
2.07 2.03
2.99
2.03 2.15
43.19% 56.35% 56.35%
Avg. Time on Site (mins) Avg. Pages / Visit Avg. Bounce Rate
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How to Establish a Branded Channel
Optimize Channel Metadata
Enhance the Look and Feel
Organize Your Content
Use Additional YouTube Features
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ABOUT PAGE
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Optimize Channel Keywords
YouTube Search Suggestions
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Optimize Channel Keywords
Google Search Suggestions
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Optimize Channel Keywords
Google AdWordsKeyword Planner
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Optimize Channel Keywords
Google Trends
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Optimize Channel Keywords
Third Party Tool(vidooly)
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BANNER (ARTWORK)LOGO (AVATAR)
FEATURED CHANNELS
CHANNEL TRAILER
YouTube Channel Page
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Organize Channel Sections
• Organize your content• High priority content on top• Upto 10 sections can be applied
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Speed-up Your Video Marketing
Success
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Be Passionate Use better equipment
Make it interestingSharp Editing
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Meta-tagging
File Naming
Playlists
Closed-captioning
Distribution
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ATTRACTIVE
SWEET SPOT
ACCURATE
GET NOTICED
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